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Cheryl B. Engelhardt

hi@inthekeyofsuccess.com

617: Nervous System Regulation for Musicians

<p>In this <strong>season finale</strong>, we dive deep into a crucial topic for musicians: <strong>nervous system regulation</strong>. Understanding how to master this skill can be transformative for your career and personal well-being.</p> <p><br /></p> <p><strong>Episode Highlights</strong>:</p> <ul> <li><strong>What is nervous system regulation?</strong></li> <ul> <li>How dysregulation manifests in two ways:</li> <ul> <li><strong>Hypoactivation</strong>: Wanting to shut down, hide, or feeling depressed.</li> <li><strong>Hyperactivation</strong>: Increased heart rate, hypervigilance, perfectionism, and anxiety.</li> </ul> </ul> <li><strong>The stories and fears that affect musicians</strong>:</li> <ul> <li>Fear of being seen.</li> <li>Worry about not being good enough.</li> <li>Fear of rejection or criticism.</li> </ul> <li><strong>The disconnect between mind and body</strong>:</li> <ul> <li>Even if you <em>know</em> you're safe, your body may still react based on past experiences.</li> </ul> <li><strong>Cheryl’s personal experience with anxiety and regulation</strong>:</li> <ul> <li>Learning to communicate with anxiety as a protective part of herself.</li> <li>Cultivating compassion for the body's response to fear.</li> </ul> <li><strong>Practical tools to regulate your nervous system</strong>:</li> <ul> <li><strong>Down-regulation techniques</strong>:</li> <ul> <li>Breathing through your nose to signal safety to your brain.</li> <li>Grounding: Lying on the floor, feeling your feet on the ground, or rubbing your arms.</li> <li>Listening to bird songs, singing, humming, or taking a hot bath.</li> </ul> <li><strong>Up-regulation techniques</strong> (for hypoactivation):</li> <ul> <li>Walking, getting fresh air, or using a hot-and-cold shower.</li> <li>Flossing your teeth to focus your energy.</li> </ul> </ul> <li><strong>Why this matters for your music career</strong>:</li> <ul> <li>Shortening the time you spend in dysregulation helps you stay aligned with your goals.</li> <li>Regulation enables you to connect authentically with your audience and build the fan base you deserve.</li> </ul> </ul> <p><br /></p> <p><strong>Resources Mentioned</strong>:</p> <ul> <li><strong>Amplify Coaching</strong>: If you’re ready to work on your triggers and nervous system regulation, learn more about Cheryl’s trauma-informed coaching at http://www.inthekey.co/coach.</li> <li><strong>Releasify App</strong>: Download the free <em>Releasify</em> app to elevate your music career and streamline your next release: <a href="http://www.inthekey.co/app" rel="ugc noopener noreferrer" target="_blank">http://www.inthekey.co/app</a></li> </ul> <p>Thank you for joining me this season! Share this episode with your musician friends, and I’ll see you next season with more tools and inspiration to help you thrive.</p>

23806525-6826-4856-b03c-b95da8a63075

Cheryl B. Engelhardt

Mon, 09 Dec 2024 10:40:00 GMT

<p>In this <strong>season finale</strong>, we dive deep into a crucial topic for musicians: <strong>nervous system regulation</strong>. Understanding how to master this skill can be transformative for your career and personal well-being.</p> <p><br /></p> <p><strong>Episode Highlights</strong>:</p> <ul> <li><strong>What is nervous system regulation?</strong></li> <ul> <li>How dysregulation manifests in two ways:</li> <ul> <li><strong>Hypoactivation</strong>: Wanting to shut down, hide, or feeling depressed.</li> <li><strong>Hyperactivation</strong>: Increased heart rate, hypervigilance, perfectionism, and anxiety.</li> </ul> </ul> <li><strong>The stories and fears that affect musicians</strong>:</li> <ul> <li>Fear of being seen.</li> <li>Worry about not being good enough.</li> <li>Fear of rejection or criticism.</li> </ul> <li><strong>The disconnect between mind and body</strong>:</li> <ul> <li>Even if you <em>know</em> you're safe, your body may still react based on past experiences.</li> </ul> <li><strong>Cheryl’s personal experience with anxiety and regulation</strong>:</li> <ul> <li>Learning to communicate with anxiety as a protective part of herself.</li> <li>Cultivating compassion for the body's response to fear.</li> </ul> <li><strong>Practical tools to regulate your nervous system</strong>:</li> <ul> <li><strong>Down-regulation techniques</strong>:</li> <ul> <li>Breathing through your nose to signal safety to your brain.</li> <li>Grounding: Lying on the floor, feeling your feet on the ground, or rubbing your arms.</li> <li>Listening to bird songs, singing, humming, or taking a hot bath.</li> </ul> <li><strong>Up-regulation techniques</strong> (for hypoactivation):</li> <ul> <li>Walking, getting fresh air, or using a hot-and-cold shower.</li> <li>Flossing your teeth to focus your energy.</li> </ul> </ul> <li><strong>Why this matters for your music career</strong>:</li> <ul> <li>Shortening the time you spend in dysregulation helps you stay aligned with your goals.</li> <li>Regulation enables you to connect authentically with your audience and build the fan base you deserve.</li> </ul> </ul> <p><br /></p> <p><strong>Resources Mentioned</strong>:</p> <ul> <li><strong>Amplify Coaching</strong>: If you’re ready to work on your triggers and nervous system regulation, learn more about Cheryl’s trauma-informed coaching at http://www.inthekey.co/coach.</li> <li><strong>Releasify App</strong>: Download the free <em>Releasify</em> app to elevate your music career and streamline your next release: <a href="http://www.inthekey.co/app" rel="ugc noopener noreferrer" target="_blank">http://www.inthekey.co/app</a></li> </ul> <p>Thank you for joining me this season! Share this episode with your musician friends, and I’ll see you next season with more tools and inspiration to help you thrive.</p>

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00:10:45

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616: How to Make The Most of Co-writing

<p><strong>Episode Summary:</strong><br /> For years, I avoided co-writing, assuming it would lead to creative clashes and headaches. But when I decided to make my fourth album a collaborative effort, everything changed. The process opened doors, built amazing friendships, and brought unexpected opportunities. In this episode, I’m sharing my top tips and tricks for successful co-writing sessions, from finding the right collaborators to breaking the ice and setting clear intentions.</p> <p><br /></p> <p><strong>What You’ll Learn in This Episode:</strong></p> <p><br /></p> <ul> <li><strong>Why Co-Writing is Worth It:</strong> How collaboration creates connections, opens doors, and leads to surprising opportunities.</li> <li><strong>How to Find Co-Writers:</strong> Tips for reaching out to communities, attending conferences, and leveraging masterminds like <a href="http://www.inthekey.co/amplify" target="_blank" rel="ugc noopener noreferrer">Amplify</a>.</li> <li><strong>Nailing the Logistics:</strong> Why follow-ups and scheduling integrity are key to making sessions happen.</li> <li><strong>Breaking the Ice:</strong> Questions and strategies to ease into a session and spark creativity.</li> <li><strong>Setting Intentions:</strong> The importance of defining goals, understanding parameters, and finding common ground.</li> <li><strong>The Magic Question:</strong> Discover the simple question that unlocks vulnerability and creativity in any co-writing session.</li> </ul> <p><br /></p> <p><strong>Key Takeaways:</strong></p> <p><br /></p> <ol> <li><strong>Connect and Collaborate: Co-writing is about more than music—it’s a way to deepen relationships and explore new creative avenues.</strong></li> <li><strong>Start with Intentions: Be clear on what you and your co-writer want to achieve from the session.</strong></li> <li><strong>Lead with Vulnerability: Sharing your own story can create space for honest and emotional songwriting.</strong></li> <li><strong>Be Organized: Follow up to ensure the session is on the calendar and stays top of mind for everyone involved.</strong></li> <li><strong>Ask the Right Questions: “What’s going on in your life right now?” can lead to breakthrough moments in your music.</strong></li> </ol> <p><br /></p> <p><strong>Resources Mentioned:</strong></p> <ul> <li>Join the Amplify Mastermind for collaborative opportunities: <a href="http://www.inthekey.co/amplify" rel="ugc noopener noreferrer" target="_blank">www.inthekey.co/amplify</a>.</li> <li>Listen to my episode on pitching for tips on inviting collaborators effectively.</li> </ul>

10ff4898-8cff-4533-879e-8ccd9e3559d7

Cheryl B. Engelhardt

Mon, 02 Dec 2024 10:27:00 GMT

<p><strong>Episode Summary:</strong><br /> For years, I avoided co-writing, assuming it would lead to creative clashes and headaches. But when I decided to make my fourth album a collaborative effort, everything changed. The process opened doors, built amazing friendships, and brought unexpected opportunities. In this episode, I’m sharing my top tips and tricks for successful co-writing sessions, from finding the right collaborators to breaking the ice and setting clear intentions.</p> <p><br /></p> <p><strong>What You’ll Learn in This Episode:</strong></p> <p><br /></p> <ul> <li><strong>Why Co-Writing is Worth It:</strong> How collaboration creates connections, opens doors, and leads to surprising opportunities.</li> <li><strong>How to Find Co-Writers:</strong> Tips for reaching out to communities, attending conferences, and leveraging masterminds like <a href="http://www.inthekey.co/amplify" target="_blank" rel="ugc noopener noreferrer">Amplify</a>.</li> <li><strong>Nailing the Logistics:</strong> Why follow-ups and scheduling integrity are key to making sessions happen.</li> <li><strong>Breaking the Ice:</strong> Questions and strategies to ease into a session and spark creativity.</li> <li><strong>Setting Intentions:</strong> The importance of defining goals, understanding parameters, and finding common ground.</li> <li><strong>The Magic Question:</strong> Discover the simple question that unlocks vulnerability and creativity in any co-writing session.</li> </ul> <p><br /></p> <p><strong>Key Takeaways:</strong></p> <p><br /></p> <ol> <li><strong>Connect and Collaborate: Co-writing is about more than music—it’s a way to deepen relationships and explore new creative avenues.</strong></li> <li><strong>Start with Intentions: Be clear on what you and your co-writer want to achieve from the session.</strong></li> <li><strong>Lead with Vulnerability: Sharing your own story can create space for honest and emotional songwriting.</strong></li> <li><strong>Be Organized: Follow up to ensure the session is on the calendar and stays top of mind for everyone involved.</strong></li> <li><strong>Ask the Right Questions: “What’s going on in your life right now?” can lead to breakthrough moments in your music.</strong></li> </ol> <p><br /></p> <p><strong>Resources Mentioned:</strong></p> <ul> <li>Join the Amplify Mastermind for collaborative opportunities: <a href="http://www.inthekey.co/amplify" rel="ugc noopener noreferrer" target="_blank">www.inthekey.co/amplify</a>.</li> <li>Listen to my episode on pitching for tips on inviting collaborators effectively.</li> </ul>

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00:05:55

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615: Level Up Your Live Show Banter

<p><strong>Episode Summary:</strong><br /> Are you ready to transform your live shows? In this episode, we dive deep into the art of <em>live show banter</em>—the stories, conversations, and moments between songs that can make or break your audience's connection with you. Whether you're performing on a big festival stage, at an intimate venue, or even streaming live online, mastering your banter is key to building stronger relationships with your fans and achieving your career goals.</p> <p><br /></p> <p><strong>What You’ll Learn in This Episode:</strong></p> <ul> <li>Why repetitive, uninspired song intros (e.g., "This next song is about…") don't work.</li> <li>How to craft engaging, specific anecdotes that draw your audience in.</li> <li>Tips on using "Easter eggs" in your storytelling to enhance your audience's experience.</li> <li>The importance of being clear on your goals—whether it's growing your email list, selling merch, or building your fan base.</li> <li>Creative ways to involve fans in achieving your goals during live shows (e.g., using QR codes, contests, or fan volunteers).</li> <li>How to avoid feeling like a "nag" while still effectively communicating your goals to your audience.</li> </ul> <p><br /></p> <p><strong>Actionable Tips:</strong></p> <ol> <li><strong>Make It Relatable:</strong> Shift the focus from you to your audience. Share stories or details that connect them to your music on a deeper level.</li> <li><strong>Set a Clear Goal:</strong> Decide on <em>one</em> primary goal for your show—like growing your email list—and craft your stage banter around that.</li> <li><strong>Get Creative:</strong> Use props like QR codes, fan volunteers, or live contests to make your audience feel like part of your journey.</li> <li><strong>Tease and Surprise:</strong> Mention fun details or Easter eggs about your songs that give your audience something to listen for.</li> <li><strong>Engage Your Fans:</strong> Involve your fans in your success—whether they’re collecting email addresses or participating in a contest, make it a team effort!</li> </ol> <p><br /></p> <p><strong>Key Quote:</strong><br /><em>"The key to great live show banter is connection. When you share stories that engage and entertain, your audience becomes a part of your journey—and that’s where the magic happens."</em></p> <p><br /></p> <p><strong>Resources Mentioned:</strong></p> <ul> <li><strong>Episodes to Revisit:</strong></li> <ul> <li>The Musician Success Cycle (601: <a href="https://open.spotify.com/episode/3TNDXdMqWasWoow29hyJRG?si=6691a17d095448b9" rel="ugc noopener noreferrer" target="_blank">https://open.spotify.com/episode/3TNDXdMqWasWoow29hyJRG?si=6691a17d095448b9</a>)</li> <li>Goal Setting (603: <a href="https://open.spotify.com/episode/4y8PFJqDRHeApxEM1W4RDx?si=3f869b1b18294571" rel="ugc noopener noreferrer" target="_blank">https://open.spotify.com/episode/4y8PFJqDRHeApxEM1W4RDx?si=3f869b1b18294571</a>)</li> </ul> <li><strong>Quick Tools:</strong> QR codes for email signups, contests, and fan involvement strategies.</li> </ul> <p><br /></p> <p><strong>Follow &amp; Subscribe:</strong><br /> Don’t miss future episodes filled with actionable tips to grow your music career. Follow this podcast wherever you listen, and connect with me on IG: http://www.instagram.com/musiccareercoach to keep the conversation going!</p>

2d3bff75-986f-43ed-94fc-c80d6a4351e9

Cheryl B. Engelhardt

Mon, 25 Nov 2024 07:35:00 GMT

<p><strong>Episode Summary:</strong><br /> Are you ready to transform your live shows? In this episode, we dive deep into the art of <em>live show banter</em>—the stories, conversations, and moments between songs that can make or break your audience's connection with you. Whether you're performing on a big festival stage, at an intimate venue, or even streaming live online, mastering your banter is key to building stronger relationships with your fans and achieving your career goals.</p> <p><br /></p> <p><strong>What You’ll Learn in This Episode:</strong></p> <ul> <li>Why repetitive, uninspired song intros (e.g., "This next song is about…") don't work.</li> <li>How to craft engaging, specific anecdotes that draw your audience in.</li> <li>Tips on using "Easter eggs" in your storytelling to enhance your audience's experience.</li> <li>The importance of being clear on your goals—whether it's growing your email list, selling merch, or building your fan base.</li> <li>Creative ways to involve fans in achieving your goals during live shows (e.g., using QR codes, contests, or fan volunteers).</li> <li>How to avoid feeling like a "nag" while still effectively communicating your goals to your audience.</li> </ul> <p><br /></p> <p><strong>Actionable Tips:</strong></p> <ol> <li><strong>Make It Relatable:</strong> Shift the focus from you to your audience. Share stories or details that connect them to your music on a deeper level.</li> <li><strong>Set a Clear Goal:</strong> Decide on <em>one</em> primary goal for your show—like growing your email list—and craft your stage banter around that.</li> <li><strong>Get Creative:</strong> Use props like QR codes, fan volunteers, or live contests to make your audience feel like part of your journey.</li> <li><strong>Tease and Surprise:</strong> Mention fun details or Easter eggs about your songs that give your audience something to listen for.</li> <li><strong>Engage Your Fans:</strong> Involve your fans in your success—whether they’re collecting email addresses or participating in a contest, make it a team effort!</li> </ol> <p><br /></p> <p><strong>Key Quote:</strong><br /><em>"The key to great live show banter is connection. When you share stories that engage and entertain, your audience becomes a part of your journey—and that’s where the magic happens."</em></p> <p><br /></p> <p><strong>Resources Mentioned:</strong></p> <ul> <li><strong>Episodes to Revisit:</strong></li> <ul> <li>The Musician Success Cycle (601: <a href="https://open.spotify.com/episode/3TNDXdMqWasWoow29hyJRG?si=6691a17d095448b9" rel="ugc noopener noreferrer" target="_blank">https://open.spotify.com/episode/3TNDXdMqWasWoow29hyJRG?si=6691a17d095448b9</a>)</li> <li>Goal Setting (603: <a href="https://open.spotify.com/episode/4y8PFJqDRHeApxEM1W4RDx?si=3f869b1b18294571" rel="ugc noopener noreferrer" target="_blank">https://open.spotify.com/episode/4y8PFJqDRHeApxEM1W4RDx?si=3f869b1b18294571</a>)</li> </ul> <li><strong>Quick Tools:</strong> QR codes for email signups, contests, and fan involvement strategies.</li> </ul> <p><br /></p> <p><strong>Follow &amp; Subscribe:</strong><br /> Don’t miss future episodes filled with actionable tips to grow your music career. Follow this podcast wherever you listen, and connect with me on IG: http://www.instagram.com/musiccareercoach to keep the conversation going!</p>

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00:08:15

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614: Success Systems for Musicians

<p><strong>Episode Summary</strong><br /> In this episode, we’re diving deep into the magic of <strong>systems</strong> and how they can transform your personal life and music career. Whether you’re feeling overwhelmed or struggling with organization, the key might be as simple as putting the right systems in place—or optimizing the ones you already have. I’ll share the systems I use daily to stay productive, balanced, and stress-free. From calendars to apps and platforms, get ready for a complete toolkit to help you rock your life and career!</p> <p><br /></p> <p><strong>What You'll Learn in This Episode:</strong></p> <ul> <li>What a system is and how it simplifies your life and business.</li> <li>The importance of creating shared systems with partners and teams.</li> <li>How to use calendars effectively for balance and communication.</li> <li>Tools for managing finances, music metadata, pitches, and collaborations.</li> <li>Why you need platforms like Kajabi, Airtable, and Telegram.</li> </ul> <p><br /></p> <p><strong>Key Tools and Resources Mentioned:</strong></p> <ol> <li><strong>Calendars:</strong></li> <ul> <li><em>iCal</em> &amp; <em>Google Calendar</em> - Organize your life into color-coded categories.</li> </ul> <li><strong>Finance Systems:</strong></li> <ul> <li><em>QuickBooks Online</em> - Track spending, generate reports, and simplify taxes.</li> </ul> <li><strong>Music Career Platforms:</strong></li> <ul> <li><strong>Kajabi</strong> - All-in-one platform for email lists, websites, digital products, and more.</li> <li><em>Airtable</em> - Advanced organization for pitches, metadata, and projects.</li> <li><em>Disco</em> - Perfect for music licensing, metadata storage, and playlist sharing.</li> <li><em>Trackstage</em> - Robust client and pitch tracking (growing alternative).</li> </ul> <li><strong>Team Collaboration Tools:</strong></li> <ul> <li><em>Trello</em> - Visual project management for teams.</li> <li><em>Slack</em> - Communication platform for groups.</li> <li><em>Telegram</em> - Voice memo and messaging tool with boundary-friendly features.</li> </ul> <li><strong>Password Management:</strong></li> <ul> <li><em>Airtable (secure base)</em> - Keep your passwords organized and accessible.</li> </ul> <li><strong>Additional Mentions:</strong></li> <ul> <li><em>Google Chrome Bookmarks &amp; Folders</em> - Stay organized across platforms.</li> <li><em>Marco Polo</em> and <em>WhatsApp</em> - Alternatives for messaging, though not my favorites.</li> </ul> </ol> <p><br /></p> <p><strong>Links to Learn More or Try These Tools:</strong></p> <ul> <li>Quickbooks Online: <a href="http://www.inthekey.co/qbo" rel="ugc noopener noreferrer" target="_blank">http://www.inthekey.co/qbo</a></li> <li>Kajabi: <a href="http://www.inthekey.co/kajabi" rel="ugc noopener noreferrer" target="_blank">http://www.inthekey.co/kajabi</a></li> <li>Free Airtable template: <a href="https://www.inthekey.co/outreachairtable" rel="ugc noopener noreferrer" target="_blank">https://www.inthekey.co/outreachairtable</a></li> <li>Disco: <a href="https://www.disco.ac/" rel="ugc noopener noreferrer" target="_blank">https://www.disco.ac/</a></li> <li>Trackstage: <a href="https://mytrackstage.com/" rel="ugc noopener noreferrer" target="_blank">https://mytrackstage.com/</a></li> <li>Telegram: <a href="https://telegram.org/" rel="ugc noopener noreferrer" target="_blank">https://telegram.org/</a></li> <li>Trello: https://trello.com/</li> </ul> <p><br /></p> <p><strong>Subscribe &amp; Review:</strong><br /> Love the episode? Don’t forget to subscribe, rate, and review the podcast to help more people discover the power of systems!</p> <p><br /></p>

5f993d0f-1ea6-45fa-b545-f9260b986b34

Cheryl B. Engelhardt

Mon, 18 Nov 2024 07:03:00 GMT

<p><strong>Episode Summary</strong><br /> In this episode, we’re diving deep into the magic of <strong>systems</strong> and how they can transform your personal life and music career. Whether you’re feeling overwhelmed or struggling with organization, the key might be as simple as putting the right systems in place—or optimizing the ones you already have. I’ll share the systems I use daily to stay productive, balanced, and stress-free. From calendars to apps and platforms, get ready for a complete toolkit to help you rock your life and career!</p> <p><br /></p> <p><strong>What You'll Learn in This Episode:</strong></p> <ul> <li>What a system is and how it simplifies your life and business.</li> <li>The importance of creating shared systems with partners and teams.</li> <li>How to use calendars effectively for balance and communication.</li> <li>Tools for managing finances, music metadata, pitches, and collaborations.</li> <li>Why you need platforms like Kajabi, Airtable, and Telegram.</li> </ul> <p><br /></p> <p><strong>Key Tools and Resources Mentioned:</strong></p> <ol> <li><strong>Calendars:</strong></li> <ul> <li><em>iCal</em> &amp; <em>Google Calendar</em> - Organize your life into color-coded categories.</li> </ul> <li><strong>Finance Systems:</strong></li> <ul> <li><em>QuickBooks Online</em> - Track spending, generate reports, and simplify taxes.</li> </ul> <li><strong>Music Career Platforms:</strong></li> <ul> <li><strong>Kajabi</strong> - All-in-one platform for email lists, websites, digital products, and more.</li> <li><em>Airtable</em> - Advanced organization for pitches, metadata, and projects.</li> <li><em>Disco</em> - Perfect for music licensing, metadata storage, and playlist sharing.</li> <li><em>Trackstage</em> - Robust client and pitch tracking (growing alternative).</li> </ul> <li><strong>Team Collaboration Tools:</strong></li> <ul> <li><em>Trello</em> - Visual project management for teams.</li> <li><em>Slack</em> - Communication platform for groups.</li> <li><em>Telegram</em> - Voice memo and messaging tool with boundary-friendly features.</li> </ul> <li><strong>Password Management:</strong></li> <ul> <li><em>Airtable (secure base)</em> - Keep your passwords organized and accessible.</li> </ul> <li><strong>Additional Mentions:</strong></li> <ul> <li><em>Google Chrome Bookmarks &amp; Folders</em> - Stay organized across platforms.</li> <li><em>Marco Polo</em> and <em>WhatsApp</em> - Alternatives for messaging, though not my favorites.</li> </ul> </ol> <p><br /></p> <p><strong>Links to Learn More or Try These Tools:</strong></p> <ul> <li>Quickbooks Online: <a href="http://www.inthekey.co/qbo" rel="ugc noopener noreferrer" target="_blank">http://www.inthekey.co/qbo</a></li> <li>Kajabi: <a href="http://www.inthekey.co/kajabi" rel="ugc noopener noreferrer" target="_blank">http://www.inthekey.co/kajabi</a></li> <li>Free Airtable template: <a href="https://www.inthekey.co/outreachairtable" rel="ugc noopener noreferrer" target="_blank">https://www.inthekey.co/outreachairtable</a></li> <li>Disco: <a href="https://www.disco.ac/" rel="ugc noopener noreferrer" target="_blank">https://www.disco.ac/</a></li> <li>Trackstage: <a href="https://mytrackstage.com/" rel="ugc noopener noreferrer" target="_blank">https://mytrackstage.com/</a></li> <li>Telegram: <a href="https://telegram.org/" rel="ugc noopener noreferrer" target="_blank">https://telegram.org/</a></li> <li>Trello: https://trello.com/</li> </ul> <p><br /></p> <p><strong>Subscribe &amp; Review:</strong><br /> Love the episode? Don’t forget to subscribe, rate, and review the podcast to help more people discover the power of systems!</p> <p><br /></p>

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00:11:05

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613: The 3 Tiers of a Musician's "Productivity"

<p>In this episode, Cheryl dives into the three different types of productivity, breaking down the benefits and limitations of each, and revealing which one truly makes the biggest difference in a music career.</p> <p><br /></p> <p><strong>Key Highlights:</strong></p> <ul> <li><strong>Rethinking Hustle Culture:</strong><br /> Cheryl kicks off the episode by challenging the “hustle culture” mentality, which often fuels a scarcity mindset—the belief that if you don’t act immediately, someone else will, or that opportunities won’t come around again. She explains how this mindset can create a constant sense of urgency, stemming from a lack of trust in one’s own abilities.</li> <li><strong>Recognizing Scarcity Mindset as Urgency:</strong><br /> Cheryl emphasizes the importance of recognizing scarcity thinking when it shows up as urgency, reminding listeners that skills and opportunities are abundant when approached from a grounded, confident place.</li> </ul> <p><br /></p> <p><strong>The 3 Types of Productivity:</strong></p> <ol> <li><strong>Busy Work</strong><br /> Cheryl describes busy work as tasks that look productive but don’t actually move the needle. She shares a personal example from her early career of spending hours putting up posters before shows, an effort that resulted in minimal audience turnout. Busy work may feel satisfying but often lacks tangible results.</li> <li><strong>Being Productive</strong><br /> Moving up a level, Cheryl talks about productive work—tasks that do create results but often come with the expectation of always “doing” something. Productivity can leave little room for rest, as it often implies a constant drive to produce, rather than strategic or balanced action.</li> <li><strong>Being Effective</strong><br /> Cheryl reveals that the ultimate goal is effectiveness. When you’re effective, you’re intentional and strategic, achieving results without needing to constantly stay busy or productive. Effective work allows for balance, creating space for rest and other aspects of life, leading to more sustainable success in your career.</li> </ol> <p><br /></p> <p><strong>The Power of Being Effective:</strong><br /> Cheryl encourages listeners to focus on becoming effective rather than just busy or productive. She explains that effectiveness means hitting your goals while allowing space for rest, relationships, and opportunities to show up naturally.</p> <p><br /></p> <p><strong>Join Amplify for More Effective Work Strategies:</strong><br /> For those looking to practice effectiveness in real time, Cheryl invites listeners to check out her Amplify mastermind. This monthly program for career musicians offers live Hot Seat coaching calls, access to productivity resources, and exclusive M.A.D.E. Days—guided, co-working sessions where members try out effective work techniques like turbo blasts and Zamboni sessions. Learn more at <a href="http://www.inthekey.co/amplify" rel="ugc noopener noreferrer" target="_blank">http://www.inthekey.co/amplify</a>.</p> <p><br /></p> <p><strong>Links and Resources:</strong></p> <ul> <li>Join Amplify: http://www.inthekey.co/amplify</li> </ul> <p><strong>Follow Cheryl on IG:</strong></p> <ul> <li>Instagram: <a href="http://www" rel="ugc noopener noreferrer" target="_blank">http://www</a>.instagram.com/musiccareercoach</li> </ul>

4ca628a8-bd9a-4f65-be3d-9b746d15a681

Cheryl B. Engelhardt

Mon, 11 Nov 2024 15:45:00 GMT

<p>In this episode, Cheryl dives into the three different types of productivity, breaking down the benefits and limitations of each, and revealing which one truly makes the biggest difference in a music career.</p> <p><br /></p> <p><strong>Key Highlights:</strong></p> <ul> <li><strong>Rethinking Hustle Culture:</strong><br /> Cheryl kicks off the episode by challenging the “hustle culture” mentality, which often fuels a scarcity mindset—the belief that if you don’t act immediately, someone else will, or that opportunities won’t come around again. She explains how this mindset can create a constant sense of urgency, stemming from a lack of trust in one’s own abilities.</li> <li><strong>Recognizing Scarcity Mindset as Urgency:</strong><br /> Cheryl emphasizes the importance of recognizing scarcity thinking when it shows up as urgency, reminding listeners that skills and opportunities are abundant when approached from a grounded, confident place.</li> </ul> <p><br /></p> <p><strong>The 3 Types of Productivity:</strong></p> <ol> <li><strong>Busy Work</strong><br /> Cheryl describes busy work as tasks that look productive but don’t actually move the needle. She shares a personal example from her early career of spending hours putting up posters before shows, an effort that resulted in minimal audience turnout. Busy work may feel satisfying but often lacks tangible results.</li> <li><strong>Being Productive</strong><br /> Moving up a level, Cheryl talks about productive work—tasks that do create results but often come with the expectation of always “doing” something. Productivity can leave little room for rest, as it often implies a constant drive to produce, rather than strategic or balanced action.</li> <li><strong>Being Effective</strong><br /> Cheryl reveals that the ultimate goal is effectiveness. When you’re effective, you’re intentional and strategic, achieving results without needing to constantly stay busy or productive. Effective work allows for balance, creating space for rest and other aspects of life, leading to more sustainable success in your career.</li> </ol> <p><br /></p> <p><strong>The Power of Being Effective:</strong><br /> Cheryl encourages listeners to focus on becoming effective rather than just busy or productive. She explains that effectiveness means hitting your goals while allowing space for rest, relationships, and opportunities to show up naturally.</p> <p><br /></p> <p><strong>Join Amplify for More Effective Work Strategies:</strong><br /> For those looking to practice effectiveness in real time, Cheryl invites listeners to check out her Amplify mastermind. This monthly program for career musicians offers live Hot Seat coaching calls, access to productivity resources, and exclusive M.A.D.E. Days—guided, co-working sessions where members try out effective work techniques like turbo blasts and Zamboni sessions. Learn more at <a href="http://www.inthekey.co/amplify" rel="ugc noopener noreferrer" target="_blank">http://www.inthekey.co/amplify</a>.</p> <p><br /></p> <p><strong>Links and Resources:</strong></p> <ul> <li>Join Amplify: http://www.inthekey.co/amplify</li> </ul> <p><strong>Follow Cheryl on IG:</strong></p> <ul> <li>Instagram: <a href="http://www" rel="ugc noopener noreferrer" target="_blank">http://www</a>.instagram.com/musiccareercoach</li> </ul>

false

00:06:09

6

13

full

612: Sneak Peek into Cheryl's Income Streams

<p>In this episode, Cheryl Engelhardt shares her personal revenue generation strategy as a successful independent musician. She provides a transparent look into the various income streams that sustain her music career, acknowledging that the options available may differ based on genre and individual circumstances. This episode is packed with real-world insights into income diversification and highlights the importance of financial resilience in the unpredictable music industry.</p> <p><br /></p> <p><strong>Key Takeaways:</strong></p> <p><br /></p> <ol> <li><strong>Licensing Music for TV, Film, and Commercials:</strong><br /> Cheryl explains how she licenses her music for various media, with commercials being her top revenue source. Starting her career in the commercial world helped her establish valuable connections, leading to a significant $15,000 paycheck from a single ad.</li> <li><strong>Sales and Streaming:</strong><br /> Cheryl highlights the importance of both physical and digital music sales, especially for New Age music fans. With over 3 million streams on her latest work, she leverages platforms like iTunes, Bandcamp, and Amazon to boost fan engagement and chart positions.</li> <li><strong>Live Performances and Merch Sales:</strong><br /> Engaging live shows have also been a lucrative avenue, with memorable gigs netting up to $10,000. Cheryl emphasizes the value of selling merchandise and CDs directly to fans during these performances.</li> <li><strong>Custom Music and Freelance Composing:</strong><br /> From podcasts to commercials, Cheryl has provided custom compositions for various projects. As a freelance commercial composer, she collaborates with jingle houses and ad agencies, navigating the bidding process to secure lucrative gigs.</li> <li><strong>Session Work and Vocal Performance:</strong><br /> With SAG-AFTRA membership, Cheryl supplements her income through unionized session fees, voiceovers, and recording services, even lending her voice for narration on platforms like Audible.</li> <li><strong>Teaching and Coaching:</strong><br /> Cheryl’s decade-long experience teaching piano and vocals provided consistent income while allowing her to grow as a musician. Her expertise in coaching musicians now supports her broader goal of helping artists thrive financially.</li> <li><strong>Income Diversification and Financial Security:</strong><br /> Cheryl underscores the importance of having multiple income streams to weather industry shifts. Her experience with her Amplify mastermind group during the pandemic demonstrated the power of income diversity, enabling her and her clients to thrive when touring ceased.</li> </ol> <p><br /></p> <p><strong>Quotes:</strong></p> <ul> <li><em>"It’s okay to advocate for yourself and ask for more."</em></li> <li><em>"Diversity in your income sources is key, but also setting up systems for each one is paramount."</em></li> </ul> <p><br /></p> <p><strong>Resources Mentioned:</strong></p> <ul> <li><em>Join Amplify today to get ahead of the curve: http://www.inthekey.co/amplify</em></li> <li><em>Listen to Cheryl’s episode on the Musician Success Cycle for more insights on setting clear career goals.</em><br /></li> </ul> <p><strong>Join the Conversation:</strong><br /> Have questions about income diversification for musicians? Share your thoughts with Cheryl on social media (http://www.instagram.com/musiccareercoach) or explore her coaching programs (http://www.inthekey.co/coach) to optimize your revenue streams!</p>

88797918-79b0-4a50-a677-d3ccb645cacc

Cheryl B. Engelhardt

Mon, 04 Nov 2024 15:26:00 GMT

<p>In this episode, Cheryl Engelhardt shares her personal revenue generation strategy as a successful independent musician. She provides a transparent look into the various income streams that sustain her music career, acknowledging that the options available may differ based on genre and individual circumstances. This episode is packed with real-world insights into income diversification and highlights the importance of financial resilience in the unpredictable music industry.</p> <p><br /></p> <p><strong>Key Takeaways:</strong></p> <p><br /></p> <ol> <li><strong>Licensing Music for TV, Film, and Commercials:</strong><br /> Cheryl explains how she licenses her music for various media, with commercials being her top revenue source. Starting her career in the commercial world helped her establish valuable connections, leading to a significant $15,000 paycheck from a single ad.</li> <li><strong>Sales and Streaming:</strong><br /> Cheryl highlights the importance of both physical and digital music sales, especially for New Age music fans. With over 3 million streams on her latest work, she leverages platforms like iTunes, Bandcamp, and Amazon to boost fan engagement and chart positions.</li> <li><strong>Live Performances and Merch Sales:</strong><br /> Engaging live shows have also been a lucrative avenue, with memorable gigs netting up to $10,000. Cheryl emphasizes the value of selling merchandise and CDs directly to fans during these performances.</li> <li><strong>Custom Music and Freelance Composing:</strong><br /> From podcasts to commercials, Cheryl has provided custom compositions for various projects. As a freelance commercial composer, she collaborates with jingle houses and ad agencies, navigating the bidding process to secure lucrative gigs.</li> <li><strong>Session Work and Vocal Performance:</strong><br /> With SAG-AFTRA membership, Cheryl supplements her income through unionized session fees, voiceovers, and recording services, even lending her voice for narration on platforms like Audible.</li> <li><strong>Teaching and Coaching:</strong><br /> Cheryl’s decade-long experience teaching piano and vocals provided consistent income while allowing her to grow as a musician. Her expertise in coaching musicians now supports her broader goal of helping artists thrive financially.</li> <li><strong>Income Diversification and Financial Security:</strong><br /> Cheryl underscores the importance of having multiple income streams to weather industry shifts. Her experience with her Amplify mastermind group during the pandemic demonstrated the power of income diversity, enabling her and her clients to thrive when touring ceased.</li> </ol> <p><br /></p> <p><strong>Quotes:</strong></p> <ul> <li><em>"It’s okay to advocate for yourself and ask for more."</em></li> <li><em>"Diversity in your income sources is key, but also setting up systems for each one is paramount."</em></li> </ul> <p><br /></p> <p><strong>Resources Mentioned:</strong></p> <ul> <li><em>Join Amplify today to get ahead of the curve: http://www.inthekey.co/amplify</em></li> <li><em>Listen to Cheryl’s episode on the Musician Success Cycle for more insights on setting clear career goals.</em><br /></li> </ul> <p><strong>Join the Conversation:</strong><br /> Have questions about income diversification for musicians? Share your thoughts with Cheryl on social media (http://www.instagram.com/musiccareercoach) or explore her coaching programs (http://www.inthekey.co/coach) to optimize your revenue streams!</p>

false

00:13:39

6

37

full

611: New Project, New Artist Profile? (Truth About Branding)

<p><strong>New project new artist name? (Deep branding for musicians)</strong></p> <p><br /></p> <p><strong>Episode Summary:</strong><br /> In this episode, Cheryl dives into the often confusing world of branding for musicians. She explores how to align your brand with your true values, how to identify and connect with your ideal fan, and how to manage multiple music projects under a single, cohesive brand. Cheryl shares personal experiences and tips on how to avoid the common pitfalls of rebranding with every new project. Learn how to stay consistent with your identity while also allowing room for artistic growth and change.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li><strong>Your Brand and Commitment Statement:</strong></li> <ul> <li>Your brand should align with your core values and artistic mission. Always refer back to your commitment statement (as discussed in a previous episode).</li> </ul> <li><strong>Identify Your Ideal Fan:</strong></li> <ul> <li>Narrow down your target audience. Focus on the specific traits of your super fan to guide your branding decisions. Remember, it’s better to focus on a niche group than trying to appeal to everyone.</li> </ul> <li><strong>Branding as the Overlap:</strong></li> <ul> <li>Branding happens at the intersection of your values and your fans’ values. Your fan base doesn't have to be a mirror of yourself, but there should be enough alignment to resonate.</li> </ul> <li><strong>Managing Multiple Projects:</strong></li> <ul> <li>Don't feel the need to rebrand for every new project or musical pivot. Fans follow <em>you</em> as an artist, not just one genre. Keep the connection to your core identity even if your music evolves.</li> </ul> <li><strong>Consistency in Design:</strong></li> <ul> <li>While it’s natural for album artwork and visuals to evolve, maintain some key consistent elements (e.g., color schemes, fonts) to build familiarity with your audience.</li> </ul> <li><strong>Aligning Your Brand with Your Music’s Mood:</strong></li> <ul> <li>Make sure your visuals match your music’s style. Cheryl shares an example of helping an artist align their website design with the darker tone of their music, creating a more cohesive experience for fans.</li> </ul> </ul> <p><strong>Pro Tip:</strong></p> <ul> <li>Curate a brand that feels authentic to both you and your ideal fan. Avoid unnecessary stress by managing multiple personas or accounts. Longevity in your career adds authority to your brand over time.</li> </ul> <p><strong>Download:</strong><br /> For more branding tips, get access to Cheryl's <strong>Free App RELEASIFY: </strong><a href="http://www.inthekey.co/app" target="_blank" rel="ugc noopener noreferrer"><strong>http://www.inthekey.co/app</strong></a>, where she shares exclusive tips, templates, and more!</p> <p>Please like, download and share this podcast to keep it going! <a href="http://www.inthekey.co/podcast" target="_blank" rel="ugc noopener noreferrer">http://www.inthekey.co/podcast</a></p>

2f044aa8-fbe6-4474-929b-d72773c6b63b

Cheryl B. Engelhardt

Mon, 28 Oct 2024 08:19:00 GMT

<p><strong>New project new artist name? (Deep branding for musicians)</strong></p> <p><br /></p> <p><strong>Episode Summary:</strong><br /> In this episode, Cheryl dives into the often confusing world of branding for musicians. She explores how to align your brand with your true values, how to identify and connect with your ideal fan, and how to manage multiple music projects under a single, cohesive brand. Cheryl shares personal experiences and tips on how to avoid the common pitfalls of rebranding with every new project. Learn how to stay consistent with your identity while also allowing room for artistic growth and change.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li><strong>Your Brand and Commitment Statement:</strong></li> <ul> <li>Your brand should align with your core values and artistic mission. Always refer back to your commitment statement (as discussed in a previous episode).</li> </ul> <li><strong>Identify Your Ideal Fan:</strong></li> <ul> <li>Narrow down your target audience. Focus on the specific traits of your super fan to guide your branding decisions. Remember, it’s better to focus on a niche group than trying to appeal to everyone.</li> </ul> <li><strong>Branding as the Overlap:</strong></li> <ul> <li>Branding happens at the intersection of your values and your fans’ values. Your fan base doesn't have to be a mirror of yourself, but there should be enough alignment to resonate.</li> </ul> <li><strong>Managing Multiple Projects:</strong></li> <ul> <li>Don't feel the need to rebrand for every new project or musical pivot. Fans follow <em>you</em> as an artist, not just one genre. Keep the connection to your core identity even if your music evolves.</li> </ul> <li><strong>Consistency in Design:</strong></li> <ul> <li>While it’s natural for album artwork and visuals to evolve, maintain some key consistent elements (e.g., color schemes, fonts) to build familiarity with your audience.</li> </ul> <li><strong>Aligning Your Brand with Your Music’s Mood:</strong></li> <ul> <li>Make sure your visuals match your music’s style. Cheryl shares an example of helping an artist align their website design with the darker tone of their music, creating a more cohesive experience for fans.</li> </ul> </ul> <p><strong>Pro Tip:</strong></p> <ul> <li>Curate a brand that feels authentic to both you and your ideal fan. Avoid unnecessary stress by managing multiple personas or accounts. Longevity in your career adds authority to your brand over time.</li> </ul> <p><strong>Download:</strong><br /> For more branding tips, get access to Cheryl's <strong>Free App RELEASIFY: </strong><a href="http://www.inthekey.co/app" target="_blank" rel="ugc noopener noreferrer"><strong>http://www.inthekey.co/app</strong></a>, where she shares exclusive tips, templates, and more!</p> <p>Please like, download and share this podcast to keep it going! <a href="http://www.inthekey.co/podcast" target="_blank" rel="ugc noopener noreferrer">http://www.inthekey.co/podcast</a></p>

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00:08:42

6

11

full

610: The Power of House Concerts

<p><strong>Episode Summary:</strong> In this episode, Cheryl B. Engelhardt dives into one of the key secrets to her successful touring career—house concerts! Discover how Cheryl managed to never lose money on tour by booking intimate performances in fans’ homes, even on her "off" days. Whether you're a touring musician or someone looking for a unique way to engage with your fanbase, house concerts can be a lucrative and powerful way to grow your superfans while adding flexibility to your tour schedule. Cheryl shares her best tips for booking, structuring, and maximizing these personal events.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li><strong>House Concerts as a Game-Changer:</strong> Cheryl shares how booking house concerts between regular venue gigs helped her grow her fanbase and never lose money on tour.</li> <li><strong>Personal Connections with Fans:</strong> Performing in a fan’s living room allows for deeper connections, turning attendees into superfans.</li> <li><strong>Seasonal Opportunities:</strong> House concerts aren’t limited to tours. Cheryl highlights how these events work well during holidays and between album releases.</li> <li><strong>Flexible Formats:</strong> Whether it's scaling down your rock band to an acoustic set or performing solo, house concerts offer adaptability to fit any setting.</li> <li><strong>Booking Tips:</strong> Use your email list or do a Google search to find local house concert communities. Cheryl walks through how to approach fans about hosting a concert.</li> <li><strong>Monetization Strategies:</strong> Whether it’s securing a guaranteed fee, passing around a tip jar, or selling merch at marked-up prices, Cheryl shares various ways to ensure you walk away financially secure.</li> <li><strong>The Power of Partnership:</strong> Cheryl emphasizes the importance of a win-win mindset when working with hosts and the professional steps she takes to ensure everything runs smoothly.</li> <li><strong>Making it Easy for the Host:</strong> From providing an introduction script to reminding the audience about merch and tips, Cheryl’s approach is all about easing the pressure on the host while maximizing the event's impact.</li> <li><strong>Creating Future Opportunities:</strong> Cheryl shares her technique of planting the seed for future bookings before the concert even ends, ensuring that every house concert can lead to the next one.</li> </ul> <p><strong>Resources Mentioned:</strong></p> <ul> <li><strong>Email Template Bundle:</strong> Want to invite your fans to host a house concert? Cheryl has an email template ready for you! Download it with an exclusive discount in her incredible app RELEASIFY: http://ww<a href="http://www.inthekey.co/app" target="_blank" rel="ugc noopener noreferrer">w.inthekey.co/app</a>.</li> <li>Make sure to like and subscribe and share! <a href="http://www.inthekey.co/podcast" target="_blank" rel="ugc noopener noreferrer">http://www.inthekey.co/podcast</a></li> </ul>

9ea3191a-ec34-4c34-84f7-0072df9a967c

Cheryl B. Engelhardt

Mon, 21 Oct 2024 05:30:00 GMT

<p><strong>Episode Summary:</strong> In this episode, Cheryl B. Engelhardt dives into one of the key secrets to her successful touring career—house concerts! Discover how Cheryl managed to never lose money on tour by booking intimate performances in fans’ homes, even on her "off" days. Whether you're a touring musician or someone looking for a unique way to engage with your fanbase, house concerts can be a lucrative and powerful way to grow your superfans while adding flexibility to your tour schedule. Cheryl shares her best tips for booking, structuring, and maximizing these personal events.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li><strong>House Concerts as a Game-Changer:</strong> Cheryl shares how booking house concerts between regular venue gigs helped her grow her fanbase and never lose money on tour.</li> <li><strong>Personal Connections with Fans:</strong> Performing in a fan’s living room allows for deeper connections, turning attendees into superfans.</li> <li><strong>Seasonal Opportunities:</strong> House concerts aren’t limited to tours. Cheryl highlights how these events work well during holidays and between album releases.</li> <li><strong>Flexible Formats:</strong> Whether it's scaling down your rock band to an acoustic set or performing solo, house concerts offer adaptability to fit any setting.</li> <li><strong>Booking Tips:</strong> Use your email list or do a Google search to find local house concert communities. Cheryl walks through how to approach fans about hosting a concert.</li> <li><strong>Monetization Strategies:</strong> Whether it’s securing a guaranteed fee, passing around a tip jar, or selling merch at marked-up prices, Cheryl shares various ways to ensure you walk away financially secure.</li> <li><strong>The Power of Partnership:</strong> Cheryl emphasizes the importance of a win-win mindset when working with hosts and the professional steps she takes to ensure everything runs smoothly.</li> <li><strong>Making it Easy for the Host:</strong> From providing an introduction script to reminding the audience about merch and tips, Cheryl’s approach is all about easing the pressure on the host while maximizing the event's impact.</li> <li><strong>Creating Future Opportunities:</strong> Cheryl shares her technique of planting the seed for future bookings before the concert even ends, ensuring that every house concert can lead to the next one.</li> </ul> <p><strong>Resources Mentioned:</strong></p> <ul> <li><strong>Email Template Bundle:</strong> Want to invite your fans to host a house concert? Cheryl has an email template ready for you! Download it with an exclusive discount in her incredible app RELEASIFY: http://ww<a href="http://www.inthekey.co/app" target="_blank" rel="ugc noopener noreferrer">w.inthekey.co/app</a>.</li> <li>Make sure to like and subscribe and share! <a href="http://www.inthekey.co/podcast" target="_blank" rel="ugc noopener noreferrer">http://www.inthekey.co/podcast</a></li> </ul>

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00:06:59

6

10

full

609: The Truth About How Musicians Self-Sabotoge

<p><strong>Uncovering Self-Sabotage: How to Expand Your Life and Stop Getting in Your Own Way</strong></p> <p>In this episode, we’re diving into a deeply personal topic that affects many musicians: self-sabotage. We'll explore how to overcome the mental and emotional barriers that keep you from growing your music career and achieving your fullest potential.</p> <p><strong>Key Topics Covered:</strong></p> <ul> <li><p><strong>Thermometers as an Analogy for Comfort Zones</strong><br />We often adjust our internal "thermometers" to maintain what's familiar, even if it's not comfortable. This analogy illustrates how what we've normalized in the past may still dictate our present lives and music careers.</p> </li> <li><p><strong>The Comfort Zone Explained</strong><br />Familiarity is mistaken for safety, which is why we stay in comfort zones—whether it’s financial struggles or performance anxiety. Even if it’s detrimental, our brains cling to what’s worked in the past for survival.</p> </li> <li><p><strong>Examples of Self-Sabotage</strong><br />Many musicians sabotage their success due to normalized beliefs like the “starving artist” mentality. When new opportunities arise that push us beyond that comfort zone, we may subconsciously pull back to what’s familiar, even if it's harmful.</p> </li> <li><p><strong>Rewiring Your Brain for Success</strong><br />The key to expanding your life is to step out of your comfort zone in small, manageable ways and gradually increase that range. Whether it’s overcoming stage fright or growing your fan base, tiny steps make the change sustainable.</p> </li> <li><p><strong>Practical Tips to Stretch Your Comfort Zone</strong><br />Start small—like performing a single song on Instagram Live or at an open mic. These gradual steps help expand your comfort zone without overwhelming your nervous system.</p> </li> <li><p><strong>Breathwork for Nervous System Regulation</strong><br />Learning to breathe through your nose helps signal to your brain that you're safe, reducing anxiety. This technique can be especially helpful before performances or during moments of fear.</p> </li> <li><p><strong>Understanding Trauma and Its Impact on Your Career</strong><br />Whether you’ve experienced “capital T” trauma (major events) or “lowercase t” trauma (chronic issues like emotional neglect), these past experiences can impact your ability to thrive in your music career today. Healing these wounds helps break the cycle of self-sabotage.</p> </li> <li><p><strong>How Coaching Can Help</strong><br />As a certified trauma-informed coach, I help musicians identify and break through their self-sabotage patterns. If you're ready to heal past traumas and expand your life, <a href="http://www.inthekey.co/coach" target="_blank" rel="ugc noopener noreferrer">let's work together</a>.</p> </li> </ul> <p><strong>Resources Mentioned:</strong></p> <ul> <li><a href="http://www.inthekey.co/retreat" target="_blank" rel="ugc noopener noreferrer">AmpliMansion Retreat</a> – Experience luxury and breakthroughs at this exclusive retreat designed to help you expand your comfort zone and normalize success.</li> <li><a href="http://www.inthekey.co/coach" target="_blank" rel="ugc noopener noreferrer">Coaching with Cheryl</a> – Learn more about one-on-one coaching and how I can help you take your music career to the next level.</li> </ul> <p>If you're ready to break through your comfort zone, expand your life, and stop self-sabotaging your music career, this episode is for you.</p>

0e043bd2-05da-4a50-94a3-24db73fbae6a

Cheryl B. Engelhardt

Mon, 14 Oct 2024 10:49:00 GMT

<p><strong>Uncovering Self-Sabotage: How to Expand Your Life and Stop Getting in Your Own Way</strong></p> <p>In this episode, we’re diving into a deeply personal topic that affects many musicians: self-sabotage. We'll explore how to overcome the mental and emotional barriers that keep you from growing your music career and achieving your fullest potential.</p> <p><strong>Key Topics Covered:</strong></p> <ul> <li><p><strong>Thermometers as an Analogy for Comfort Zones</strong><br />We often adjust our internal "thermometers" to maintain what's familiar, even if it's not comfortable. This analogy illustrates how what we've normalized in the past may still dictate our present lives and music careers.</p> </li> <li><p><strong>The Comfort Zone Explained</strong><br />Familiarity is mistaken for safety, which is why we stay in comfort zones—whether it’s financial struggles or performance anxiety. Even if it’s detrimental, our brains cling to what’s worked in the past for survival.</p> </li> <li><p><strong>Examples of Self-Sabotage</strong><br />Many musicians sabotage their success due to normalized beliefs like the “starving artist” mentality. When new opportunities arise that push us beyond that comfort zone, we may subconsciously pull back to what’s familiar, even if it's harmful.</p> </li> <li><p><strong>Rewiring Your Brain for Success</strong><br />The key to expanding your life is to step out of your comfort zone in small, manageable ways and gradually increase that range. Whether it’s overcoming stage fright or growing your fan base, tiny steps make the change sustainable.</p> </li> <li><p><strong>Practical Tips to Stretch Your Comfort Zone</strong><br />Start small—like performing a single song on Instagram Live or at an open mic. These gradual steps help expand your comfort zone without overwhelming your nervous system.</p> </li> <li><p><strong>Breathwork for Nervous System Regulation</strong><br />Learning to breathe through your nose helps signal to your brain that you're safe, reducing anxiety. This technique can be especially helpful before performances or during moments of fear.</p> </li> <li><p><strong>Understanding Trauma and Its Impact on Your Career</strong><br />Whether you’ve experienced “capital T” trauma (major events) or “lowercase t” trauma (chronic issues like emotional neglect), these past experiences can impact your ability to thrive in your music career today. Healing these wounds helps break the cycle of self-sabotage.</p> </li> <li><p><strong>How Coaching Can Help</strong><br />As a certified trauma-informed coach, I help musicians identify and break through their self-sabotage patterns. If you're ready to heal past traumas and expand your life, <a href="http://www.inthekey.co/coach" target="_blank" rel="ugc noopener noreferrer">let's work together</a>.</p> </li> </ul> <p><strong>Resources Mentioned:</strong></p> <ul> <li><a href="http://www.inthekey.co/retreat" target="_blank" rel="ugc noopener noreferrer">AmpliMansion Retreat</a> – Experience luxury and breakthroughs at this exclusive retreat designed to help you expand your comfort zone and normalize success.</li> <li><a href="http://www.inthekey.co/coach" target="_blank" rel="ugc noopener noreferrer">Coaching with Cheryl</a> – Learn more about one-on-one coaching and how I can help you take your music career to the next level.</li> </ul> <p>If you're ready to break through your comfort zone, expand your life, and stop self-sabotaging your music career, this episode is for you.</p>

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00:11:16

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608: Turn Social Followers to Email Fans

<p><strong>Summary:</strong> In this episode of <em>Music Business Breakthrough</em>, we dive into the essential strategies for growing your fan base by integrating social media with your email list. Cheryl breaks down why email is still the most effective tool for connecting with fans and driving action, whether it’s purchasing tickets, buying merch, or streaming your songs. Discover actionable tips on how to convert social media followers into email subscribers and build a more personal connection with your audience.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li><strong>Why Email Over Social Media:</strong> While social media is a “one-to-many” platform, email feels more personal, leading to higher engagement and action. Email remains the most effective way to request support, whether that's for sales, ticket purchases, or streams.</li> <li><strong>Clarity in Your Requests:</strong> On social media, focus on one clear, singular request to drive followers to your email list, rather than overwhelming them with multiple calls to action.</li> <li><strong>Creating an Exclusive Landing Page:</strong> Make it easy for people to sign up by creating a dedicated landing page with minimal fields (just name and email). Avoid using your homepage with cluttered forms.</li> <li><strong>Keep Your Email List Engaged:</strong> Always let your email list know about important news first—before posting on social media. This builds trust and loyalty.</li> <li><strong>Encourage Sharing:</strong> Write pre-made text for your fans to share your sign-up page, making it easy for them to spread the word about your music.</li> </ul> <p><strong>Tools and Resources Mentioned:</strong></p> <ul> <li><a href="http://www.inthekey.co/kajabi" target="_blank" rel="ugc noopener noreferrer">Kajabi</a>: Cheryl’s recommended platform for hosting websites, mailing lists, podcasts, and digital products. Sign up for a free trial and see if it’s the right fit for your business.</li> <li><a href="http://www.inthekey.co/app" target="_blank" rel="ugc noopener noreferrer">Releasify</a>: Cheryl’s app offers tons of email templates, including welcome series templates, fan templates, and release templates to help you get started with email marketing. Download it today!</li> </ul> <p><strong>Pro Tips:</strong></p> <ol> <li><strong>Personalize Your Email List:</strong> Don’t refer to it as a “newsletter.” Instead, call it your “community” or “insider group” to create a more personal feel.</li> <li><strong>Timing is Key:</strong> Stick to your promise of notifying your email subscribers first, even if it's just an hour earlier than social media.</li> <li><strong>Encourage Sharing:</strong> Provide easy-to-copy text and links for your fans to share your music, helping you grow your fan base organically.</li> </ol> <p><strong>Action Steps:</strong></p> <ul> <li>Create a strategy around growing your email list, starting with building a dedicated landing page.</li> <li>Use social media to funnel followers into your email list by being clear and specific with your calls to action.</li> <li>Keep your email list engaged by delivering exclusive content and staying consistent with updates.</li> </ul> <p><strong>Links:</strong></p> <ul> <li><a href="http://www.inthekey.co/kajabi" target="_blank" rel="ugc noopener noreferrer">Try Kajabi</a></li> <li><a href="http://www.inthekey.co/app" target="_blank" rel="ugc noopener noreferrer">Download The Releasify App</a></li> </ul>

d3c761b9-44c4-41a7-a5e3-233cad75d8c0

Cheryl B. Engelhardt

Mon, 07 Oct 2024 11:38:00 GMT

<p><strong>Summary:</strong> In this episode of <em>Music Business Breakthrough</em>, we dive into the essential strategies for growing your fan base by integrating social media with your email list. Cheryl breaks down why email is still the most effective tool for connecting with fans and driving action, whether it’s purchasing tickets, buying merch, or streaming your songs. Discover actionable tips on how to convert social media followers into email subscribers and build a more personal connection with your audience.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li><strong>Why Email Over Social Media:</strong> While social media is a “one-to-many” platform, email feels more personal, leading to higher engagement and action. Email remains the most effective way to request support, whether that's for sales, ticket purchases, or streams.</li> <li><strong>Clarity in Your Requests:</strong> On social media, focus on one clear, singular request to drive followers to your email list, rather than overwhelming them with multiple calls to action.</li> <li><strong>Creating an Exclusive Landing Page:</strong> Make it easy for people to sign up by creating a dedicated landing page with minimal fields (just name and email). Avoid using your homepage with cluttered forms.</li> <li><strong>Keep Your Email List Engaged:</strong> Always let your email list know about important news first—before posting on social media. This builds trust and loyalty.</li> <li><strong>Encourage Sharing:</strong> Write pre-made text for your fans to share your sign-up page, making it easy for them to spread the word about your music.</li> </ul> <p><strong>Tools and Resources Mentioned:</strong></p> <ul> <li><a href="http://www.inthekey.co/kajabi" target="_blank" rel="ugc noopener noreferrer">Kajabi</a>: Cheryl’s recommended platform for hosting websites, mailing lists, podcasts, and digital products. Sign up for a free trial and see if it’s the right fit for your business.</li> <li><a href="http://www.inthekey.co/app" target="_blank" rel="ugc noopener noreferrer">Releasify</a>: Cheryl’s app offers tons of email templates, including welcome series templates, fan templates, and release templates to help you get started with email marketing. Download it today!</li> </ul> <p><strong>Pro Tips:</strong></p> <ol> <li><strong>Personalize Your Email List:</strong> Don’t refer to it as a “newsletter.” Instead, call it your “community” or “insider group” to create a more personal feel.</li> <li><strong>Timing is Key:</strong> Stick to your promise of notifying your email subscribers first, even if it's just an hour earlier than social media.</li> <li><strong>Encourage Sharing:</strong> Provide easy-to-copy text and links for your fans to share your music, helping you grow your fan base organically.</li> </ol> <p><strong>Action Steps:</strong></p> <ul> <li>Create a strategy around growing your email list, starting with building a dedicated landing page.</li> <li>Use social media to funnel followers into your email list by being clear and specific with your calls to action.</li> <li>Keep your email list engaged by delivering exclusive content and staying consistent with updates.</li> </ul> <p><strong>Links:</strong></p> <ul> <li><a href="http://www.inthekey.co/kajabi" target="_blank" rel="ugc noopener noreferrer">Try Kajabi</a></li> <li><a href="http://www.inthekey.co/app" target="_blank" rel="ugc noopener noreferrer">Download The Releasify App</a></li> </ul>

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00:07:50

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607: Overcoming Stage Fright: Healing Performance Anxiety from the Inside Out

<p>In this episode, we dive into the complex yet familiar feelings of stage fright, performance jitters, and anxiety that many musicians face. Whether it&#39;s stepping onto a stage, presenting to a live audience, or even sending an important email to your fans, these emotions often stem from something deeper—fear of being seen. Cheryl breaks down the origins of this fear and provides actionable steps to heal it.</p> <p><strong>What Is Covered:</strong></p> <ul> <li>The root of performance anxiety: Fear of being seen.</li> <li>How early childhood experiences can manifest as stage fright.</li> <li>Rewiring your nervous system to feel safe in the spotlight.</li> <li>A step-by-step guide to having a conversation with your younger self.</li> <li>How addressing past experiences can reduce anxiety, panic attacks, and other somatic symptoms.</li> <li>The path to healing and unlocking your full performance potential.</li> </ul> <p><strong>Key Takeaways:</strong></p> <p>The fear of being seen often stems from childhood experiences where we were seen but it didn’t go well.</p> <p>Performance jitters are your body’s way of saying it doesn’t feel safe, but you can rewire your nervous system to change this.</p> <p>Healing your relationship with your younger self can help you let go of the fear and expand your ability to perform confidently.</p> <p>Practice connecting with your younger self and asking what they needed back then, offering reassurance from your present self.</p> <p>Rewiring takes time, so be gentle with yourself and engage in this practice regularly before performances.</p> <p><strong>Resources Mentioned:</strong></p> <p>Cheryl’s one-on-one coaching: <a href="http://www.inthekey.co/coach" target="_blank" rel="noopener noreferer">http://www.inthekey.co/coach</a></p> <p>Download the FREE Releasify app for more resources: <a href="http://www.inthekey.co/app" target="_blank" rel="noopener noreferer">http://www.inthekey.co/app</a></p>

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Cheryl B. Engelhardt

Mon, 30 Sep 2024 11:01:00 GMT

<p>In this episode, we dive into the complex yet familiar feelings of stage fright, performance jitters, and anxiety that many musicians face. Whether it&#39;s stepping onto a stage, presenting to a live audience, or even sending an important email to your fans, these emotions often stem from something deeper—fear of being seen. Cheryl breaks down the origins of this fear and provides actionable steps to heal it.</p> <p><strong>What Is Covered:</strong></p> <ul> <li>The root of performance anxiety: Fear of being seen.</li> <li>How early childhood experiences can manifest as stage fright.</li> <li>Rewiring your nervous system to feel safe in the spotlight.</li> <li>A step-by-step guide to having a conversation with your younger self.</li> <li>How addressing past experiences can reduce anxiety, panic attacks, and other somatic symptoms.</li> <li>The path to healing and unlocking your full performance potential.</li> </ul> <p><strong>Key Takeaways:</strong></p> <p>The fear of being seen often stems from childhood experiences where we were seen but it didn’t go well.</p> <p>Performance jitters are your body’s way of saying it doesn’t feel safe, but you can rewire your nervous system to change this.</p> <p>Healing your relationship with your younger self can help you let go of the fear and expand your ability to perform confidently.</p> <p>Practice connecting with your younger self and asking what they needed back then, offering reassurance from your present self.</p> <p>Rewiring takes time, so be gentle with yourself and engage in this practice regularly before performances.</p> <p><strong>Resources Mentioned:</strong></p> <p>Cheryl’s one-on-one coaching: <a href="http://www.inthekey.co/coach" target="_blank" rel="noopener noreferer">http://www.inthekey.co/coach</a></p> <p>Download the FREE Releasify app for more resources: <a href="http://www.inthekey.co/app" target="_blank" rel="noopener noreferer">http://www.inthekey.co/app</a></p>

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00:09:09

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606: The Art of Pitching: Before, During, & After

<p>In this episode, we break down the key elements of a successful pitch, whether you&#39;re emailing a music supervisor, venue, or potential collaborator. Pitching can be daunting, but with a clear strategy, it becomes much simpler. We dive into the before, during, and after phases of pitching and offer practical tips to help you craft concise, effective pitches that get results.</p> <p><br></p> <p>Key Topics:</p> <p>• Before You Pitch: Set a clear intention for each specific interaction.</p> <p>• Crafting Your Pitch: </p> <ol> <li>Keep it brief and solve a problem for the recipient.</li> <li>Focus on being concise.</li> <li>Build relevance by mentioning how you found them.</li> <li>Position your offer as a solution to their challenges.</li> <li>Include only one link in your email signature (preferably to your website).</li> </ol> <p>• The Yes/No Request: The most crucial part of the pitch.</p> <ol> <li>Ask a specific, easy-to-answer question.</li> <li>Provide multiple scheduling options if booking a meeting or event.</li> </ol> <p>• Subject Lines: Write them last and keep them short, clear, and curiosity-driven.</p> <p>• Follow-up Strategy: 70% of your successes will come from second or third follow-ups.</p> <ol> <li>Wait a week before following up.</li> <li>Copy and paste the original email instead of forwarding.</li> <li>After three follow-ups, ask for permission to continue reaching out.</li> </ol> <p>Key Takeaways:</p> <ul> <li>Being specific, professional, and polite increases your chances of success.</li> <li>Follow-up is critical — don&#39;t be discouraged by no response after the first email.</li> <li>A no is better than no response — it gives you data to act on.</li> </ul> <p>Resources:</p> <p>Perfect Pitch Course: Learn how to craft the perfect pitch in detail with Cheryl’s program. Available at</p> <p> ➡️ <a href="https://www.inthekeyofsuccess.com/perfectpitch" target="_blank" rel="noopener noreferer">http://www.inthekey.co/perfectpitch</a>.</p> <p>Amplify Program: For a deep dive into more music business strategies, join the annual plan at Amplify Pro. </p> <p>➡️ <a href="http://www.inthekey.co/amplify" target="_blank" rel="noopener noreferer">http://www.inthekey.co/amplify</a></p> <p>For more tips on effective pitching and music business strategies, subscribe and check out the other episodes!</p>

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Cheryl B. Engelhardt

Mon, 23 Sep 2024 11:45:00 GMT

<p>In this episode, we break down the key elements of a successful pitch, whether you&#39;re emailing a music supervisor, venue, or potential collaborator. Pitching can be daunting, but with a clear strategy, it becomes much simpler. We dive into the before, during, and after phases of pitching and offer practical tips to help you craft concise, effective pitches that get results.</p> <p><br></p> <p>Key Topics:</p> <p>• Before You Pitch: Set a clear intention for each specific interaction.</p> <p>• Crafting Your Pitch: </p> <ol> <li>Keep it brief and solve a problem for the recipient.</li> <li>Focus on being concise.</li> <li>Build relevance by mentioning how you found them.</li> <li>Position your offer as a solution to their challenges.</li> <li>Include only one link in your email signature (preferably to your website).</li> </ol> <p>• The Yes/No Request: The most crucial part of the pitch.</p> <ol> <li>Ask a specific, easy-to-answer question.</li> <li>Provide multiple scheduling options if booking a meeting or event.</li> </ol> <p>• Subject Lines: Write them last and keep them short, clear, and curiosity-driven.</p> <p>• Follow-up Strategy: 70% of your successes will come from second or third follow-ups.</p> <ol> <li>Wait a week before following up.</li> <li>Copy and paste the original email instead of forwarding.</li> <li>After three follow-ups, ask for permission to continue reaching out.</li> </ol> <p>Key Takeaways:</p> <ul> <li>Being specific, professional, and polite increases your chances of success.</li> <li>Follow-up is critical — don&#39;t be discouraged by no response after the first email.</li> <li>A no is better than no response — it gives you data to act on.</li> </ul> <p>Resources:</p> <p>Perfect Pitch Course: Learn how to craft the perfect pitch in detail with Cheryl’s program. Available at</p> <p> ➡️ <a href="https://www.inthekeyofsuccess.com/perfectpitch" target="_blank" rel="noopener noreferer">http://www.inthekey.co/perfectpitch</a>.</p> <p>Amplify Program: For a deep dive into more music business strategies, join the annual plan at Amplify Pro. </p> <p>➡️ <a href="http://www.inthekey.co/amplify" target="_blank" rel="noopener noreferer">http://www.inthekey.co/amplify</a></p> <p>For more tips on effective pitching and music business strategies, subscribe and check out the other episodes!</p>

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605: Smart Financial Systems for Musicians

<p>In this episode, we dive into practical financial systems for musicians and freelancers, focusing on organization rather than just making money. We cover everything from separating personal and business finances to the benefits of LLCs and how to maximize travel points.</p> <p><strong>Key Topics Covered:</strong></p> <ul> <li><strong>Separate Personal and Business Finances</strong>: Importance of using separate bank accounts and credit cards for personal and business-related expenses.</li> <li><strong>Tax Benefits</strong>: How keeping your finances separate makes it easier to prove you&#39;re running a business, allowing for tax deductions on expenses like gear, coaching, and travel.</li> <li><strong>Financial Structure in Relationships</strong>: Managing personal accounts to avoid financial conflicts, especially when combining finances in partnerships.</li> <li><strong>LLCs Explained</strong>: Why musicians should consider creating an LLC to protect personal assets and the potential tax benefits of doing so.</li> <li><strong>Credit Card Travel Points Hacks</strong>: Strategies to maximize points for travel by using specific cards and transferring points to travel partners for a much higher return on value.</li> </ul> <p><strong>Resources Mentioned:</strong></p> <ul> <li><p><strong>How to maximize travel points</strong>: Learn how to get up to 10-15x points using the right credit cards.<br>👉 <a href="https://www.inthekeyofsuccess.com/cards" target="_blank" rel="noopener noreferer">www.inthekey.co/cards</a></p> </li> <li><p><strong>Amplify Mastermind</strong>: Join the Amplify Mastermind for more insights into running your music business, personal finances, and optimizing your career.<br>👉 <a href="https://www.inthekeyofsuccess.com/amplify2024" target="_blank" rel="noopener noreferer">www.inthekey.co/amplify</a></p> </li> </ul>

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Cheryl B. Engelhardt

Tue, 17 Sep 2024 23:23:00 GMT

<p>In this episode, we dive into practical financial systems for musicians and freelancers, focusing on organization rather than just making money. We cover everything from separating personal and business finances to the benefits of LLCs and how to maximize travel points.</p> <p><strong>Key Topics Covered:</strong></p> <ul> <li><strong>Separate Personal and Business Finances</strong>: Importance of using separate bank accounts and credit cards for personal and business-related expenses.</li> <li><strong>Tax Benefits</strong>: How keeping your finances separate makes it easier to prove you&#39;re running a business, allowing for tax deductions on expenses like gear, coaching, and travel.</li> <li><strong>Financial Structure in Relationships</strong>: Managing personal accounts to avoid financial conflicts, especially when combining finances in partnerships.</li> <li><strong>LLCs Explained</strong>: Why musicians should consider creating an LLC to protect personal assets and the potential tax benefits of doing so.</li> <li><strong>Credit Card Travel Points Hacks</strong>: Strategies to maximize points for travel by using specific cards and transferring points to travel partners for a much higher return on value.</li> </ul> <p><strong>Resources Mentioned:</strong></p> <ul> <li><p><strong>How to maximize travel points</strong>: Learn how to get up to 10-15x points using the right credit cards.<br>👉 <a href="https://www.inthekeyofsuccess.com/cards" target="_blank" rel="noopener noreferer">www.inthekey.co/cards</a></p> </li> <li><p><strong>Amplify Mastermind</strong>: Join the Amplify Mastermind for more insights into running your music business, personal finances, and optimizing your career.<br>👉 <a href="https://www.inthekeyofsuccess.com/amplify2024" target="_blank" rel="noopener noreferer">www.inthekey.co/amplify</a></p> </li> </ul>

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00:09:58

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604: Pro-Level Time Management for Musicians

<p>In this episode, Cheryl B. Engelhardt dives deep into one of her favorite topics: time management for musicians. She shares a game-changing strategy that challenges the traditional use of to-do lists and instead emphasizes the power of a calendar system. Cheryl explains why to-do lists can often become overwhelming and how shifting tasks into a structured calendar can create more time, reduce stress, and ultimately help you become more effective in your music career.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li><strong>Ditch the To-Do List:</strong> Cheryl highlights the limitations of to-do lists, which often become overwhelming and lead to a sense of constant pressure. Instead, she advocates for transferring tasks directly into a calendar, where they can be managed in time and space.</li> <li><strong>Embrace the Calendar System:</strong> By scheduling tasks in a calendar, you can alleviate mental clutter, trust your future self to complete tasks, and create a reliable structure that supports your goals.</li> <li><strong>Flexibility within Structure:</strong> Cheryl discusses the importance of being flexible with your calendar, allowing yourself to move tasks if needed, but with a rule: don’t move a task more than three times. This helps maintain integrity with your past self and keeps you accountable.</li> <li><strong>Prioritize Your Own Goals:</strong> Cheryl encourages musicians, especially those who are prone to people-pleasing, to prioritize their own goals in their calendars. She discusses the common pitfall of only scheduling commitments for others and not leaving room for personal projects.</li> <li><strong>Align with Your Champagne Win:</strong> Focus on doing at least one thing each week that will move your career forward. Cheryl emphasizes the importance of small, consistent actions that lead to progress over time.</li> <li><strong>Overcoming Emotional Blocks:</strong> Cheryl provides tips for overcoming emotional resistance to completing tasks, such as fear or procrastination, by building a strong relationship with your calendar and honoring your commitments.</li> </ul> <p><strong>Actionable Steps:</strong></p> <ol> <li><strong>Try It Out:</strong> For one week, ditch your to-do list and use a calendar system instead. Schedule every task and honor those commitments as they appear in your calendar.</li> <li><strong>Create Boundaries:</strong> Ensure that your calendar reflects your priorities, not just the needs of others. Schedule time for your personal projects and goals.</li> <li><strong>Set Weekly and Daily Goals:</strong> Each week, set one goal that will move your career forward. Break it down into daily actions that you can realistically achieve.</li> <li><strong>Be Gentle with Yourself:</strong> Adjusting to a new system takes time. Be patient and give yourself grace as you transition to this new way of managing your time.</li> </ol> <p><strong>Quote of the Episode:</strong> &quot;The best calendar system is the one that you use. It’s about creating a system inside your calendar that lets you thrive, not just survive.&quot;</p> <p><strong>Resources:</strong></p> <ul> <li>Cheryl&#39;s 1:1 <a href="https://www.inthekeyofsuccess.com/coaching" target="_blank" rel="noopener noreferer">coaching</a> </li> <li>Join Cheryl&#39;s mastermind, <a href="http://sss.inthekey.co/amplify" target="_blank" rel="noopener noreferer">Amplify</a></li> </ul> <p><strong>Connect with Cheryl:</strong></p> <ul> <li>Website: <a href="www.inthekeyofsuccess.com" target="_blank" rel="noopener noreferer">www.inthekeyofsuccess.com</a></li> <li>Instagram: <a href="www.instagram.com/musiccareercoach" target="_blank" rel="noopener noreferer">www.instagram.com/musiccareercoach</a></li> </ul> <p><br></p> <p><strong>Subscribe &amp; Review:</strong> If you enjoyed this episode, please subscribe and leave a review. Your support helps us reach more musicians and make a bigger impact!</p>

c327282b-561f-4cce-bd14-5dc076adc17d

Cheryl B. Engelhardt

Thu, 12 Sep 2024 05:19:00 GMT

<p>In this episode, Cheryl B. Engelhardt dives deep into one of her favorite topics: time management for musicians. She shares a game-changing strategy that challenges the traditional use of to-do lists and instead emphasizes the power of a calendar system. Cheryl explains why to-do lists can often become overwhelming and how shifting tasks into a structured calendar can create more time, reduce stress, and ultimately help you become more effective in your music career.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li><strong>Ditch the To-Do List:</strong> Cheryl highlights the limitations of to-do lists, which often become overwhelming and lead to a sense of constant pressure. Instead, she advocates for transferring tasks directly into a calendar, where they can be managed in time and space.</li> <li><strong>Embrace the Calendar System:</strong> By scheduling tasks in a calendar, you can alleviate mental clutter, trust your future self to complete tasks, and create a reliable structure that supports your goals.</li> <li><strong>Flexibility within Structure:</strong> Cheryl discusses the importance of being flexible with your calendar, allowing yourself to move tasks if needed, but with a rule: don’t move a task more than three times. This helps maintain integrity with your past self and keeps you accountable.</li> <li><strong>Prioritize Your Own Goals:</strong> Cheryl encourages musicians, especially those who are prone to people-pleasing, to prioritize their own goals in their calendars. She discusses the common pitfall of only scheduling commitments for others and not leaving room for personal projects.</li> <li><strong>Align with Your Champagne Win:</strong> Focus on doing at least one thing each week that will move your career forward. Cheryl emphasizes the importance of small, consistent actions that lead to progress over time.</li> <li><strong>Overcoming Emotional Blocks:</strong> Cheryl provides tips for overcoming emotional resistance to completing tasks, such as fear or procrastination, by building a strong relationship with your calendar and honoring your commitments.</li> </ul> <p><strong>Actionable Steps:</strong></p> <ol> <li><strong>Try It Out:</strong> For one week, ditch your to-do list and use a calendar system instead. Schedule every task and honor those commitments as they appear in your calendar.</li> <li><strong>Create Boundaries:</strong> Ensure that your calendar reflects your priorities, not just the needs of others. Schedule time for your personal projects and goals.</li> <li><strong>Set Weekly and Daily Goals:</strong> Each week, set one goal that will move your career forward. Break it down into daily actions that you can realistically achieve.</li> <li><strong>Be Gentle with Yourself:</strong> Adjusting to a new system takes time. Be patient and give yourself grace as you transition to this new way of managing your time.</li> </ol> <p><strong>Quote of the Episode:</strong> &quot;The best calendar system is the one that you use. It’s about creating a system inside your calendar that lets you thrive, not just survive.&quot;</p> <p><strong>Resources:</strong></p> <ul> <li>Cheryl&#39;s 1:1 <a href="https://www.inthekeyofsuccess.com/coaching" target="_blank" rel="noopener noreferer">coaching</a> </li> <li>Join Cheryl&#39;s mastermind, <a href="http://sss.inthekey.co/amplify" target="_blank" rel="noopener noreferer">Amplify</a></li> </ul> <p><strong>Connect with Cheryl:</strong></p> <ul> <li>Website: <a href="www.inthekeyofsuccess.com" target="_blank" rel="noopener noreferer">www.inthekeyofsuccess.com</a></li> <li>Instagram: <a href="www.instagram.com/musiccareercoach" target="_blank" rel="noopener noreferer">www.instagram.com/musiccareercoach</a></li> </ul> <p><br></p> <p><strong>Subscribe &amp; Review:</strong> If you enjoyed this episode, please subscribe and leave a review. Your support helps us reach more musicians and make a bigger impact!</p>

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00:10:32

full

603: The Power of The Goal & The Data

<p>In this episode, Cheryl B. Engelhardt dives into one of the most crucial yet often overlooked aspects of a musician&#39;s journey: goal setting. But, like, PRO-level goal setting! </p> <p>Cheryl introduces the concept of &quot;Champagne Wins&quot;—specific, celebratory milestones that go beyond traditional goal-setting and push you to aim higher. She explains why typical goals like &quot;getting more followers&quot; fall short and how defining a clear, measurable objective can lead to greater success and satisfaction in your career.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li><strong>Champagne Wins:</strong> Goals should be so specific that you know exactly when to celebrate. Cheryl shares her personal experience of setting a seemingly unreasonable goal—getting a GRAMMY® nomination—and how that led to her breakthrough success.</li> <li><strong>SMART Goals with a Twist:</strong> While SMART goals are common, Cheryl advocates for pushing beyond &quot;reasonable&quot; and embracing ambitious, clear-cut objectives that inspire action and accountability.</li> <li><strong>The Importance of Sharing Goals:</strong> You&#39;re twice as likely to achieve your goals if you share them with others. Cheryl discusses the power of community and accountability in amplifying your chances of success.</li> <li><strong>Actionable Steps:</strong> Learn how to break down your Champagne Wins into actionable tasks, using Cheryl&#39;s example of gaining 1,000 Spotify streams as a roadmap.</li> </ul> <p><strong>Resources Mentioned:</strong></p> <ul> <li><strong>AMPLIFY Mastermind:</strong> A supportive community where musicians set, share, and achieve their Champagne Wins. Learn more at <a href="https://www.inthekeyofsuccess.com/amplify2024" target="_blank" rel="noopener noreferer">www.inthekey.co/amplify</a>.</li> <li><strong>SubmitHub:</strong> A platform for pitching your music to playlist curators. Get free credits at <a href="https://www.submithub.com/apply?from=cbemusic" target="_blank" rel="noopener noreferer">www.inthekey.co/submithub</a>.</li> <li><strong>Releasify App:</strong> A must-have tool for managing your music releases. <a href="https://www.inthekeyofsuccess.com/app" target="_blank" rel="noopener noreferer">Download here for free!</a></li> </ul> <p><strong>Episode Highlights:</strong></p> <ul> <li>(01:05) Why being &quot;unreasonable&quot; led Cheryl to a GRAMMY® nomination.</li> <li>(05:40) The surprising data behind sharing your goals with others.</li> <li>(08:12) A step-by-step guide to achieving 1,000 Spotify streams on your next single.</li> </ul> <p><strong>Call to Action:</strong> Join Cheryl and other career musicians in the AMPLIFY Mastermind to set your Champagne Wins and surround yourself with a community of like-minded artists. Visit <a href="https://www.inthekeyofsuccess.com/amplify2024" target="_blank" rel="noopener noreferer">www.inthekey.co/amplify</a> to learn more.</p> <p><strong>Next Episode Teaser:</strong> Tune in next week when Cheryl will be discussing the critical role of your calendar as a major success system.</p>

52220a48-f535-431e-984e-1bc9988b1986

Cheryl B. Engelhardt

Thu, 05 Sep 2024 05:23:00 GMT

<p>In this episode, Cheryl B. Engelhardt dives into one of the most crucial yet often overlooked aspects of a musician&#39;s journey: goal setting. But, like, PRO-level goal setting! </p> <p>Cheryl introduces the concept of &quot;Champagne Wins&quot;—specific, celebratory milestones that go beyond traditional goal-setting and push you to aim higher. She explains why typical goals like &quot;getting more followers&quot; fall short and how defining a clear, measurable objective can lead to greater success and satisfaction in your career.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li><strong>Champagne Wins:</strong> Goals should be so specific that you know exactly when to celebrate. Cheryl shares her personal experience of setting a seemingly unreasonable goal—getting a GRAMMY® nomination—and how that led to her breakthrough success.</li> <li><strong>SMART Goals with a Twist:</strong> While SMART goals are common, Cheryl advocates for pushing beyond &quot;reasonable&quot; and embracing ambitious, clear-cut objectives that inspire action and accountability.</li> <li><strong>The Importance of Sharing Goals:</strong> You&#39;re twice as likely to achieve your goals if you share them with others. Cheryl discusses the power of community and accountability in amplifying your chances of success.</li> <li><strong>Actionable Steps:</strong> Learn how to break down your Champagne Wins into actionable tasks, using Cheryl&#39;s example of gaining 1,000 Spotify streams as a roadmap.</li> </ul> <p><strong>Resources Mentioned:</strong></p> <ul> <li><strong>AMPLIFY Mastermind:</strong> A supportive community where musicians set, share, and achieve their Champagne Wins. Learn more at <a href="https://www.inthekeyofsuccess.com/amplify2024" target="_blank" rel="noopener noreferer">www.inthekey.co/amplify</a>.</li> <li><strong>SubmitHub:</strong> A platform for pitching your music to playlist curators. Get free credits at <a href="https://www.submithub.com/apply?from=cbemusic" target="_blank" rel="noopener noreferer">www.inthekey.co/submithub</a>.</li> <li><strong>Releasify App:</strong> A must-have tool for managing your music releases. <a href="https://www.inthekeyofsuccess.com/app" target="_blank" rel="noopener noreferer">Download here for free!</a></li> </ul> <p><strong>Episode Highlights:</strong></p> <ul> <li>(01:05) Why being &quot;unreasonable&quot; led Cheryl to a GRAMMY® nomination.</li> <li>(05:40) The surprising data behind sharing your goals with others.</li> <li>(08:12) A step-by-step guide to achieving 1,000 Spotify streams on your next single.</li> </ul> <p><strong>Call to Action:</strong> Join Cheryl and other career musicians in the AMPLIFY Mastermind to set your Champagne Wins and surround yourself with a community of like-minded artists. Visit <a href="https://www.inthekeyofsuccess.com/amplify2024" target="_blank" rel="noopener noreferer">www.inthekey.co/amplify</a> to learn more.</p> <p><strong>Next Episode Teaser:</strong> Tune in next week when Cheryl will be discussing the critical role of your calendar as a major success system.</p>

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00:11:02

6

3

full

602: Ditch the Default, Discover Your Commitment

<p>In this episode, Cheryl dives deep into the powerful concept of &quot;Commitment vs. Default.&quot; If you’ve ever found yourself feeling stuck despite doing all the “right” things in your music career or life, this discussion is for you. Cheryl explores how our subconscious default behaviors, often formed in childhood, can hold us back from achieving our true potential. She walks listeners through identifying these default behaviors and replacing them with a commitment that aligns with their true values and goals.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li><strong>Commitment vs. Default:</strong> Understand the difference between your automatic, survival-mode behaviors (your default) and the empowered, intentional actions that align with your goals (your commitment).</li> <li><strong>Identifying Your Default:</strong> Cheryl guides you through exercises to identify the “tantrum statement” that reveals your default behavior.</li> <li><strong>Crafting Your Commitment:</strong> Learn how to create a commitment statement that reflects your true values and can serve as a compass for decision-making.</li> <li><strong>Real-Life Application:</strong> Cheryl shares a personal story about how she applied this concept during a challenging situation, highlighting the importance of shifting from default to commitment in real time.</li> </ul> <p><strong>Action Steps:</strong></p> <ol> <li><strong>Identify Your Default:</strong> Reflect on past situations that triggered frustration or anxiety and identify your knee-jerk response.</li> <li><strong>Craft Your Commitment:</strong> Use the exercises in this episode to create a simple statement that encapsulates your core values and mission.</li> <li><strong>Apply It:</strong> Start applying your commitment in your daily life, especially in moments where your default behavior would typically take over.</li> </ol> <p><strong>Resources Mentioned:</strong></p> <ul> <li><strong>Amplify Membership:</strong> Dive deeper into these concepts and more by joining Cheryl&#39;s Amplify membership community. <a href="https://www.inthekey.co/amplify" target="_new" rel="noopener">Learn more here</a>.</li> <li><strong>Releasify App:</strong> Download this free app to access a wealth of resources designed to support your music career and personal growth. <a href="" target="_new" rel="noopener">Download here</a>.</li> </ul> <p><strong>Connect with Cheryl:</strong></p> <ul> <li><strong>Website:</strong> www.inthekeyofsuccess.com</li> <li><strong>Instagram:</strong> <a href="https://www.instagram.com/cbemusic" target="_new" rel="noopener">@musiccareercoach</a></li> </ul> <p><strong>Subscribe &amp; Review:</strong> If you enjoyed this episode, be sure to subscribe to the podcast and leave a review. Your feedback helps us reach more listeners and create better content!</p>

b8d87834-a48d-401f-bd64-2bee0cd9714e

Cheryl B. Engelhardt

Thu, 29 Aug 2024 07:23:00 GMT

<p>In this episode, Cheryl dives deep into the powerful concept of &quot;Commitment vs. Default.&quot; If you’ve ever found yourself feeling stuck despite doing all the “right” things in your music career or life, this discussion is for you. Cheryl explores how our subconscious default behaviors, often formed in childhood, can hold us back from achieving our true potential. She walks listeners through identifying these default behaviors and replacing them with a commitment that aligns with their true values and goals.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li><strong>Commitment vs. Default:</strong> Understand the difference between your automatic, survival-mode behaviors (your default) and the empowered, intentional actions that align with your goals (your commitment).</li> <li><strong>Identifying Your Default:</strong> Cheryl guides you through exercises to identify the “tantrum statement” that reveals your default behavior.</li> <li><strong>Crafting Your Commitment:</strong> Learn how to create a commitment statement that reflects your true values and can serve as a compass for decision-making.</li> <li><strong>Real-Life Application:</strong> Cheryl shares a personal story about how she applied this concept during a challenging situation, highlighting the importance of shifting from default to commitment in real time.</li> </ul> <p><strong>Action Steps:</strong></p> <ol> <li><strong>Identify Your Default:</strong> Reflect on past situations that triggered frustration or anxiety and identify your knee-jerk response.</li> <li><strong>Craft Your Commitment:</strong> Use the exercises in this episode to create a simple statement that encapsulates your core values and mission.</li> <li><strong>Apply It:</strong> Start applying your commitment in your daily life, especially in moments where your default behavior would typically take over.</li> </ol> <p><strong>Resources Mentioned:</strong></p> <ul> <li><strong>Amplify Membership:</strong> Dive deeper into these concepts and more by joining Cheryl&#39;s Amplify membership community. <a href="https://www.inthekey.co/amplify" target="_new" rel="noopener">Learn more here</a>.</li> <li><strong>Releasify App:</strong> Download this free app to access a wealth of resources designed to support your music career and personal growth. <a href="" target="_new" rel="noopener">Download here</a>.</li> </ul> <p><strong>Connect with Cheryl:</strong></p> <ul> <li><strong>Website:</strong> www.inthekeyofsuccess.com</li> <li><strong>Instagram:</strong> <a href="https://www.instagram.com/cbemusic" target="_new" rel="noopener">@musiccareercoach</a></li> </ul> <p><strong>Subscribe &amp; Review:</strong> If you enjoyed this episode, be sure to subscribe to the podcast and leave a review. Your feedback helps us reach more listeners and create better content!</p>

false

00:15:17

6

2

full

601: The Musician's Success Cycle (and why every musician needs it!)

<p>In this first episode of season six of the <strong>Music Business Breakthrough</strong> podcast, Cheryl introduces a transformative framework known as the &quot;<a href="http://www.inthekey.co/cycle" target="_blank" rel="noopener noreferer">Musician Success Cycle</a>,&quot; designed to help musicians navigate the complexities of their careers with clarity and strategic focus. The cycle is a practical tool for understanding where musicians stand in their career development and what actions to prioritize at different times.</p> <p>The concept of the Musician Success Cycle arose from a personal experience shared by Cheryl when on tour in Switzerland in 2007. This led to the development of a cyclical model for managing a music career, acknowledging that a musician&#39;s journey is not linear but rather involves recurring phases.</p> <ol> <li><p><strong>Phase 1: Learning and Determining</strong></p> <ul> <li>This phase focuses on goal-setting and acquiring the necessary skills and knowledge. Musicians assess what they want to achieve in this cycle and identify any learning opportunities, such as courses or workshops, that can support their goals.</li> </ul> </li> <li><p><strong>Phase 2: Creation</strong></p> <ul> <li>In this phase, musicians produce the essential assets needed for their careers, such as new music or fan engagement tools. This is a creative period where the emphasis is on generating the content or products that will be promoted in later phases.</li> </ul> </li> <li><p><strong>Phase 3: Admin (Preparing and Sharing)</strong></p> <ul> <li>Often overlooked, this phase involves handling administrative tasks like branding, metadata organization, and system setups. These foundational activities are crucial for a smooth transition to the next phase.</li> </ul> </li> <li><p><strong>Phase 4: Pitching and Promotion</strong></p> <ul> <li>Here, musicians actively promote their work to audiences, industry professionals, or licensing agents. Preparation is key; musicians should be ready for potential high-demand scenarios, such as an influx of new fans or interest from industry figures.</li> </ul> </li> <li><p><strong>Phase 5: Fulfillment (Monetizing and Maintaining)</strong></p> <ul> <li>This phase involves executing the plans set out in previous phases, such as performing at gigs or managing revenue streams. It&#39;s about capitalizing on the groundwork laid earlier and maintaining momentum.</li> </ul> </li> </ol> <p>One common challenge addressed in the podcast is managing multiple projects that may be in different phases of the cycle. Cheryl advises aligning personal energy and focus rather than juggling tasks across different projects to avoid burnout. Another challenge is differentiating ongoing life responsibilities from project-specific tasks. The key is to recognize that routine activities, such as financial management or teaching, provide a stable foundation but are separate from the specific goals set within the cycle.</p> <p><strong>For more detailed guidance, </strong>listeners are encouraged to check out the mini-course on the RELEASIFY app by visiting <a href="https://www.inthekey.co/app" target="_new" rel="noreferrer">www.inthekey.co/app</a> or on a desktop at <a href="https://www.inthekey.co/cycle" target="_new" rel="noreferrer">www.inthekey.co/cycle</a>.</p>

55b59b07-06b8-44fa-b36c-f2c0cc540089

Cheryl B. Engelhardt

Fri, 23 Aug 2024 06:00:00 GMT

<p>In this first episode of season six of the <strong>Music Business Breakthrough</strong> podcast, Cheryl introduces a transformative framework known as the &quot;<a href="http://www.inthekey.co/cycle" target="_blank" rel="noopener noreferer">Musician Success Cycle</a>,&quot; designed to help musicians navigate the complexities of their careers with clarity and strategic focus. The cycle is a practical tool for understanding where musicians stand in their career development and what actions to prioritize at different times.</p> <p>The concept of the Musician Success Cycle arose from a personal experience shared by Cheryl when on tour in Switzerland in 2007. This led to the development of a cyclical model for managing a music career, acknowledging that a musician&#39;s journey is not linear but rather involves recurring phases.</p> <ol> <li><p><strong>Phase 1: Learning and Determining</strong></p> <ul> <li>This phase focuses on goal-setting and acquiring the necessary skills and knowledge. Musicians assess what they want to achieve in this cycle and identify any learning opportunities, such as courses or workshops, that can support their goals.</li> </ul> </li> <li><p><strong>Phase 2: Creation</strong></p> <ul> <li>In this phase, musicians produce the essential assets needed for their careers, such as new music or fan engagement tools. This is a creative period where the emphasis is on generating the content or products that will be promoted in later phases.</li> </ul> </li> <li><p><strong>Phase 3: Admin (Preparing and Sharing)</strong></p> <ul> <li>Often overlooked, this phase involves handling administrative tasks like branding, metadata organization, and system setups. These foundational activities are crucial for a smooth transition to the next phase.</li> </ul> </li> <li><p><strong>Phase 4: Pitching and Promotion</strong></p> <ul> <li>Here, musicians actively promote their work to audiences, industry professionals, or licensing agents. Preparation is key; musicians should be ready for potential high-demand scenarios, such as an influx of new fans or interest from industry figures.</li> </ul> </li> <li><p><strong>Phase 5: Fulfillment (Monetizing and Maintaining)</strong></p> <ul> <li>This phase involves executing the plans set out in previous phases, such as performing at gigs or managing revenue streams. It&#39;s about capitalizing on the groundwork laid earlier and maintaining momentum.</li> </ul> </li> </ol> <p>One common challenge addressed in the podcast is managing multiple projects that may be in different phases of the cycle. Cheryl advises aligning personal energy and focus rather than juggling tasks across different projects to avoid burnout. Another challenge is differentiating ongoing life responsibilities from project-specific tasks. The key is to recognize that routine activities, such as financial management or teaching, provide a stable foundation but are separate from the specific goals set within the cycle.</p> <p><strong>For more detailed guidance, </strong>listeners are encouraged to check out the mini-course on the RELEASIFY app by visiting <a href="https://www.inthekey.co/app" target="_new" rel="noreferrer">www.inthekey.co/app</a> or on a desktop at <a href="https://www.inthekey.co/cycle" target="_new" rel="noreferrer">www.inthekey.co/cycle</a>.</p>

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00:11:22

6

1

full

521: Inside the GRAMMY- Nomination Controversial Category [BONUS]

<p>In this very special and timely episode, GRAMMY-nominated artist Joanie Leeds (<a href="http://www.joanieleeds.com">www.joanieleeds.com</a>) shares about the recent drama in her category of Best Children's Music. Join us as we have an important, introspective, yet SUPER fun conversation about activism, female empowerment, and the GRAMMY process.&nbsp;<br><br></p><p><a rel="payment" href="http://www.paypal.me/cbemusic">Support the show</a> (http://www.paypal.me/cbemusic)</p>

Kajabi-2147511033

Cheryl B. Engelhardt

Fri, 01 Jan 2021 17:00:00 GMT

<p>In this very special and timely episode, GRAMMY-nominated artist Joanie Leeds (<a href="http://www.joanieleeds.com">www.joanieleeds.com</a>) shares about the recent drama in her category of Best Children's Music. Join us as we have an important, introspective, yet SUPER fun conversation about activism, female empowerment, and the GRAMMY process.&nbsp;<br><br></p><p><a rel="payment" href="http://www.paypal.me/cbemusic">Support the show</a> (http://www.paypal.me/cbemusic)</p>

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00:36:46

520: The 12 Days of AMPLIFY Wins [Day 12, Session #2] KEATS & Josh

<p>Today, meet Chris KEATS and Josh Bradford in Day 12 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to <a href="http://www.inthekey.co/amplify">www.inthekey.co/amplify</a> to sign up!<br>KEATS: <a href="https://l.facebook.com/l.php?u=http%3A%2F%2Fwww.keatsofficial.com%2F%3Ffbclid%3DIwAR2cPFP6Jnoh8qDU5uDLWHY_sWCt-nMKSaOSbn2Ox35Z17N59c1WQvyeuS8&amp;h=AT1K0hk0y3udaDs1F_yE5NHCLz7LDzQcOQkLM4vzlws_yqT4VQagIMo_RqiMIy5uruceJsmcS6bP94tRrbp8odDXRrw1-0K8Z4bFVDebe7kFJSsjkBApbqqtH-M_qWZQO88SIyEuf7-5duarH52qGx5AyA&amp;__tn__=R-R">http://www.keatsofficial.com</a> <br>Josh: <a href="https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.instagram.com%2Fjoshbradfordmusic%3Ffbclid%3DIwAR3SSNE0fvEnqzdUyZvIKeaLOT5ZgdhZQY0ME-LlmE4PwFOzji6Td10DjZ4&amp;h=AT0jaRfoULJ_EZbDUUfToxr_gMz-3CTNjk_uBhXV3qtVsXn0jQdJh-DwTK4xOpSmpNQPGN2zS4rc24CzsuzWlPQSasaznlqc5kZTfzq5kcVOWoUvFqEmBosGSj1pCiL47o2H9BzkAyAtXU2b_BTWw8cYUA&amp;__tn__=R-R">http://www.instagram.com/joshbradfordmusic</a>&nbsp;</p><p><a rel="payment" href="http://www.paypal.me/cbemusic">Support the show</a> (http://www.paypal.me/cbemusic)</p>

Kajabi-2147511038

Cheryl B. Engelhardt

Fri, 25 Dec 2020 17:00:00 GMT

<p>Today, meet Chris KEATS and Josh Bradford in Day 12 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to <a href="http://www.inthekey.co/amplify">www.inthekey.co/amplify</a> to sign up!<br>KEATS: <a href="https://l.facebook.com/l.php?u=http%3A%2F%2Fwww.keatsofficial.com%2F%3Ffbclid%3DIwAR2cPFP6Jnoh8qDU5uDLWHY_sWCt-nMKSaOSbn2Ox35Z17N59c1WQvyeuS8&amp;h=AT1K0hk0y3udaDs1F_yE5NHCLz7LDzQcOQkLM4vzlws_yqT4VQagIMo_RqiMIy5uruceJsmcS6bP94tRrbp8odDXRrw1-0K8Z4bFVDebe7kFJSsjkBApbqqtH-M_qWZQO88SIyEuf7-5duarH52qGx5AyA&amp;__tn__=R-R">http://www.keatsofficial.com</a> <br>Josh: <a href="https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.instagram.com%2Fjoshbradfordmusic%3Ffbclid%3DIwAR3SSNE0fvEnqzdUyZvIKeaLOT5ZgdhZQY0ME-LlmE4PwFOzji6Td10DjZ4&amp;h=AT0jaRfoULJ_EZbDUUfToxr_gMz-3CTNjk_uBhXV3qtVsXn0jQdJh-DwTK4xOpSmpNQPGN2zS4rc24CzsuzWlPQSasaznlqc5kZTfzq5kcVOWoUvFqEmBosGSj1pCiL47o2H9BzkAyAtXU2b_BTWw8cYUA&amp;__tn__=R-R">http://www.instagram.com/joshbradfordmusic</a>&nbsp;</p><p><a rel="payment" href="http://www.paypal.me/cbemusic">Support the show</a> (http://www.paypal.me/cbemusic)</p>

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00:25:52

519: The 12 Days of AMPLIFY Wins [Day 12, session #1] Sharman & Emma

<p>Today, meet Sharman Nittoli and Emma Back in Day 12 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to <a href="http://www.inthekey.co/amplify">www.inthekey.co/amplify</a> to sign up!<br>Emma: <a href="https://l.facebook.com/l.php?u=http%3A%2F%2Fwww.emmabackmusic.com%2F%3Ffbclid%3DIwAR3ZEwK3fvg83P-i4Z0QSf1AqElq2wudH2ql3luKk6Jtt3q4uuqS0RHYhts&amp;h=AT1yQJTuj32GtaCMwrkUThdNKbC7Bn8IWpPqnsx7ffti0PNrOf8_ojpOcYy16uL8ToTzwTtWt6h1oCP1beToArDBHFTj-yKx-x2I-IcQl44EYe0ohk6BjfmaMFom57YYEpSXn5uiYxY7E-OjapfRSWPw8A&amp;__tn__=R-R">http://www.emmabackmusic.com</a> <br>Sharman: <a href="https://l.facebook.com/l.php?u=http%3A%2F%2Fwww.sharmannittoli.com%2F%3Ffbclid%3DIwAR0DI9ouJ0cElYwABCwHDtzIOkPKaXZc4zPNPlSiFre4qM_Wffo3uB2wmMc&amp;h=AT24r_oXzovntgfupzBcMRUu-_y0Mnaydppu7kpkdur1R2iu0WrOsNPWTCaKjAsALmkNeqvCM6nGP4i5WGAufE1WaKAU_fLXyM7HLrM0FVkqP9xk01NBKA9wI2wv3m8t_GsZC65teeG5Zfj3GBysoGIuKQ&amp;__tn__=R-R">http://www.sharmannittoli.com</a>&nbsp;</p><p><a rel="payment" href="http://www.paypal.me/cbemusic">Support the show</a> (http://www.paypal.me/cbemusic)</p>

Kajabi-2147511042

Cheryl B. Engelhardt

Fri, 25 Dec 2020 14:00:00 GMT

<p>Today, meet Sharman Nittoli and Emma Back in Day 12 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to <a href="http://www.inthekey.co/amplify">www.inthekey.co/amplify</a> to sign up!<br>Emma: <a href="https://l.facebook.com/l.php?u=http%3A%2F%2Fwww.emmabackmusic.com%2F%3Ffbclid%3DIwAR3ZEwK3fvg83P-i4Z0QSf1AqElq2wudH2ql3luKk6Jtt3q4uuqS0RHYhts&amp;h=AT1yQJTuj32GtaCMwrkUThdNKbC7Bn8IWpPqnsx7ffti0PNrOf8_ojpOcYy16uL8ToTzwTtWt6h1oCP1beToArDBHFTj-yKx-x2I-IcQl44EYe0ohk6BjfmaMFom57YYEpSXn5uiYxY7E-OjapfRSWPw8A&amp;__tn__=R-R">http://www.emmabackmusic.com</a> <br>Sharman: <a href="https://l.facebook.com/l.php?u=http%3A%2F%2Fwww.sharmannittoli.com%2F%3Ffbclid%3DIwAR0DI9ouJ0cElYwABCwHDtzIOkPKaXZc4zPNPlSiFre4qM_Wffo3uB2wmMc&amp;h=AT24r_oXzovntgfupzBcMRUu-_y0Mnaydppu7kpkdur1R2iu0WrOsNPWTCaKjAsALmkNeqvCM6nGP4i5WGAufE1WaKAU_fLXyM7HLrM0FVkqP9xk01NBKA9wI2wv3m8t_GsZC65teeG5Zfj3GBysoGIuKQ&amp;__tn__=R-R">http://www.sharmannittoli.com</a>&nbsp;</p><p><a rel="payment" href="http://www.paypal.me/cbemusic">Support the show</a> (http://www.paypal.me/cbemusic)</p>

false

00:25:58