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Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu)
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Mon, 06 Oct 2025 08:05:15 -0400
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© 2025 Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu)
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<p>Do you want to build your brand online and become influential in your industry? The Brand Up Podcast ( previously Momentum Podcast ) helps you design your ultimate playbook for building a 7 figure personal or business brand from scratch. Each week host Marian Esanu, author of Brand UP, brings you the stories, strategies &amp; lessons learned from interviewing thought leaders in marketing, sales &amp; personal branding. For show notes and to download your Brand Up playbook, please visit www.thebrandupshow.com Brand-UP Show - ''Build an Unstoppable Brand That Conquers Sales, One Episode at a Time"</p>
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Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu)
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💼 How to Build a Legit Business (Without Overcomplicating It) - 115
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💼 How to Build a Legit Business (Without Overcomplicating It) - 115
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In this episode of Brand Up Podcast, we get into the fundamentals every new entrepreneur needs to understand — from setting up your business the right way to attracting the right clients and knowing when to level up. Here’s what we cover: Why you should stop overthinking your first business name (and what to do instead)LLCs, DBAs, business insurance — the real setup breakdown without the legal jargonHow to protect your personal assets by separating business and personal creditWhat to expect w...
<description>
<p>In this episode of <b>Brand Up Podcast</b>, we get into the fundamentals every new entrepreneur needs to understand — from setting up your business the right way to attracting the right clients and knowing when to level up.</p><p>Here’s what we cover:</p><ul><li>Why you should stop overthinking your first business name (and what to do instead)</li><li>LLCs, DBAs, business insurance — the real setup breakdown without the legal jargon</li><li>How to protect your personal assets by separating business and personal credit</li><li>What to expect when opening a business bank account and how to build credit fast</li><li>A simple plan to go from your living room to a professional space — the <em>smart</em> way</li><li>How to identify your 3 core client types and tailor your sales approach to each</li><li>The importance of video testimonials and social proof in converting strangers into clients</li><li>When it’s time to raise your prices and how to know you’re ready</li><li>The one platform every small business should prioritize for ads</li><li>Why consistency beats perfection every time when building your brand online</li></ul><p>If you’ve ever felt stuck between “just starting” and “going all in,” this episode gives you a clear roadmap to turn your hustle into a real, structured business — without wasting money or overcomplicating the process.</p><p>🎧 Listen now on Apple, Spotify, or anywhere you get your podcasts.</p>
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<p>In this episode of <b>Brand Up Podcast</b>, we get into the fundamentals every new entrepreneur needs to understand — from setting up your business the right way to attracting the right clients and knowing when to level up.</p><p>Here’s what we cover:</p><ul><li>Why you should stop overthinking your first business name (and what to do instead)</li><li>LLCs, DBAs, business insurance — the real setup breakdown without the legal jargon</li><li>How to protect your personal assets by separating business and personal credit</li><li>What to expect when opening a business bank account and how to build credit fast</li><li>A simple plan to go from your living room to a professional space — the <em>smart</em> way</li><li>How to identify your 3 core client types and tailor your sales approach to each</li><li>The importance of video testimonials and social proof in converting strangers into clients</li><li>When it’s time to raise your prices and how to know you’re ready</li><li>The one platform every small business should prioritize for ads</li><li>Why consistency beats perfection every time when building your brand online</li></ul><p>If you’ve ever felt stuck between “just starting” and “going all in,” this episode gives you a clear roadmap to turn your hustle into a real, structured business — without wasting money or overcomplicating the process.</p><p>🎧 Listen now on Apple, Spotify, or anywhere you get your podcasts.</p>
<itunes:author>
Marian Esanu
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🤖 How to Make AI Sound Like You (and Boost Sales with Smarter Prompts) - 114
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🤖 How to Make AI Sound Like You (and Boost Sales with Smarter Prompts) - 114
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In this episode of Brand Up Podcast, we dig into one of the biggest questions entrepreneurs have about AI: how do you make it actually sound like you? Here’s what we cover: How to train ChatGPT on your transcripts, reels, and past content so it writes in your authentic voiceUsing tools like YouTubeTranscript.com to extract your style, jokes, and toneWhy the voice feature changes the game for building AI that adapts to your personalityHow to apply AI to travel planning, daily itineraries, and ...
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<p>In this episode of <b>Brand Up Podcast</b>, we dig into one of the biggest questions entrepreneurs have about AI: how do you make it actually sound like you?</p><p>Here’s what we cover:</p><ul><li>How to train ChatGPT on your transcripts, reels, and past content so it writes in your authentic voice</li><li>Using tools like YouTubeTranscript.com to extract your style, jokes, and tone</li><li>Why the voice feature changes the game for building AI that adapts to your personality</li><li>How to apply AI to travel planning, daily itineraries, and even saving money on trips</li><li>The smart way to use ChatGPT for sales training, objection handling, and follow-up scripts</li><li>A simple “write a better prompt” trick that upgrades any sales or content prompt instantly</li><li>How to use AI as your 24/7 assistant to brainstorm, critique, and polish strategies that usually take days</li></ul><p>If you’ve ever felt like AI outputs feel robotic or generic, this episode shows you how to make it <em>feel like you</em>—while turning it into a sales and productivity powerhouse.</p><p>👉 Listen now on Apple, Spotify, or your favorite podcast platform.</p>
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<p>In this episode of <b>Brand Up Podcast</b>, we dig into one of the biggest questions entrepreneurs have about AI: how do you make it actually sound like you?</p><p>Here’s what we cover:</p><ul><li>How to train ChatGPT on your transcripts, reels, and past content so it writes in your authentic voice</li><li>Using tools like YouTubeTranscript.com to extract your style, jokes, and tone</li><li>Why the voice feature changes the game for building AI that adapts to your personality</li><li>How to apply AI to travel planning, daily itineraries, and even saving money on trips</li><li>The smart way to use ChatGPT for sales training, objection handling, and follow-up scripts</li><li>A simple “write a better prompt” trick that upgrades any sales or content prompt instantly</li><li>How to use AI as your 24/7 assistant to brainstorm, critique, and polish strategies that usually take days</li></ul><p>If you’ve ever felt like AI outputs feel robotic or generic, this episode shows you how to make it <em>feel like you</em>—while turning it into a sales and productivity powerhouse.</p><p>👉 Listen now on Apple, Spotify, or your favorite podcast platform.</p>
<itunes:author>
Marian Esanu
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Mon, 29 Sep 2025 08:00:00 -0400
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⚡ The Prompt Hack That Will 10X Your Content Strategy - 113
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⚡ The Prompt Hack That Will 10X Your Content Strategy - 113
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In this episode of Brand Up Podcast, we reveal the simple but powerful prompt hack that can transform the way you use ChatGPT for content creation, SEO, and social media growth. Here’s what you’ll learn: Why a “vanilla” prompt always gives you a vanilla answerThe exact phrase you can use to get ChatGPT to rewrite any prompt into a world-class versionHow to reverse-engineer viral posts from top competitors in your industryA step-by-step example using real estate agents in Reading, Massachusett...
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<p>In this episode of <b>Brand Up Podcast</b>, we reveal the simple but powerful prompt hack that can transform the way you use ChatGPT for content creation, SEO, and social media growth.</p><p>Here’s what you’ll learn:</p><ul><li>Why a “vanilla” prompt always gives you a vanilla answer</li><li>The exact phrase you can use to get ChatGPT to rewrite any prompt into a world-class version</li><li>How to reverse-engineer viral posts from top competitors in your industry</li><li>A step-by-step example using real estate agents in Reading, Massachusetts</li><li>How to analyze competitor captions, formats, and hooks in minutes (instead of hours of manual research)</li><li>Why the best-performing posts are almost always Reels or video-based</li><li>How to turn AI outputs into actionable tables and strategies you can execute immediately</li></ul><p>If you’ve ever felt stuck staring at a blank screen or wasting time researching what works, this episode will give you the exact shortcut to save time and build content that actually performs.</p><p>🎧 Listen now on Apple, Spotify, or wherever you get your podcasts.</p>
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<p>In this episode of <b>Brand Up Podcast</b>, we reveal the simple but powerful prompt hack that can transform the way you use ChatGPT for content creation, SEO, and social media growth.</p><p>Here’s what you’ll learn:</p><ul><li>Why a “vanilla” prompt always gives you a vanilla answer</li><li>The exact phrase you can use to get ChatGPT to rewrite any prompt into a world-class version</li><li>How to reverse-engineer viral posts from top competitors in your industry</li><li>A step-by-step example using real estate agents in Reading, Massachusetts</li><li>How to analyze competitor captions, formats, and hooks in minutes (instead of hours of manual research)</li><li>Why the best-performing posts are almost always Reels or video-based</li><li>How to turn AI outputs into actionable tables and strategies you can execute immediately</li></ul><p>If you’ve ever felt stuck staring at a blank screen or wasting time researching what works, this episode will give you the exact shortcut to save time and build content that actually performs.</p><p>🎧 Listen now on Apple, Spotify, or wherever you get your podcasts.</p>
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Marian Esanu
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Mon, 22 Sep 2025 08:00:00 -0400
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🔍 AI SEO, Google & The Future of Ranking Your Business - 112
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🔍 AI SEO, Google & The Future of Ranking Your Business - 112
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In this episode of Brand Up Podcast, we dig into the future of SEO in the age of AI — and what business owners need to know right now to stay ahead. Ranking on Google used to be about backlinks and keywords, but with ChatGPT, Gemini, and AI search creeping in, the playbook is changing fast. We cover: Why there’s no clear roadmap yet for ranking on ChatGPT or GeminiHow proximity and location still drive results on both Google and AI search toolsThe role of branding — and why people should reme...
<description>
<p>In this episode of <b>Brand Up Podcast</b>, we dig into the future of SEO in the age of AI — and what business owners need to know right now to stay ahead. Ranking on Google used to be about backlinks and keywords, but with ChatGPT, Gemini, and AI search creeping in, the playbook is changing fast.</p><p>We cover:</p><ul><li>Why there’s no clear roadmap yet for ranking on ChatGPT or Gemini</li><li>How proximity and location still drive results on both Google and AI search tools</li><li>The role of branding — and why people should remember your <em>name</em>, not just your industry</li><li>A real-world example of using ChatGPT to research esthetician schools and land collaborations</li><li>How to use blog content, SEO keywords, and incognito searches to test what’s actually ranking</li><li>The difference between what AI says vs. what Google actually shows</li><li>Why relying on AI alone for SEO insights is a mistake — and how to double-check results</li></ul><p>This episode is about more than keywords — it’s about understanding where search is headed and how to position your business to win in the new era of AI-powered discovery.</p><p>🎧 Listen now on Apple, Spotify, or wherever you get your podcasts.</p>
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<p>In this episode of <b>Brand Up Podcast</b>, we dig into the future of SEO in the age of AI — and what business owners need to know right now to stay ahead. Ranking on Google used to be about backlinks and keywords, but with ChatGPT, Gemini, and AI search creeping in, the playbook is changing fast.</p><p>We cover:</p><ul><li>Why there’s no clear roadmap yet for ranking on ChatGPT or Gemini</li><li>How proximity and location still drive results on both Google and AI search tools</li><li>The role of branding — and why people should remember your <em>name</em>, not just your industry</li><li>A real-world example of using ChatGPT to research esthetician schools and land collaborations</li><li>How to use blog content, SEO keywords, and incognito searches to test what’s actually ranking</li><li>The difference between what AI says vs. what Google actually shows</li><li>Why relying on AI alone for SEO insights is a mistake — and how to double-check results</li></ul><p>This episode is about more than keywords — it’s about understanding where search is headed and how to position your business to win in the new era of AI-powered discovery.</p><p>🎧 Listen now on Apple, Spotify, or wherever you get your podcasts.</p>
<itunes:author>
Marian Esanu
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Mon, 15 Sep 2025 08:00:00 -0400
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🧠 SEO & Ads Hacks to Beat Your Competitors - 111
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🧠 SEO & Ads Hacks to Beat Your Competitors - 111
<itunes:summary>
In this episode of Brand Up Podcast, we go deep into how to use AI, SEO, and simple research tricks to compete with — and beat — your toughest competitors without paying agency prices. Here’s what we cover: How to build a full SEO strategy by analyzing your top 3 competitorsThe exact prompt that turns ChatGPT into an expert SEO strategistWhy you shouldn’t always target the biggest city keywords when starting outHow to discover the real keywords your customers are searching (not the ones you a...
<description>
<p>In this episode of <b>Brand Up Podcast</b>, we go deep into how to use AI, SEO, and simple research tricks to compete with — and beat — your toughest competitors without paying agency prices.</p><p>Here’s what we cover:</p><ul><li>How to build a full SEO strategy by analyzing your top 3 competitors</li><li>The exact prompt that turns ChatGPT into an expert SEO strategist</li><li>Why you shouldn’t always target the biggest city keywords when starting out</li><li>How to discover the <em>real</em> keywords your customers are searching (not the ones you assume)</li><li>Using paid ads the smart way — when SEO is too slow and you need leads now</li><li>How to spy on every ad your competitors are running with Facebook Ads Library</li><li>Why podcasting is the most underrated niche growth tool (and why almost nobody uses it)</li><li>The golden rule: never take ChatGPT’s first draft — always refine it with your voice and brand</li></ul><p>If you’re tired of wasting money on agencies or shooting in the dark with your marketing, this episode will give you the framework to get real results at a fraction of the cost.</p><p>🎧 Listen now on Apple, Spotify, or wherever you get your podcasts.</p>
<content:encoded>
<p>In this episode of <b>Brand Up Podcast</b>, we go deep into how to use AI, SEO, and simple research tricks to compete with — and beat — your toughest competitors without paying agency prices.</p><p>Here’s what we cover:</p><ul><li>How to build a full SEO strategy by analyzing your top 3 competitors</li><li>The exact prompt that turns ChatGPT into an expert SEO strategist</li><li>Why you shouldn’t always target the biggest city keywords when starting out</li><li>How to discover the <em>real</em> keywords your customers are searching (not the ones you assume)</li><li>Using paid ads the smart way — when SEO is too slow and you need leads now</li><li>How to spy on every ad your competitors are running with Facebook Ads Library</li><li>Why podcasting is the most underrated niche growth tool (and why almost nobody uses it)</li><li>The golden rule: never take ChatGPT’s first draft — always refine it with your voice and brand</li></ul><p>If you’re tired of wasting money on agencies or shooting in the dark with your marketing, this episode will give you the framework to get real results at a fraction of the cost.</p><p>🎧 Listen now on Apple, Spotify, or wherever you get your podcasts.</p>
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Marian Esanu
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Wed, 10 Sep 2025 08:00:00 -0400
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🎥 YouTube Shorts, Trust & The System That Actually Works - 110
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🎥 YouTube Shorts, Trust & The System That Actually Works - 110
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In this episode of Brand Up Podcast, we break down why YouTube Shorts might be the most powerful platform right now — and how trust, consistency, and content strategy can turn viewers into paying customers. We cover: Why YouTube Shorts beats Instagram, TikTok, and Facebook for long-term growthHow testimonials and reviews create the trust needed to sell higher-ticket offersThe “7–14 touchpoints” rule every entrepreneur needs to understandWhy YouTube builds deeper connection compared to short R...
<description>
<p>In this episode of <b>Brand Up Podcast</b>, we break down why <b>YouTube Shorts might be the most powerful platform right now</b> — and how trust, consistency, and content strategy can turn viewers into paying customers.</p><p>We cover:</p><ul><li>Why YouTube Shorts beats Instagram, TikTok, and Facebook for long-term growth</li><li>How testimonials and reviews create the trust needed to sell higher-ticket offers</li><li>The “7–14 touchpoints” rule every entrepreneur needs to understand</li><li>Why YouTube builds deeper connection compared to short Reels or TikToks</li><li>How one student found and joined a program entirely through YouTube</li><li>The role of social proof, reviews, and well-branded content in driving sales</li><li>Why building a system matters more than chasing random tactics</li></ul><p>This isn’t theory — it’s proof that when you combine smart platforms with consistent messaging, the system <em>will</em> work.</p><p>🎧 Available now on Apple, Spotify, or wherever you get your podcasts.</p>
<content:encoded>
<p>In this episode of <b>Brand Up Podcast</b>, we break down why <b>YouTube Shorts might be the most powerful platform right now</b> — and how trust, consistency, and content strategy can turn viewers into paying customers.</p><p>We cover:</p><ul><li>Why YouTube Shorts beats Instagram, TikTok, and Facebook for long-term growth</li><li>How testimonials and reviews create the trust needed to sell higher-ticket offers</li><li>The “7–14 touchpoints” rule every entrepreneur needs to understand</li><li>Why YouTube builds deeper connection compared to short Reels or TikToks</li><li>How one student found and joined a program entirely through YouTube</li><li>The role of social proof, reviews, and well-branded content in driving sales</li><li>Why building a system matters more than chasing random tactics</li></ul><p>This isn’t theory — it’s proof that when you combine smart platforms with consistent messaging, the system <em>will</em> work.</p><p>🎧 Available now on Apple, Spotify, or wherever you get your podcasts.</p>
<itunes:author>
Marian Esanu
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Mon, 01 Sep 2025 08:00:00 -0400
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📈 Confidence, Clients & The Smart Way to Grow Your Business - 109
<title>
📈 Confidence, Clients & The Smart Way to Grow Your Business - 109
<itunes:summary>
In this episode of Brand Up Podcast, we dive into what it really takes to go from learning a skill to running a business that actually pays the bills. Spoiler: it’s not about rushing to rent the fanciest space or comparing yourself to everyone else’s highlight reel — it’s about confidence, consistency, and smart decisions. Here’s what we cover: Why YouTube Shorts is the most underrated growth platform right nowThe difference between consuming social media vs. using it to build revenueWhy “har...
<description>
<p>In this episode of <b>Brand Up Podcast</b>, we dive into what it really takes to go from learning a skill to running a business that actually pays the bills. Spoiler: it’s not about rushing to rent the fanciest space or comparing yourself to everyone else’s highlight reel — it’s about confidence, consistency, and smart decisions.</p><p>Here’s what we cover:</p><ul><li>Why YouTube Shorts is the most underrated growth platform right now</li><li>The difference between consuming social media vs. using it to build revenue</li><li>Why “hard” is relative — and how to reframe it so you keep moving forward</li><li>The confidence factor: when to start charging and how to get there faster</li><li>The rent dilemma: should you invest in a salon space or double down on marketing?</li><li>How to think about skill development, free practice, and building client trust</li><li>Why perfectionism can hold you back — and how to turn it into an advantage</li><li>Lessons from running businesses with and without employees (and why the approach is completely different)</li></ul><p>This episode is for anyone serious about building a business on their terms — not just hustling, but creating a model that actually fits your goals and lifestyle.</p><p>🎧 Available now on Apple, Spotify, or wherever you get your podcasts.</p>
<content:encoded>
<p>In this episode of <b>Brand Up Podcast</b>, we dive into what it really takes to go from learning a skill to running a business that actually pays the bills. Spoiler: it’s not about rushing to rent the fanciest space or comparing yourself to everyone else’s highlight reel — it’s about confidence, consistency, and smart decisions.</p><p>Here’s what we cover:</p><ul><li>Why YouTube Shorts is the most underrated growth platform right now</li><li>The difference between consuming social media vs. using it to build revenue</li><li>Why “hard” is relative — and how to reframe it so you keep moving forward</li><li>The confidence factor: when to start charging and how to get there faster</li><li>The rent dilemma: should you invest in a salon space or double down on marketing?</li><li>How to think about skill development, free practice, and building client trust</li><li>Why perfectionism can hold you back — and how to turn it into an advantage</li><li>Lessons from running businesses with and without employees (and why the approach is completely different)</li></ul><p>This episode is for anyone serious about building a business on their terms — not just hustling, but creating a model that actually fits your goals and lifestyle.</p><p>🎧 Available now on Apple, Spotify, or wherever you get your podcasts.</p>
<itunes:author>
Marian Esanu
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Mon, 25 Aug 2025 08:00:00 -0400
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632
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<item> #8
<itunes:title>
🎯 Stop Comparing Levels: Marketing, Sales & Finding the Right Clients - 108
<title>
🎯 Stop Comparing Levels: Marketing, Sales & Finding the Right Clients - 108
<itunes:summary>
In this episode of Brand Up Podcast, we talk about the traps entrepreneurs fall into when they compare themselves to others — and why most of those comparisons are pointless. Instead of focusing on someone else’s level 10, you need to get clear on your level 3 and who you’re really here to serve. We break down: Why comparison can either fuel you or destroy youThe truth about skill vs. marketing vs. sales — and which one actually pays the billsHow to sell without sounding pushy (and why you sh...
<description>
<p>In this episode of <b>Brand Up Podcast</b>, we talk about the traps entrepreneurs fall into when they compare themselves to others — and why most of those comparisons are pointless. Instead of focusing on someone else’s level 10, you need to get clear on your level 3 and who you’re really here to serve.</p><p>We break down:</p><ul><li>Why comparison can either fuel you or destroy you</li><li>The truth about skill vs. marketing vs. sales — and which one actually pays the bills</li><li>How to sell without sounding pushy (and why you should never let a client leave without booking their next appointment)</li><li>Why every customer interaction is a sales opportunity, even outside of business</li><li>Understanding the numbers: what client retention and yearly spend really tell you</li><li>How to build your client avatar, name them, and reverse-engineer their habits</li><li>Why “Jennifer in Winchester” will pay, but chasing broke influencers won’t</li><li>The platforms you may hate as a consumer but <em>need</em> as a business owner</li></ul><p>If you’re serious about growth, you need to stop comparing, start marketing, and focus on the clients who can actually afford your services.</p><p>🎧 Listen now on Apple, Spotify, or wherever you get your podcasts.</p>
<content:encoded>
<p>In this episode of <b>Brand Up Podcast</b>, we talk about the traps entrepreneurs fall into when they compare themselves to others — and why most of those comparisons are pointless. Instead of focusing on someone else’s level 10, you need to get clear on your level 3 and who you’re really here to serve.</p><p>We break down:</p><ul><li>Why comparison can either fuel you or destroy you</li><li>The truth about skill vs. marketing vs. sales — and which one actually pays the bills</li><li>How to sell without sounding pushy (and why you should never let a client leave without booking their next appointment)</li><li>Why every customer interaction is a sales opportunity, even outside of business</li><li>Understanding the numbers: what client retention and yearly spend really tell you</li><li>How to build your client avatar, name them, and reverse-engineer their habits</li><li>Why “Jennifer in Winchester” will pay, but chasing broke influencers won’t</li><li>The platforms you may hate as a consumer but <em>need</em> as a business owner</li></ul><p>If you’re serious about growth, you need to stop comparing, start marketing, and focus on the clients who can actually afford your services.</p><p>🎧 Listen now on Apple, Spotify, or wherever you get your podcasts.</p>
<itunes:author>
Marian Esanu
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Mon, 18 Aug 2025 08:00:00 -0400
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748
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full
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<item> #9
<itunes:title>
⚡ Stop Writing Weak Prompts: How to Get AI to Do Real Work for You - 107
<title>
⚡ Stop Writing Weak Prompts: How to Get AI to Do Real Work for You - 107
<itunes:summary>
In this episode of Brand Up Podcast, we’re cutting through the noise on AI content creation and showing you how to get ChatGPT to deliver game-changing results. The difference between a mediocre output and a high-impact one comes down to how you ask. We cover: Why “vanilla” prompts give you useless, generic resultsThe exact prompt framework to make ChatGPT act like an expert in your industryHow to reverse-engineer viral content from your competitors in minutesUsing AI for SEO strategy, Google...
<description>
<p>In this episode of <b>Brand Up Podcast</b>, we’re cutting through the noise on AI content creation and showing you how to get ChatGPT to deliver game-changing results. The difference between a mediocre output and a high-impact one comes down to <em>how you ask</em>.</p><p>We cover:</p><ul><li>Why “vanilla” prompts give you useless, generic results</li><li>The exact prompt framework to make ChatGPT act like an expert in your industry</li><li>How to reverse-engineer viral content from your competitors in minutes</li><li>Using AI for SEO strategy, Google My Business optimization, and ad research</li><li>The “Write a better prompt than this” trick to instantly improve your queries</li><li>Leveraging Facebook Ads Library for free competitor intelligence</li><li>How to train ChatGPT to match your brand voice and handle sales follow-ups</li><li>Why personalization is key — and why you should never use the first draft as-is</li></ul><p>If you want AI to actually save you time and make you money, you need to stop treating it like a magic button and start using it like the powerful business tool it is.</p><p>🎧 Listen now on Apple, Spotify, or wherever you get your podcasts — and never write a weak prompt again</p>
<content:encoded>
<p>In this episode of <b>Brand Up Podcast</b>, we’re cutting through the noise on AI content creation and showing you how to get ChatGPT to deliver game-changing results. The difference between a mediocre output and a high-impact one comes down to <em>how you ask</em>.</p><p>We cover:</p><ul><li>Why “vanilla” prompts give you useless, generic results</li><li>The exact prompt framework to make ChatGPT act like an expert in your industry</li><li>How to reverse-engineer viral content from your competitors in minutes</li><li>Using AI for SEO strategy, Google My Business optimization, and ad research</li><li>The “Write a better prompt than this” trick to instantly improve your queries</li><li>Leveraging Facebook Ads Library for free competitor intelligence</li><li>How to train ChatGPT to match your brand voice and handle sales follow-ups</li><li>Why personalization is key — and why you should never use the first draft as-is</li></ul><p>If you want AI to actually save you time and make you money, you need to stop treating it like a magic button and start using it like the powerful business tool it is.</p><p>🎧 Listen now on Apple, Spotify, or wherever you get your podcasts — and never write a weak prompt again</p>
<itunes:author>
Marian Esanu
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<pubDate>
Mon, 11 Aug 2025 08:00:00 -0400
<itunes:duration>
2450
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<itunes:episodeType>
full
<itunes:explicit>
false
<item> #10
<itunes:title>
🤖 How to Actually Use ChatGPT to Run Your Business Smarter - 106
<title>
🤖 How to Actually Use ChatGPT to Run Your Business Smarter - 106
<itunes:summary>
In this episode of Brand Up Podcast, we get real about how to actually use ChatGPT and AI tools to save time, think clearer, and get more done. No fluff. No hype. Just practical ways to turn tech into your personal assistant — from content and captions to business planning and backend systems. You’ll learn: Why most people are using AI wrong — and how to fix it with better promptsHow ChatGPT can handle everything from social captions to business naming, video ideas, product research, and meal...
<description>
<p>In this episode of <b>Brand Up Podcast</b>, we get real about how to <em>actually</em> use ChatGPT and AI tools to save time, think clearer, and get more done. No fluff. No hype. Just practical ways to turn tech into your personal assistant — from content and captions to business planning and backend systems.</p><p>You’ll learn:</p><ul><li>Why most people are using AI wrong — and how to fix it with better prompts</li><li>How ChatGPT can handle everything from social captions to business naming, video ideas, product research, and meal planning</li><li>Real examples of using AI for gym plans, skin care product recommendations, travel itineraries, even backyard landscaping</li><li>How to build your brand like a system, so each part (products, services, training, content) runs independently</li><li>The 3 platforms every local business owner <em>must</em> have in place before worrying about content</li><li>Why Google Maps is more important than Instagram when you’re starting</li><li>The $5/day ad strategy to flip on visibility like a light switch</li></ul><p>This isn’t about using AI to replace you — it’s about using it to multiply your time and think like a true business owner.</p><p>🎧 Tune in on Apple, Spotify, or wherever you get your podcasts. Then go apply it.</p>
<content:encoded>
<p>In this episode of <b>Brand Up Podcast</b>, we get real about how to <em>actually</em> use ChatGPT and AI tools to save time, think clearer, and get more done. No fluff. No hype. Just practical ways to turn tech into your personal assistant — from content and captions to business planning and backend systems.</p><p>You’ll learn:</p><ul><li>Why most people are using AI wrong — and how to fix it with better prompts</li><li>How ChatGPT can handle everything from social captions to business naming, video ideas, product research, and meal planning</li><li>Real examples of using AI for gym plans, skin care product recommendations, travel itineraries, even backyard landscaping</li><li>How to build your brand like a system, so each part (products, services, training, content) runs independently</li><li>The 3 platforms every local business owner <em>must</em> have in place before worrying about content</li><li>Why Google Maps is more important than Instagram when you’re starting</li><li>The $5/day ad strategy to flip on visibility like a light switch</li></ul><p>This isn’t about using AI to replace you — it’s about using it to multiply your time and think like a true business owner.</p><p>🎧 Tune in on Apple, Spotify, or wherever you get your podcasts. Then go apply it.</p>
<itunes:author>
Marian Esanu
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Buzzsprout-17610981
<pubDate>
Mon, 04 Aug 2025 08:00:00 -0400
<itunes:duration>
605
<itunes:keywords>
<itunes:episodeType>
full
<itunes:explicit>
false
<item> #11
<itunes:title>
🧠 Pricing, Client Avatars & Building a Brand That Scales - 105
<title>
🧠 Pricing, Client Avatars & Building a Brand That Scales - 105
<itunes:summary>
In this episode of Brand Up Podcast, we break down what most business owners get wrong about growth — it’s not about getting more customers, it’s about attracting the right ones and building your entire model around them. Here’s what we cover: Why your pricing structure determines if your business survives or stallsHow to reverse-engineer your ideal client avatar based on income and buying habitsThe $3,000–$4,000 per year customer math that changes everything about retentionWhy chasing the wr...
<description>
<p>In this episode of <b>Brand Up Podcast</b>, we break down what most business owners get wrong about growth — it’s not about getting more customers, it’s about attracting the <em>right</em> ones and building your entire model around them.</p><p>Here’s what we cover:</p><ul><li>Why your pricing structure determines if your business survives or stalls</li><li>How to reverse-engineer your ideal client avatar based on income and buying habits</li><li>The $3,000–$4,000 per year customer math that changes everything about retention</li><li>Why chasing the wrong demographic kills margins before you even start</li><li>The difference between building under a personal brand vs. a company brand</li><li>Structuring your business so you can scale, license, or sell without starting over</li><li>The smartest way to approach social media when planning to expand services</li></ul><p>If you’re ready to stop guessing and start building a business designed to grow and sustain itself, this episode gives you the framework to make it happen.</p><p>🎧 Listen now on Apple, Spotify, or anywhere you stream podcasts.</p>
<content:encoded>
<p>In this episode of <b>Brand Up Podcast</b>, we break down what most business owners get wrong about growth — it’s not about getting more customers, it’s about attracting the <em>right</em> ones and building your entire model around them.</p><p>Here’s what we cover:</p><ul><li>Why your pricing structure determines if your business survives or stalls</li><li>How to reverse-engineer your ideal client avatar based on income and buying habits</li><li>The $3,000–$4,000 per year customer math that changes everything about retention</li><li>Why chasing the wrong demographic kills margins before you even start</li><li>The difference between building under a personal brand vs. a company brand</li><li>Structuring your business so you can scale, license, or sell without starting over</li><li>The smartest way to approach social media when planning to expand services</li></ul><p>If you’re ready to stop guessing and start building a business designed to grow and sustain itself, this episode gives you the framework to make it happen.</p><p>🎧 Listen now on Apple, Spotify, or anywhere you stream podcasts.</p>
<itunes:author>
Marian Esanu
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Buzzsprout-17573921
<pubDate>
Mon, 28 Jul 2025 08:00:00 -0400
<itunes:duration>
594
<itunes:keywords>
<itunes:episodeType>
full
<itunes:explicit>
false
<item> #12
<itunes:title>
💰 $5 Ads, 10 Questions, and Zero Excuses - 104
<title>
💰 $5 Ads, 10 Questions, and Zero Excuses - 104
<itunes:summary>
If you’re still blaming the algorithm or “not knowing where to start,” this episode is your wake-up call. I’m breaking down how to build a real local business from scratch using smart content, $5 ad spend, and Google search — no fluff, no agency required. Whether you’re doing lashes, lymphatic services, or any in-person service, this episode walks you through a system that actually gets clients to show up. Inside this episode: Why offering a 50% discount on the wrong service actually makes yo...
<description>
<p>If you’re still blaming the algorithm or “not knowing where to start,” this episode is your wake-up call.</p><p>I’m breaking down how to build a real local business from scratch using smart content, $5 ad spend, and Google search — no fluff, no agency required. Whether you’re doing lashes, lymphatic services, or any in-person service, this episode walks you through a system that actually gets clients to show up.</p><p>Inside this episode:</p><ul><li>Why offering a 50% discount on the <em>wrong</em> service actually makes you more</li><li>How to use side-by-side visuals to sell without selling</li><li>The 7-to-1 content rule and how to boost the winners</li><li>Why I call organic posting without strategy “pray marketing”</li><li>What Instagram indexing on Google really means (and how to use it)</li><li>How to get started with SEO without being a tech person</li><li>How to set up Google My Business the right way — and why you need separate listings if you offer more than one service</li><li>Using ChatGPT as your creative co-pilot: names, logos, domains, and prompts that actually sound like <em>you</em></li><li>Why $10/day on Google Ads is more powerful than people think</li><li>How to dominate local search before anyone knows your name</li></ul><p>This isn’t just about content. It’s about execution — the kind that gets you booked, visible, and growing consistently.</p><p>If you’re serious about turning your local or personal brand into something real, this is the system that works.</p><p>🎧 Listen now on Apple, Spotify, or wherever you stream — and stop winging it with your business.</p>
<content:encoded>
<p>If you’re still blaming the algorithm or “not knowing where to start,” this episode is your wake-up call.</p><p>I’m breaking down how to build a real local business from scratch using smart content, $5 ad spend, and Google search — no fluff, no agency required. Whether you’re doing lashes, lymphatic services, or any in-person service, this episode walks you through a system that actually gets clients to show up.</p><p>Inside this episode:</p><ul><li>Why offering a 50% discount on the <em>wrong</em> service actually makes you more</li><li>How to use side-by-side visuals to sell without selling</li><li>The 7-to-1 content rule and how to boost the winners</li><li>Why I call organic posting without strategy “pray marketing”</li><li>What Instagram indexing on Google really means (and how to use it)</li><li>How to get started with SEO without being a tech person</li><li>How to set up Google My Business the right way — and why you need separate listings if you offer more than one service</li><li>Using ChatGPT as your creative co-pilot: names, logos, domains, and prompts that actually sound like <em>you</em></li><li>Why $10/day on Google Ads is more powerful than people think</li><li>How to dominate local search before anyone knows your name</li></ul><p>This isn’t just about content. It’s about execution — the kind that gets you booked, visible, and growing consistently.</p><p>If you’re serious about turning your local or personal brand into something real, this is the system that works.</p><p>🎧 Listen now on Apple, Spotify, or wherever you stream — and stop winging it with your business.</p>
<itunes:author>
Marian Esanu
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Buzzsprout-17537297
<pubDate>
Mon, 21 Jul 2025 08:00:00 -0400
<itunes:duration>
832
<itunes:keywords>
<itunes:episodeType>
full
<itunes:explicit>
false
<item> #13
<itunes:title>
💼 How to Launch a Service Business That Attracts High-Paying Clients - 103
<title>
💼 How to Launch a Service Business That Attracts High-Paying Clients - 103
<itunes:summary>
This episode is a no-BS breakdown of how to actually build a profitable service business — the kind that doesn’t rely on tips, referrals, or random luck. Whether you’re offering beauty services, recovery services, or any 1:1 appointment-based service, this will help you shift from side hustle thinking to real business strategy. I will walk you through: Why undercharging is silently killing your profit How to reverse-engineer your ideal client using data, not guesses The exact ...
<description>
<p>This episode is a no-BS breakdown of how to actually build a profitable service business — the kind that doesn’t rely on tips, referrals, or random luck. Whether you’re offering beauty services, recovery services, or any 1:1 appointment-based service, this will help you shift from <em>side hustle</em> thinking to real business strategy.</p><p>I will walk you through:</p><ul><li> Why undercharging is silently killing your profit</li><li> How to reverse-engineer your ideal client using data, not guesses</li><li> The exact tools I recommend to launch your brand right — GMB, CRM, domain, logo, naming, and more</li><li> What to do if you’re still operating from home but want to scale</li><li> The fastest way to get online visibility (hint: not Groupon)</li><li> How to use paid ads, organic content, and referrals <em>together</em> to build momentum</li><li> The big mistakes I made scaling a service business too fast — and what I’d do differently today</li><li> Why your business needs to be priced like a business, not a favor</li><li> How to structure offers and packages that justify your rates and attract better clients</li></ul><p>We also talk about content strategy, building local authority, and using Google tools and social media like actual marketing weapons — not just digital flyers.</p><p>This isn’t for people who want to “stay comfortable.” This is for people who are ready to build a brand that makes money, gets clients consistently, and grows like a real business.</p><p>🎧 Hit play. Apply what hits. And start acting like the CEO of your service — not a freelancer stuck on referrals.</p>
<content:encoded>
<p>This episode is a no-BS breakdown of how to actually build a profitable service business — the kind that doesn’t rely on tips, referrals, or random luck. Whether you’re offering beauty services, recovery services, or any 1:1 appointment-based service, this will help you shift from <em>side hustle</em> thinking to real business strategy.</p><p>I will walk you through:</p><ul><li> Why undercharging is silently killing your profit</li><li> How to reverse-engineer your ideal client using data, not guesses</li><li> The exact tools I recommend to launch your brand right — GMB, CRM, domain, logo, naming, and more</li><li> What to do if you’re still operating from home but want to scale</li><li> The fastest way to get online visibility (hint: not Groupon)</li><li> How to use paid ads, organic content, and referrals <em>together</em> to build momentum</li><li> The big mistakes I made scaling a service business too fast — and what I’d do differently today</li><li> Why your business needs to be priced like a business, not a favor</li><li> How to structure offers and packages that justify your rates and attract better clients</li></ul><p>We also talk about content strategy, building local authority, and using Google tools and social media like actual marketing weapons — not just digital flyers.</p><p>This isn’t for people who want to “stay comfortable.” This is for people who are ready to build a brand that makes money, gets clients consistently, and grows like a real business.</p><p>🎧 Hit play. Apply what hits. And start acting like the CEO of your service — not a freelancer stuck on referrals.</p>
<itunes:author>
Marian Esanu
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Buzzsprout-17509632
<pubDate>
Wed, 16 Jul 2025 08:00:00 -0400
<itunes:duration>
3312
<itunes:keywords>
<itunes:episodeType>
full
<itunes:explicit>
false
<item> #14
<itunes:title>
⚖️ Hobby or Business? Read the Damn Numbers - 102
<title>
⚖️ Hobby or Business? Read the Damn Numbers - 102
<itunes:summary>
Most people confuse passion with profit — and that’s exactly why they stay broke. In this episode of Brand Up Podcast, we pull back the curtain on what really separates a hobbyist from a real business owner. If you’re undercharging, only taking referrals, or afraid to raise your prices because “they tip well,” this one’s going to hit. Here’s what we get into: The hidden costs you’re ignoring (and why it matters)How to reverse-engineer your ideal client using income dataA real story about scal...
<description>
<p>Most people confuse passion with profit — and that’s exactly why they stay broke.</p><p>In this episode of <b>Brand Up Podcast</b>, we pull back the curtain on what really separates a <em>hobbyist</em> from a real <em>business owner.</em> If you’re undercharging, only taking referrals, or afraid to raise your prices because “they tip well,” this one’s going to hit.</p><p>Here’s what we get into:</p><ul><li>The hidden costs you’re ignoring (and why it matters)</li><li>How to reverse-engineer your ideal client using income data</li><li>A real story about scaling a company too fast — and the painful lesson behind it</li><li>Why most people stay stuck doing “friend rates” that sabotage their business</li><li>The truth about tips vs. sustainable income</li><li>The two ways to grow: raise your prices or burn yourself out</li><li>Why underreporting your income today kills your ability to grow tomorrow</li></ul><p>This isn’t theory — it’s the real math and mindset behind turning what you love into something that pays you. And if you’re not ready to treat your business like a business, then stop calling it one.</p><p>🎧 Press play if you’re done playing small and ready to build something that lasts.</p>
<content:encoded>
<p>Most people confuse passion with profit — and that’s exactly why they stay broke.</p><p>In this episode of <b>Brand Up Podcast</b>, we pull back the curtain on what really separates a <em>hobbyist</em> from a real <em>business owner.</em> If you’re undercharging, only taking referrals, or afraid to raise your prices because “they tip well,” this one’s going to hit.</p><p>Here’s what we get into:</p><ul><li>The hidden costs you’re ignoring (and why it matters)</li><li>How to reverse-engineer your ideal client using income data</li><li>A real story about scaling a company too fast — and the painful lesson behind it</li><li>Why most people stay stuck doing “friend rates” that sabotage their business</li><li>The truth about tips vs. sustainable income</li><li>The two ways to grow: raise your prices or burn yourself out</li><li>Why underreporting your income today kills your ability to grow tomorrow</li></ul><p>This isn’t theory — it’s the real math and mindset behind turning what you love into something that pays you. And if you’re not ready to treat your business like a business, then stop calling it one.</p><p>🎧 Press play if you’re done playing small and ready to build something that lasts.</p>
<itunes:author>
Marian Esanu
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Buzzsprout-17500859
<pubDate>
Mon, 14 Jul 2025 08:00:00 -0400
<itunes:duration>
725
<itunes:keywords>
<itunes:episodeType>
full
<itunes:explicit>
false
<item> #15
<itunes:title>
💸 Touchpoints, Rent, and Real Talk: Turning Skills Into Strategy - 101
<title>
💸 Touchpoints, Rent, and Real Talk: Turning Skills Into Strategy - 101
<itunes:summary>
If you think passion is enough to pay the bills, think again. In this episode of Brand Up Podcast, we break down the real numbers behind building a small biz that doesn’t just feel good — it works. From raising your prices without losing clients, to understanding digital touchpoints, to dealing with the hate when you post in English instead of Spanish… It’s all here. I talk about: Why some foot traffic is worthless How charging more (strategically) makes everything easier The ...
<description>
<p>If you think passion is enough to pay the bills, think again. In this episode of <b>Brand Up Podcast</b>, we break down the real numbers behind building a small biz that doesn’t just feel good — it works. From raising your prices without losing clients, to understanding digital touchpoints, to dealing with the hate when you post in English instead of Spanish… It’s all here.</p><p>I talk about:</p><ul><li> Why some foot traffic is worthless</li><li> How charging more (strategically) makes everything easier</li><li> The 7–10 touchpoint rule you’ve probably been ignoring</li><li> Why Google Maps beats Instagram early on</li><li> The immigrant hustle, learning ads the hard way, and spending €15K+ on digital skills that actually moved the needle</li></ul><p>No fluff. Just a clear strategy for lash artists, estheticians, or any solo operator ready to think like a business.</p><p>🎧 Press play, take notes, and apply fast.</p>
<content:encoded>
<p>If you think passion is enough to pay the bills, think again. In this episode of <b>Brand Up Podcast</b>, we break down the real numbers behind building a small biz that doesn’t just feel good — it works. From raising your prices without losing clients, to understanding digital touchpoints, to dealing with the hate when you post in English instead of Spanish… It’s all here.</p><p>I talk about:</p><ul><li> Why some foot traffic is worthless</li><li> How charging more (strategically) makes everything easier</li><li> The 7–10 touchpoint rule you’ve probably been ignoring</li><li> Why Google Maps beats Instagram early on</li><li> The immigrant hustle, learning ads the hard way, and spending €15K+ on digital skills that actually moved the needle</li></ul><p>No fluff. Just a clear strategy for lash artists, estheticians, or any solo operator ready to think like a business.</p><p>🎧 Press play, take notes, and apply fast.</p>
<itunes:author>
Marian Esanu
<enclosure url="https://www.buzzsprout.com/2304199/episodes/17460497-touchpoints-rent-and-real-talk-turning-skills-into-strategy-101.mp3" length="9537319" type="audio/mpeg">
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Buzzsprout-17460497
<pubDate>
Mon, 07 Jul 2025 08:00:00 -0400
<itunes:duration>
790
<itunes:keywords>
<itunes:episodeType>
full
<itunes:explicit>
false
<item> #16
<itunes:title>
👀 Why Being the Best Isn’t Enough (If Nobody Knows You) - 100
<title>
👀 Why Being the Best Isn’t Enough (If Nobody Knows You) - 100
<itunes:summary>
What do Dunkin’ Donuts and your beauty biz have in common? More than you think. In this episode of Brand Up Podcast, we dive deep into one of the most overlooked business lessons: visibility beats perfection. You’ll learn why: ✅ Getting known is more valuable than being “the best”✅ The Know-Like-Trust factor determines whether or not people buy from you✅ Most new beauty pros sabotage their growth by offering too many services too soon✅ Every lash artist needs to master the art of client reten...
<description>
<p><b>What do Dunkin’ Donuts and your beauty biz have in common?</b> More than you think. In this episode of <em>Brand Up Podcast</em>, we dive deep into one of the most overlooked business lessons: <b>visibility beats perfection</b>.</p><p>You’ll learn why:</p><ul><li>✅ Getting known is <em>more valuable</em> than being “the best”</li><li>✅ The <em>Know-Like-Trust</em> factor determines whether or not people buy from you</li><li>✅ Most new beauty pros sabotage their growth by offering too many services too soon</li><li>✅ Every lash artist needs to master the art of <b>client retention and rebooking</b></li><li>✅ Your <em>Instagram &gt; Resume</em> when applying to salons in 2025</li></ul><p>We share real stories, bold advice, and growth strategies for anyone starting out in the beauty space—especially if you’re juggling multiple skills or trying to get consistent clients.</p><p>🎯 Whether you’re a licensed cosmetologist, a new small business entrepreneur, or still side-hustling at your day job, this episode will change the way you think about <b>branding, visibility, and client acquisition</b>.</p><p>📢 <b>Don’t forget:</b></p><p>If you’re not giving clients a reason to come back, someone else will.</p><p>Hit play to stop being Boston’s <em>best-kept secret</em>.</p>
<content:encoded>
<p><b>What do Dunkin’ Donuts and your beauty biz have in common?</b> More than you think. In this episode of <em>Brand Up Podcast</em>, we dive deep into one of the most overlooked business lessons: <b>visibility beats perfection</b>.</p><p>You’ll learn why:</p><ul><li>✅ Getting known is <em>more valuable</em> than being “the best”</li><li>✅ The <em>Know-Like-Trust</em> factor determines whether or not people buy from you</li><li>✅ Most new beauty pros sabotage their growth by offering too many services too soon</li><li>✅ Every lash artist needs to master the art of <b>client retention and rebooking</b></li><li>✅ Your <em>Instagram &gt; Resume</em> when applying to salons in 2025</li></ul><p>We share real stories, bold advice, and growth strategies for anyone starting out in the beauty space—especially if you’re juggling multiple skills or trying to get consistent clients.</p><p>🎯 Whether you’re a licensed cosmetologist, a new small business entrepreneur, or still side-hustling at your day job, this episode will change the way you think about <b>branding, visibility, and client acquisition</b>.</p><p>📢 <b>Don’t forget:</b></p><p>If you’re not giving clients a reason to come back, someone else will.</p><p>Hit play to stop being Boston’s <em>best-kept secret</em>.</p>
<itunes:author>
Marian Esanu
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Mon, 30 Jun 2025 08:00:00 -0400
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<item> #17
<itunes:title>
💡 ChatGPT Basics for Service-Based Entrepreneurs - 099
<title>
💡 ChatGPT Basics for Service-Based Entrepreneurs - 099
<itunes:summary>
In this powerful episode of The Brand Up Podcast, we dive deep into how beauty professionals and service-based entrepreneurs can harness the true power of ChatGPT. Whether you’re completely new to AI or only using it for captions and hashtags, this episode will open your eyes to everything you’re missing. From content creation to business systems, I (who uses ChatGPT daily across multiple industries) share how you can start using it effectively and strategically — even if you’re not tech-savv...
<description>
<p>In this powerful episode of <b>The Brand Up Podcast</b>, we dive deep into how beauty professionals and service-based entrepreneurs can harness the true power of ChatGPT. Whether you’re completely new to AI or only using it for captions and hashtags, this episode will open your eyes to everything you’re missing.</p><p>From content creation to business systems, I (who uses ChatGPT daily across multiple industries) share how you can start using it <b>effectively and strategically</b> — even if you’re not tech-savvy.</p><p>You’ll discover:</p><ul><li> 🔑 The #1 mindset shift you need before using ChatGPT</li><li> 🎯 How to give ChatGPT a “job description” for more accurate results</li><li> 💬 The difference between a <em>prompt</em> and <em>instructions</em> — and why it matters</li><li> 📂 Why organizing your ChatGPT account by folders can change your workflow</li><li> 🚀 How to use ChatGPT to brainstorm content, build a podcast, or script videos</li><li> 🧠 Why vanilla questions give you vanilla answers — and how to ask better ones</li><li> 🎥 Tips for using AI to boost confidence on camera and improve communication</li><li> 🧰 How beauty pros can separate tasks like captions, product sourcing, and automations</li><li> 🔁 How to use saved conversations and train ChatGPT to match your tone of voice</li><li> 🧪 Real examples from the lash and beauty industry you can apply today</li></ul><p>This is the first in a new <b>AI series</b> — breaking down powerful tools in a way any business owner can understand and implement.</p>
<content:encoded>
<p>In this powerful episode of <b>The Brand Up Podcast</b>, we dive deep into how beauty professionals and service-based entrepreneurs can harness the true power of ChatGPT. Whether you’re completely new to AI or only using it for captions and hashtags, this episode will open your eyes to everything you’re missing.</p><p>From content creation to business systems, I (who uses ChatGPT daily across multiple industries) share how you can start using it <b>effectively and strategically</b> — even if you’re not tech-savvy.</p><p>You’ll discover:</p><ul><li> 🔑 The #1 mindset shift you need before using ChatGPT</li><li> 🎯 How to give ChatGPT a “job description” for more accurate results</li><li> 💬 The difference between a <em>prompt</em> and <em>instructions</em> — and why it matters</li><li> 📂 Why organizing your ChatGPT account by folders can change your workflow</li><li> 🚀 How to use ChatGPT to brainstorm content, build a podcast, or script videos</li><li> 🧠 Why vanilla questions give you vanilla answers — and how to ask better ones</li><li> 🎥 Tips for using AI to boost confidence on camera and improve communication</li><li> 🧰 How beauty pros can separate tasks like captions, product sourcing, and automations</li><li> 🔁 How to use saved conversations and train ChatGPT to match your tone of voice</li><li> 🧪 Real examples from the lash and beauty industry you can apply today</li></ul><p>This is the first in a new <b>AI series</b> — breaking down powerful tools in a way any business owner can understand and implement.</p>
<itunes:author>
Marian Esanu
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Buzzsprout-17380717
<pubDate>
Mon, 23 Jun 2025 08:00:00 -0400
<itunes:duration>
749
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full
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<item> #18
<itunes:title>
🤖 The Ultimate ChatGPT System: Organize, Prompt, and Create Like a Pro - 098
<title>
🤖 The Ultimate ChatGPT System: Organize, Prompt, and Create Like a Pro - 098
<itunes:summary>
In this episode of the Brand Up Podcast, we’re diving deep into next-level strategies for leveraging ChatGPT in your business. From organizing folders for content creation and email automation to using advanced prompt engineering techniques, you’ll discover how to turn AI into your most powerful marketing assistant. Learn how to: Structure your ChatGPT workspace for efficiencyUpload books, videos, and screenshots to guide AI responsesWrite high-performing prompts (even if you’re a beginner)Us...
<description>
<p>In this episode of the <b>Brand Up Podcast</b>, we’re diving deep into next-level strategies for leveraging ChatGPT in your business. From organizing folders for content creation and email automation to using advanced prompt engineering techniques, you’ll discover how to turn AI into your most powerful marketing assistant.</p><p>Learn how to:</p><ul><li>Structure your ChatGPT workspace for efficiency</li><li>Upload books, videos, and screenshots to guide AI responses</li><li>Write high-performing prompts (even if you’re a beginner)</li><li>Use ChatGPT to match your voice and style in captions, emails, and thumbnails</li><li>Train it to generate better content the more you interact</li></ul><p>Whether you’re a creator, coach, or marketer—this episode will show you how to stop wasting time and start building faster, smarter, and with more alignment using ChatGPT.</p>
<content:encoded>
<p>In this episode of the <b>Brand Up Podcast</b>, we’re diving deep into next-level strategies for leveraging ChatGPT in your business. From organizing folders for content creation and email automation to using advanced prompt engineering techniques, you’ll discover how to turn AI into your most powerful marketing assistant.</p><p>Learn how to:</p><ul><li>Structure your ChatGPT workspace for efficiency</li><li>Upload books, videos, and screenshots to guide AI responses</li><li>Write high-performing prompts (even if you’re a beginner)</li><li>Use ChatGPT to match your voice and style in captions, emails, and thumbnails</li><li>Train it to generate better content the more you interact</li></ul><p>Whether you’re a creator, coach, or marketer—this episode will show you how to stop wasting time and start building faster, smarter, and with more alignment using ChatGPT.</p>
<itunes:author>
Marian Esanu
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<pubDate>
Mon, 16 Jun 2025 08:00:00 -0400
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825
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full
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<item> #19
<itunes:title>
🚀 How to Use ChatGPT to Run Your Business Like a Pro - 097
<title>
🚀 How to Use ChatGPT to Run Your Business Like a Pro - 097
<itunes:summary>
In this episode of Brand Up Podcast, Marian breaks down the exact ways he uses ChatGPT daily — not just for marketing, but to run his entire business smarter and faster. From automating client tasks to redesigning a backyard and generating brand names, you’ll learn: How to use ChatGPT to create personalized business systemsThe best prompts to get more out of the free versionHow to rebrand, write bios, create logos, and build content without starting from scratchWhy your lack of direction is a...
<description>
<p>In this episode of <b>Brand Up Podcast</b>, Marian breaks down the exact ways he uses ChatGPT daily — not just for marketing, but to run his entire business smarter and faster.</p><p>From automating client tasks to redesigning a backyard and generating brand names, you’ll learn:</p><ul><li>How to use ChatGPT to create personalized business systems</li><li>The best prompts to get more out of the free version</li><li>How to rebrand, write bios, create logos, and build content without starting from scratch</li><li>Why your lack of direction is actually a prompt away from clarity</li></ul><p>Whether you’re overwhelmed by content, struggling with productivity, or just curious what this AI can <em>really</em> do, this episode will shift how you work — forever.</p><p>🧠 Tune in and learn how to save time, build smarter, and finally let go of busywork.</p>
<content:encoded>
<p>In this episode of <b>Brand Up Podcast</b>, Marian breaks down the exact ways he uses ChatGPT daily — not just for marketing, but to run his entire business smarter and faster.</p><p>From automating client tasks to redesigning a backyard and generating brand names, you’ll learn:</p><ul><li>How to use ChatGPT to create personalized business systems</li><li>The best prompts to get more out of the free version</li><li>How to rebrand, write bios, create logos, and build content without starting from scratch</li><li>Why your lack of direction is actually a prompt away from clarity</li></ul><p>Whether you’re overwhelmed by content, struggling with productivity, or just curious what this AI can <em>really</em> do, this episode will shift how you work — forever.</p><p>🧠 Tune in and learn how to save time, build smarter, and finally let go of busywork.</p>
<itunes:author>
Marian Esanu
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Mon, 09 Jun 2025 08:00:00 -0400
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768
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<item> #20
<itunes:title>
🧠 ChatGPT for Service Businesses: Smarter Prompts, Less Time, More Growth - 096
<title>
🧠 ChatGPT for Service Businesses: Smarter Prompts, Less Time, More Growth - 096
<itunes:summary>
In this episode of the Brand Up Podcast, Marian breaks down how service-based entrepreneurs can start using ChatGPT the right way — without wasting time, getting stuck, or sounding robotic. Whether you’re running a local business or building a personal brand, this episode will show you how to unlock the full power of AI for your content, marketing, and customer engagement. What you’ll learn: How to write smarter ChatGPT prompts that actually workThe simple AI-powered email strategy that boost...
<description>
<p>In this episode of the <b>Brand Up Podcast</b>, Marian breaks down how service-based entrepreneurs can start using ChatGPT the <em>right</em> way — without wasting time, getting stuck, or sounding robotic.</p><p>Whether you’re running a local business or building a personal brand, this episode will show you how to unlock the full power of AI for your content, marketing, and customer engagement.</p><p>What you’ll learn:</p><ul><li>How to write smarter ChatGPT prompts that actually work</li><li>The simple AI-powered email strategy that boosts replies &amp; conversions</li><li>How to save hours on content without losing your voice</li><li>Real examples of using ChatGPT for marketing, sales &amp; SEO</li><li>Why most people use AI wrong — and how to fix it fast</li></ul><p>Ready to save time, grow faster, and finally delegate smarter?</p><p>Tune in now and let AI do the heavy lifting for your business.</p><p>💥 Subscribe + drop a 5-star review if this helped!</p>
<content:encoded>
<p>In this episode of the <b>Brand Up Podcast</b>, Marian breaks down how service-based entrepreneurs can start using ChatGPT the <em>right</em> way — without wasting time, getting stuck, or sounding robotic.</p><p>Whether you’re running a local business or building a personal brand, this episode will show you how to unlock the full power of AI for your content, marketing, and customer engagement.</p><p>What you’ll learn:</p><ul><li>How to write smarter ChatGPT prompts that actually work</li><li>The simple AI-powered email strategy that boosts replies &amp; conversions</li><li>How to save hours on content without losing your voice</li><li>Real examples of using ChatGPT for marketing, sales &amp; SEO</li><li>Why most people use AI wrong — and how to fix it fast</li></ul><p>Ready to save time, grow faster, and finally delegate smarter?</p><p>Tune in now and let AI do the heavy lifting for your business.</p><p>💥 Subscribe + drop a 5-star review if this helped!</p>
<itunes:author>
Marian Esanu
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Mon, 02 Jun 2025 08:00:00 -0400
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<...and 96 more items>