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Dirkjan Hupkes

dirkjan@womendisruptingtech.blog

How to Use Relocation to Build Inclusive Teams with Settly CEO Marieke van Iperen | Ep. 127

<p>In this episode, Settly CEO Marieke van Iperen shares how her upbringing in a hippie community shaped her view on leadership, and how she built a fast-growing startup that combines business growth with human connection. </p><p>We explore how relocation can drive inclusion, what founders can learn from impact investors, and why belonging is a business outcome, not a soft value.</p><p>Whether you’re a founder, people leader, or HR professional, this episode will help you build inclusive, globally connected teams.</p><p><strong>Chapters</strong></p><ul><li>00:00 - Intro </li><li>03:00 Journey to Becoming a CEO </li><li>04:16 Hippie Roots and Startup Culture </li><li>05:36 Bootstrapping and Values in Business</li><li>06:51 Cultural Intelligence in Hiring </li><li>12:15 Navigating COVID-19 Challenges </li><li>15:16 Geopolitical Challenges in Expansion </li><li>17:16 Overview of Settly and Its Services </li><li>19:44 Impact of Government Policies on Business </li><li>24:59 Changing Perspectives on Immigration </li><li>28:38 Creating Safe Spaces in Companies </li><li>44:02 Men’s Role in Inclusivity </li><li>45:02 - New Features and Closing Thoughts </li></ul><p><strong>Links:</strong></p><p>Connect with Marieke on <a href="https://www.linkedin.com/in/mvaniper/" target="_blank" rel="noopener noreferer nofollow">LinkedIn</a>.</p><p>Learn more about Settly on the <a href="https://www.getsettly.com/" target="_blank" rel="noopener noreferer">website</a></p><p>Get free access to Tenant Hub <a href="http://getsettly.com/tenanthub-company" target="_blank" rel="noopener noreferer">here</a> (Dutch companies only)</p><p>Follow Women Disrupting Tech on Spotify, Apple Podcasts and YouTube for weekly episodes.</p>

aefafd8d-a23e-46c8-90fb-0e0f2c13b900

Dirkjan Hupkes

Thu, 13 Nov 2025 06:00:00 GMT

<p>In this episode, Settly CEO Marieke van Iperen shares how her upbringing in a hippie community shaped her view on leadership, and how she built a fast-growing startup that combines business growth with human connection. </p><p>We explore how relocation can drive inclusion, what founders can learn from impact investors, and why belonging is a business outcome, not a soft value.</p><p>Whether you’re a founder, people leader, or HR professional, this episode will help you build inclusive, globally connected teams.</p><p><strong>Chapters</strong></p><ul><li>00:00 - Intro </li><li>03:00 Journey to Becoming a CEO </li><li>04:16 Hippie Roots and Startup Culture </li><li>05:36 Bootstrapping and Values in Business</li><li>06:51 Cultural Intelligence in Hiring </li><li>12:15 Navigating COVID-19 Challenges </li><li>15:16 Geopolitical Challenges in Expansion </li><li>17:16 Overview of Settly and Its Services </li><li>19:44 Impact of Government Policies on Business </li><li>24:59 Changing Perspectives on Immigration </li><li>28:38 Creating Safe Spaces in Companies </li><li>44:02 Men’s Role in Inclusivity </li><li>45:02 - New Features and Closing Thoughts </li></ul><p><strong>Links:</strong></p><p>Connect with Marieke on <a href="https://www.linkedin.com/in/mvaniper/" target="_blank" rel="noopener noreferer nofollow">LinkedIn</a>.</p><p>Learn more about Settly on the <a href="https://www.getsettly.com/" target="_blank" rel="noopener noreferer">website</a></p><p>Get free access to Tenant Hub <a href="http://getsettly.com/tenanthub-company" target="_blank" rel="noopener noreferer">here</a> (Dutch companies only)</p><p>Follow Women Disrupting Tech on Spotify, Apple Podcasts and YouTube for weekly episodes.</p>

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Permissionless Inclusion, One Meal at a Time with Yasmina Khababi | Ep. 126

<p>Yasmina Khababi runs Freshtable, a social impact catering company that creates meaningful jobs for highly skilled former refugees by matching their original expertise with new opportunities in the hospitality industry. One meal at a time, she connects sustainability, inclusion, and food accessibility.</p><p>In this episode you will learn how she built this without investors, how she protects her mind as a sanctuary, and how inclusion in tech can become powerful when you stop waiting for permission.</p><p>We talk about:<br>00:00 - Introduction to FreshTable and Its Mission<br>02:48 - Connecting Climate Change and Refugee Issues<br>05:52 - The FreshTable Business Model and Its Values<br>08:50 - Empowering Refugees Through Work and Education<br>12:05 - Geographical Luck and Its Impact on Opportunity<br>14:56 - Facilitating Change: The Role of FreshTable<br>17:50 - Accreditation and Career Advancement for Refugees<br>20:52 - Diversity vs. Inclusion in the Workplace<br>24:00 - The Vision for a Sustainable Future<br>26:53 - The Role of the FreshTable Foundation<br>29:38 - Creating a Safe Space for Feedback<br>33:24 - Servant leadership and safe spaces<br>39:14 - Mindset as a Sanctuary<br>45:26 - The Art of Letting Go<br>53:05 - Rest as a Right, Not a Reward<br>55:02 - The Role of Men in Promoting Inclusion</p><p>Yasmina’s story is a reminder that inclusion is not mere theory; it is a practice. It is how you lead, rest, and let others grow.</p><p>Connect with Yasmina Khababi on <a href="https://www.linkedin.com/in/yasmina-khababi-0970021a2/" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a>.</p><p>Read about the magic moment, practical takeaways for founders, and my notes to self on the <a href="https://womendisruptingtech.blog/2025/11/06/episode-126/" target="_blank" rel="noopener noreferer">Women Disrupting Tech blog</a>.</p><p>Follow <em>Women Disrupting Tech</em> on Spotify, Apple Podcasts, or YouTube.</p>

e9a380b7-6439-44f7-a686-c260b517b5df

Dirkjan Hupkes

Thu, 06 Nov 2025 06:00:00 GMT

<p>Yasmina Khababi runs Freshtable, a social impact catering company that creates meaningful jobs for highly skilled former refugees by matching their original expertise with new opportunities in the hospitality industry. One meal at a time, she connects sustainability, inclusion, and food accessibility.</p><p>In this episode you will learn how she built this without investors, how she protects her mind as a sanctuary, and how inclusion in tech can become powerful when you stop waiting for permission.</p><p>We talk about:<br>00:00 - Introduction to FreshTable and Its Mission<br>02:48 - Connecting Climate Change and Refugee Issues<br>05:52 - The FreshTable Business Model and Its Values<br>08:50 - Empowering Refugees Through Work and Education<br>12:05 - Geographical Luck and Its Impact on Opportunity<br>14:56 - Facilitating Change: The Role of FreshTable<br>17:50 - Accreditation and Career Advancement for Refugees<br>20:52 - Diversity vs. Inclusion in the Workplace<br>24:00 - The Vision for a Sustainable Future<br>26:53 - The Role of the FreshTable Foundation<br>29:38 - Creating a Safe Space for Feedback<br>33:24 - Servant leadership and safe spaces<br>39:14 - Mindset as a Sanctuary<br>45:26 - The Art of Letting Go<br>53:05 - Rest as a Right, Not a Reward<br>55:02 - The Role of Men in Promoting Inclusion</p><p>Yasmina’s story is a reminder that inclusion is not mere theory; it is a practice. It is how you lead, rest, and let others grow.</p><p>Connect with Yasmina Khababi on <a href="https://www.linkedin.com/in/yasmina-khababi-0970021a2/" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a>.</p><p>Read about the magic moment, practical takeaways for founders, and my notes to self on the <a href="https://womendisruptingtech.blog/2025/11/06/episode-126/" target="_blank" rel="noopener noreferer">Women Disrupting Tech blog</a>.</p><p>Follow <em>Women Disrupting Tech</em> on Spotify, Apple Podcasts, or YouTube.</p>

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01:05:03

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How Mews Builds Inclusive Cultures in Hospitality with Magali Elhage and Matthijs Welle | Ep. 125

<p>What happens when inclusion stops being a policy and becomes the foundation of a company?</p><p>In this episode of <em>Women Disrupting Tech</em>, Magali Elhage and Matthijs Welle share how Mews turned diversity, leadership, and technology into a culture where people can be themselves and perform at their best.</p><p><strong>Chapters</strong></p><p>03:05 Journey to Mews: Personal Stories of Transformation 05:48 Breaking Barriers: The Struggles of Diversity in Hospitality 08:26 From Traditional to Innovative: The Birth of Mews 11:10 Building a Tech-Driven Hospitality Future 13:55 Inclusion by Design: Creating a Culture of Belonging 16:44 Empowering Voices: The Role of Leadership in Diversity 19:37 The Importance of Storytelling in DEI Initiatives 22:12 Navigating Challenges: The Path to Inclusive Leadership 25:07 Creating Safe Spaces: The Mews Experience 27:44 The Role of Employee Resource Groups in Culture Building 30:40 Parental Leave and Support: Building for the Future<br>33:50 Addressing the Gender Pay Gap: A Long-Term Commitment 36:40 Leveraging AI for Growth and Learning 39:40 The Power of Allyship in Tech 42:17 Reflections on Personal Growth and Performance 45:31 Innovative Tools for Communication and Feedback 48:19 Facing Fears: Embracing Change in Leadership 51:11 Advice for Founders: Building an Inclusive Company 54:19 The Future of Mews: Vision and Strategy</p><p>🎧 Listen on Spotify, Apple Podcasts, or YouTube.</p><p>💬 Discover more about this episode in the show notes</p><p>🌐 Explore Mews: <a href="https://www.mews.com">https://www.mews.com</a><br></p><p>🔗 Connect on LinkedIn with <a href="https://www.linkedin.com/in/matthijswelle">Matthijs Welle</a><br><a href="https://www.linkedin.com/in/magalielhage">Magali Elhage</a></p><p>❤️ Follow <em>Women Disrupting Tech</em> for more stories on inclusion, innovation, and leadership.</p>

2b8232f6-e599-42ce-8a93-c73155b7bf01

Dirkjan Hupkes

Thu, 30 Oct 2025 06:00:00 GMT

<p>What happens when inclusion stops being a policy and becomes the foundation of a company?</p><p>In this episode of <em>Women Disrupting Tech</em>, Magali Elhage and Matthijs Welle share how Mews turned diversity, leadership, and technology into a culture where people can be themselves and perform at their best.</p><p><strong>Chapters</strong></p><p>03:05 Journey to Mews: Personal Stories of Transformation 05:48 Breaking Barriers: The Struggles of Diversity in Hospitality 08:26 From Traditional to Innovative: The Birth of Mews 11:10 Building a Tech-Driven Hospitality Future 13:55 Inclusion by Design: Creating a Culture of Belonging 16:44 Empowering Voices: The Role of Leadership in Diversity 19:37 The Importance of Storytelling in DEI Initiatives 22:12 Navigating Challenges: The Path to Inclusive Leadership 25:07 Creating Safe Spaces: The Mews Experience 27:44 The Role of Employee Resource Groups in Culture Building 30:40 Parental Leave and Support: Building for the Future<br>33:50 Addressing the Gender Pay Gap: A Long-Term Commitment 36:40 Leveraging AI for Growth and Learning 39:40 The Power of Allyship in Tech 42:17 Reflections on Personal Growth and Performance 45:31 Innovative Tools for Communication and Feedback 48:19 Facing Fears: Embracing Change in Leadership 51:11 Advice for Founders: Building an Inclusive Company 54:19 The Future of Mews: Vision and Strategy</p><p>🎧 Listen on Spotify, Apple Podcasts, or YouTube.</p><p>💬 Discover more about this episode in the show notes</p><p>🌐 Explore Mews: <a href="https://www.mews.com">https://www.mews.com</a><br></p><p>🔗 Connect on LinkedIn with <a href="https://www.linkedin.com/in/matthijswelle">Matthijs Welle</a><br><a href="https://www.linkedin.com/in/magalielhage">Magali Elhage</a></p><p>❤️ Follow <em>Women Disrupting Tech</em> for more stories on inclusion, innovation, and leadership.</p>

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01:15:14

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How Anieke Lamers Closes the Inequality Gap by Backing Female Founders with Borski Fund | Ep. 124

<p>What happens when a former founder becomes an investor and decides to change the system from within? </p><p>In this episode, Anieke Lamers, Venture Partner at Borski Fund, shares how she is challenging bias in venture capital and backing bold female founders to build a more inclusive startup ecosystem. </p><p>A former founder herself, Anieke knows both sides of the table. She talks about emotional attachment, burnout, and why founders deserve to be put on a pedestal. </p><p>You will hear why understanding a fund’s vintage matters, how empathy leads to better investing, and what still needs to change for true equality in venture capital. </p><p>If you have ever wondered what it takes to invest differently or to keep building when the odds are against you, this episode is for you.</p><p><strong>Chapters</strong></p><p>02:40 Journey to Borski Fund<br>05:29 The Role of an Operating Partner<br>08:28 Challenges for Women in Leadership<br>11:26 The Founder-Investor Dynamic<br>14:36 Building Peekabond: A Personal Journey<br>17:26 The Emotional Attachment of Founders<br>20:24 Coaching for Mental Health in Startups<br>23:29 Changing Expectations in Pitching<br>26:18 The Importance of Diverse Teams<br>29:19 Borski Fund’s Mission and Impact<br>32:21 The Slow Progress of Female Founders<br>35:26 The Future of Gender Equality in VC<br>37:57 Bias in Investment Decisions<br>41:16 Selecting the Right VC<br>44:04 The Need for Policy Changes<br>47:01 Celebrating Female Founders<br>49:53 Success Metrics for Borski Fund<br>52:52 The Role of Men in VC<br>55:48 Final Thoughts and Connections</p><p>🎧 Listen to “How Anieke Lamers Closes the Inequality Gap by Backing Female Founders with Borski Fund” on Spotify, Apple, or YouTube.</p><p>💬 If this episode made you think differently about startup investing, share it with someone who should hear it.</p>

d98f88a2-1d22-4a54-a4fa-e6152c3c1add

Dirkjan Hupkes

Thu, 23 Oct 2025 05:00:00 GMT

<p>What happens when a former founder becomes an investor and decides to change the system from within? </p><p>In this episode, Anieke Lamers, Venture Partner at Borski Fund, shares how she is challenging bias in venture capital and backing bold female founders to build a more inclusive startup ecosystem. </p><p>A former founder herself, Anieke knows both sides of the table. She talks about emotional attachment, burnout, and why founders deserve to be put on a pedestal. </p><p>You will hear why understanding a fund’s vintage matters, how empathy leads to better investing, and what still needs to change for true equality in venture capital. </p><p>If you have ever wondered what it takes to invest differently or to keep building when the odds are against you, this episode is for you.</p><p><strong>Chapters</strong></p><p>02:40 Journey to Borski Fund<br>05:29 The Role of an Operating Partner<br>08:28 Challenges for Women in Leadership<br>11:26 The Founder-Investor Dynamic<br>14:36 Building Peekabond: A Personal Journey<br>17:26 The Emotional Attachment of Founders<br>20:24 Coaching for Mental Health in Startups<br>23:29 Changing Expectations in Pitching<br>26:18 The Importance of Diverse Teams<br>29:19 Borski Fund’s Mission and Impact<br>32:21 The Slow Progress of Female Founders<br>35:26 The Future of Gender Equality in VC<br>37:57 Bias in Investment Decisions<br>41:16 Selecting the Right VC<br>44:04 The Need for Policy Changes<br>47:01 Celebrating Female Founders<br>49:53 Success Metrics for Borski Fund<br>52:52 The Role of Men in VC<br>55:48 Final Thoughts and Connections</p><p>🎧 Listen to “How Anieke Lamers Closes the Inequality Gap by Backing Female Founders with Borski Fund” on Spotify, Apple, or YouTube.</p><p>💬 If this episode made you think differently about startup investing, share it with someone who should hear it.</p>

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01:08:23

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How Showing Her the Money Changes Venture Capital with Azin Radsan van Alebeek | Ep. 123

<p>Capital fuels ideas. But whose ideas are we fueling?</p><p>In this episode of Women Disrupting Tech, Azin Radsan van Alebeek shares how she uses venture capital as a lever for change. Not just to generate returns, but to shift behavior, open doors, and fuel a broader cross-section of ideas.</p><p>We talk about the funding gap, the film Show Her the Money, and what founders need to know when they pitch for investment. </p><p>Along the way, Azin shares her own journey from boutique consultancy, to stay-at-home mom, to venture capitalist, reshaping outcomes.</p><p>🎧 Listen in to learn why funding diversity is not just fair, but essential for innovation.</p><p><strong>Chapters</strong></p><p>03:30 Introduction and Background<br />06:23 The Importance of Gender Representation in Venture Capital<br />09:43 Azin's Journey into Angel Investing<br />13:38 Cultural Perspectives and Personal Experiences<br />18:06 The Impact of Underrepresentation in Venture Capital<br />23:26 Statistics on Female Founders and Funding<br />27:16 Changing Perspectives on Gender Roles<br />29:14 Using Venture Capital for Change<br />31:14 <em>Show Her The Money</em>: Film and Book Overview<br />34:42 Inspiring Stories of Female Founders<br />39:00 The Role of Male Investors in Supporting Female Founders<br />43:05 Emmeline's Focus on Women's Health<br />44:49 Understanding Women's Health Disparities<br />47:09 Investing in Female-Centric Solutions<br />48:50 The Ideal Founder Profile<br />51:26 Integrity in Investment Relationships<br />52:22 Comparing Support for Female Founders in Europe and the US<br />55:15 What Makes a Pitch Deck Stand Out?<br />59:13 Defining Venture-Ready Proposals<br />1:03:06 Encouraging Women to Think Bigger<br />1:05:03 Upskilling for Stay-at-Home Moms<br />1:12:55 The Future of Venture Capital for Women</p><p>🙋🏻‍♀️ Connect with Azin Radsan van Alebeek <a href="https://www.linkedin.com/in/azin-radsan-van-alebeek/" target="_blank" rel="ugc noopener noreferrer">on LinkedIn</a>.</p><p>💡 Check out the show notes for magical moments, practical takeaways for female founders and my personal observations.</p><p>🎙️ Follow the podcast for more Women Disrupting Tech.</p>

e2b6b794-3692-4c4b-b943-dcecd2216cc2

Dirkjan Hupkes

Thu, 16 Oct 2025 05:00:00 GMT

<p>Capital fuels ideas. But whose ideas are we fueling?</p><p>In this episode of Women Disrupting Tech, Azin Radsan van Alebeek shares how she uses venture capital as a lever for change. Not just to generate returns, but to shift behavior, open doors, and fuel a broader cross-section of ideas.</p><p>We talk about the funding gap, the film Show Her the Money, and what founders need to know when they pitch for investment. </p><p>Along the way, Azin shares her own journey from boutique consultancy, to stay-at-home mom, to venture capitalist, reshaping outcomes.</p><p>🎧 Listen in to learn why funding diversity is not just fair, but essential for innovation.</p><p><strong>Chapters</strong></p><p>03:30 Introduction and Background<br />06:23 The Importance of Gender Representation in Venture Capital<br />09:43 Azin's Journey into Angel Investing<br />13:38 Cultural Perspectives and Personal Experiences<br />18:06 The Impact of Underrepresentation in Venture Capital<br />23:26 Statistics on Female Founders and Funding<br />27:16 Changing Perspectives on Gender Roles<br />29:14 Using Venture Capital for Change<br />31:14 <em>Show Her The Money</em>: Film and Book Overview<br />34:42 Inspiring Stories of Female Founders<br />39:00 The Role of Male Investors in Supporting Female Founders<br />43:05 Emmeline's Focus on Women's Health<br />44:49 Understanding Women's Health Disparities<br />47:09 Investing in Female-Centric Solutions<br />48:50 The Ideal Founder Profile<br />51:26 Integrity in Investment Relationships<br />52:22 Comparing Support for Female Founders in Europe and the US<br />55:15 What Makes a Pitch Deck Stand Out?<br />59:13 Defining Venture-Ready Proposals<br />1:03:06 Encouraging Women to Think Bigger<br />1:05:03 Upskilling for Stay-at-Home Moms<br />1:12:55 The Future of Venture Capital for Women</p><p>🙋🏻‍♀️ Connect with Azin Radsan van Alebeek <a href="https://www.linkedin.com/in/azin-radsan-van-alebeek/" target="_blank" rel="ugc noopener noreferrer">on LinkedIn</a>.</p><p>💡 Check out the show notes for magical moments, practical takeaways for female founders and my personal observations.</p><p>🎙️ Follow the podcast for more Women Disrupting Tech.</p>

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01:19:42

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Arosha Brouwer on Scaling Workplace Wellbeing with Impact and Integrity | Ep 122

<p>Arosha Brouwer, co-founder of Quan and now Chief Impact Officer at TrueTribe, explains how she scaled workplace wellbeing with impact and integrity. </p><p>In this episode, she offers unique insights into Quan’s acquisition, the power of focus, and why success for female founders is about more than ownership. </p><p>From navigating investor relations to carrying the responsibility for “the sisters who come after,” Arosha’s journey is both practical and deeply inspiring.</p><p>Listen to the full conversation to learn:</p><p>- How Quan’s wellbeing software found the right home inside TrueTribe.</p><p>- Why integrity, transparency, and respect guided every decision.</p><p>- What founders should know before taking the VC route.</p><p>Stay with us until the end, as Arosha’s advice for aspiring founders might change how you think about impact, storytelling, and scaling your mission.</p><p>🙋🏻‍♀️ Connect with Arosha Brouwer on LinkedIn.</p><p>🔗 Learn more about TrueTribe on the website and LinkedIn.</p><p>🎙️ Follow Women Disrupting Tech on Spotify, Apple Podcasts, or YouTube.</p>

c2be99d1-12ec-428b-bdee-d36ae3826091

Dirkjan Hupkes

Thu, 09 Oct 2025 05:00:00 GMT

<p>Arosha Brouwer, co-founder of Quan and now Chief Impact Officer at TrueTribe, explains how she scaled workplace wellbeing with impact and integrity. </p><p>In this episode, she offers unique insights into Quan’s acquisition, the power of focus, and why success for female founders is about more than ownership. </p><p>From navigating investor relations to carrying the responsibility for “the sisters who come after,” Arosha’s journey is both practical and deeply inspiring.</p><p>Listen to the full conversation to learn:</p><p>- How Quan’s wellbeing software found the right home inside TrueTribe.</p><p>- Why integrity, transparency, and respect guided every decision.</p><p>- What founders should know before taking the VC route.</p><p>Stay with us until the end, as Arosha’s advice for aspiring founders might change how you think about impact, storytelling, and scaling your mission.</p><p>🙋🏻‍♀️ Connect with Arosha Brouwer on LinkedIn.</p><p>🔗 Learn more about TrueTribe on the website and LinkedIn.</p><p>🎙️ Follow Women Disrupting Tech on Spotify, Apple Podcasts, or YouTube.</p>

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00:52:52

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How Dayana Marin Valencia Bootstrapped Adasight to Global Growth | Ep. 121

<p>Dayana Marin Valencia, co-founder of Adasight, shares how she built a global company without VC funding. We talk about:</p><ul><li>Why data should be your co-pilot for growth.</li><li>How bootstrapping sharpened Adasight’s focus on clients.</li><li>Why mentorship evolves at every stage of your career.</li><li>What active allyship looks like in practice.</li></ul><p>🎧 Listen now and discover what it takes to scale with purpose and conviction.</p><p>👉 Prefer watching? Head over to <a href="https://youtu.be/it2VCHQ_yaA" target="_blank" rel="noopener noreferer">YouTube</a>.</p><p>🔗 Connect with Dayana via the links in the <a href="https://womendisruptingtech.blog/2025/10/02/episode-121/" target="_blank" rel="noopener noreferer">show notes</a>. </p>

7b9e368d-5c59-4d6b-851b-0d2d64465825

Dirkjan Hupkes

Thu, 02 Oct 2025 04:56:00 GMT

<p>Dayana Marin Valencia, co-founder of Adasight, shares how she built a global company without VC funding. We talk about:</p><ul><li>Why data should be your co-pilot for growth.</li><li>How bootstrapping sharpened Adasight’s focus on clients.</li><li>Why mentorship evolves at every stage of your career.</li><li>What active allyship looks like in practice.</li></ul><p>🎧 Listen now and discover what it takes to scale with purpose and conviction.</p><p>👉 Prefer watching? Head over to <a href="https://youtu.be/it2VCHQ_yaA" target="_blank" rel="noopener noreferer">YouTube</a>.</p><p>🔗 Connect with Dayana via the links in the <a href="https://womendisruptingtech.blog/2025/10/02/episode-121/" target="_blank" rel="noopener noreferer">show notes</a>. </p>

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00:55:28

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How Curious Minds Build Better Companies in Tech with Henny Hoekstra | Ep. 120

<p>What if curiosity was the key to building better companies?</p><p>In Episode 120 of <em>Women Disrupting Tech</em>, Henny Hoekstra, director and co-owner of Pluvo, shares how following her curiosity took her from growth hacker to co-owner of a SaaS company. </p><p>We explore what it takes to lead in tech, why learning and development are essential for company survival, and how women can thrive even in male-dominated environments.</p><p>But this conversation goes deeper. Henny opens up about imposter syndrome, the challenge of becoming an equal to her former bosses, and how growth as a leader involves more than just effort and grit. </p><p>Her story shows that curiosity and courage are just as important for entrepreneurs as strategy and leadership.</p><p>🎧 Listen and follow Women Disrupting Tech on Spotify, Apple Podcasts and YouTube. </p><p>🔗 Connect with Henny Hoekstra <a href="https://www.linkedin.com/in/hennyhoekstra" target="_blank" rel="noopener noreferer nofollow">on LinkedIn</a>.</p><p>🧠 Learn more about Pluvo on <a href="https://www.pluvo.com/en" target="_blank" rel="noopener noreferer">the website</a>.</p><p>🚀 Subscribe to Women Disrupting Tech <a href="https://womendisruptingtech.substack.com/" target="_blank" rel="noopener noreferer">on Substack</a> for episode highlights and practical founder tips.</p>

ba122007-0c3c-442d-8029-e6714a2371a3

Dirkjan Hupkes

Thu, 25 Sep 2025 05:00:00 GMT

<p>What if curiosity was the key to building better companies?</p><p>In Episode 120 of <em>Women Disrupting Tech</em>, Henny Hoekstra, director and co-owner of Pluvo, shares how following her curiosity took her from growth hacker to co-owner of a SaaS company. </p><p>We explore what it takes to lead in tech, why learning and development are essential for company survival, and how women can thrive even in male-dominated environments.</p><p>But this conversation goes deeper. Henny opens up about imposter syndrome, the challenge of becoming an equal to her former bosses, and how growth as a leader involves more than just effort and grit. </p><p>Her story shows that curiosity and courage are just as important for entrepreneurs as strategy and leadership.</p><p>🎧 Listen and follow Women Disrupting Tech on Spotify, Apple Podcasts and YouTube. </p><p>🔗 Connect with Henny Hoekstra <a href="https://www.linkedin.com/in/hennyhoekstra" target="_blank" rel="noopener noreferer nofollow">on LinkedIn</a>.</p><p>🧠 Learn more about Pluvo on <a href="https://www.pluvo.com/en" target="_blank" rel="noopener noreferer">the website</a>.</p><p>🚀 Subscribe to Women Disrupting Tech <a href="https://womendisruptingtech.substack.com/" target="_blank" rel="noopener noreferer">on Substack</a> for episode highlights and practical founder tips.</p>

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01:03:57

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How Women In VC NL Close the Funding Gap | Ep. 119 with Erica van Eeghen & Maud Vermeulen

<p>Only 2 percent of venture capital goes to all-female founding teams. It is one of the most persistent inequalities in tech, and in a decade it has barely moved.</p><p>In this episode of <em>Women Disrupting Tech</em>, I speak with Erica van Eeghen (VP Capital) and Maud Vermeulen (Golden Egg Check). Together they lead <strong>Women in VC NL</strong>, a network of 170+ women reshaping venture capital in the Netherlands.</p><p>We talk about:</p><ul><li><p>How closed networks in venture capital shut women out, and what it takes to open them.</p></li><li><p>Why stereotypes about women being “risk averse” miss the reality of risk-prepared founders.</p></li><li><p>How new initiatives like the Venture Program create the education infrastructure VC has long ignored.</p></li></ul><p>This conversation shows that closing the gender funding gap is not only about fairness. It is about smarter systems, better decisions, and more opportunities for everyone.</p><p>👉 Listen now to hear how Women in VC NL is changing what gets funded, and why it matters for the future of startups and investors alike.</p><p><strong>Follow the podcast on </strong>🎧 <a href="https://open.spotify.com/episode/2VaEH5FUoXRtkxZhXilPdj?si=NGeHpCcmTn68ZFvj89YLfw" target="_blank" rel="ugc noopener noreferrer">Spotify</a> 🍏 <a href="https://apple.co/4nGAxtU" target="_blank" rel="ugc noopener noreferrer">Apple Podcasts</a> ▶️ <a href="https://www.youtube.com/channel/UCZST3cWvivkabc6tShMv8gg" target="_blank" rel="ugc noopener noreferrer">YouTube</a></p><p>💌 <strong>Subscribe to the Women Disrupting Tech</strong> <a href="https://womendisruptingtech.substack.com/">⁠Substack⁠</a> for insights and magic moments.</p><p>🌐 <strong>Check out the show notes </strong>on the <a href="https://womendisruptingtech.blog/2025/09/18/episode-119/" target="_blank" rel="ugc noopener noreferrer">Blog</a></p><p><strong>Connect with my guests</strong></p><p>🔗 Erica van Eeghen: https://www.linkedin.com/in/erica-van-eeghen-59446613/</p><p>🔗 Maud Vermeulen: https://www.linkedin.com/in/maudvermeulenn/</p><p>🔗 Women in VC NL: https://www.linkedin.com/company/women-in-vc-nl</p>

c30aa746-5d10-4c2c-a1f3-568a0109f9c2

Dirkjan Hupkes

Thu, 18 Sep 2025 05:00:00 GMT

<p>Only 2 percent of venture capital goes to all-female founding teams. It is one of the most persistent inequalities in tech, and in a decade it has barely moved.</p><p>In this episode of <em>Women Disrupting Tech</em>, I speak with Erica van Eeghen (VP Capital) and Maud Vermeulen (Golden Egg Check). Together they lead <strong>Women in VC NL</strong>, a network of 170+ women reshaping venture capital in the Netherlands.</p><p>We talk about:</p><ul><li><p>How closed networks in venture capital shut women out, and what it takes to open them.</p></li><li><p>Why stereotypes about women being “risk averse” miss the reality of risk-prepared founders.</p></li><li><p>How new initiatives like the Venture Program create the education infrastructure VC has long ignored.</p></li></ul><p>This conversation shows that closing the gender funding gap is not only about fairness. It is about smarter systems, better decisions, and more opportunities for everyone.</p><p>👉 Listen now to hear how Women in VC NL is changing what gets funded, and why it matters for the future of startups and investors alike.</p><p><strong>Follow the podcast on </strong>🎧 <a href="https://open.spotify.com/episode/2VaEH5FUoXRtkxZhXilPdj?si=NGeHpCcmTn68ZFvj89YLfw" target="_blank" rel="ugc noopener noreferrer">Spotify</a> 🍏 <a href="https://apple.co/4nGAxtU" target="_blank" rel="ugc noopener noreferrer">Apple Podcasts</a> ▶️ <a href="https://www.youtube.com/channel/UCZST3cWvivkabc6tShMv8gg" target="_blank" rel="ugc noopener noreferrer">YouTube</a></p><p>💌 <strong>Subscribe to the Women Disrupting Tech</strong> <a href="https://womendisruptingtech.substack.com/">⁠Substack⁠</a> for insights and magic moments.</p><p>🌐 <strong>Check out the show notes </strong>on the <a href="https://womendisruptingtech.blog/2025/09/18/episode-119/" target="_blank" rel="ugc noopener noreferrer">Blog</a></p><p><strong>Connect with my guests</strong></p><p>🔗 Erica van Eeghen: https://www.linkedin.com/in/erica-van-eeghen-59446613/</p><p>🔗 Maud Vermeulen: https://www.linkedin.com/in/maudvermeulenn/</p><p>🔗 Women in VC NL: https://www.linkedin.com/company/women-in-vc-nl</p>

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01:07:16

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How AI Can Make Us More Human | ep. 118 with Anouk Vlietman

<p>Are soft skills the one thing machines will never master?</p><p>In Episode 118 of Women Disrupting Tech, I sit down with Anouk Vlietman, founder of UMAIN, to explore how AI might actually make us more human. We talk about:</p><p>- Why disconnection is the silent epidemic costing billions every year.</p><p>- How limiting beliefs hold us back, and what it takes to break them</p><p>- Why soft skills like empathy, curiosity, and listening are our greatest edge in the future of work</p><p>Anouk also shares how AI can be an accelerator for connection, not competition — and why inclusion starts with being valued for who you are.</p><p>This is one of the most personal conversations I’ve had on the podcast. It’s systemic, funny, and packed with insights about technology, humanity, and the future of connection.</p><p>🎧 Listen on <a href="https://open.spotify.com/episode/6l7sMDJHgsl2pRc2DjCBnW?si=B-7NQ51dQuC-sRkiWIQ5Gg" target="_blank" rel="noopener noreferer nofollow">Spotify</a>, <a href="https://apple.co/4n1kK8W" target="_blank" rel="noopener noreferer nofollow">Apple</a>, or wherever you get your podcasts.</p><p>💌 Subscribe to the Women Disrupting Tech <a href="https://womendisruptingtech.substack.com/" target="_blank" rel="ugc noopener noreferrer">Substack</a> for insights and magic moments.</p>

b0e22700-3ef5-482f-8a5a-3cdcdbb8664f

Dirkjan Hupkes

Thu, 11 Sep 2025 05:53:18 GMT

<p>Are soft skills the one thing machines will never master?</p><p>In Episode 118 of Women Disrupting Tech, I sit down with Anouk Vlietman, founder of UMAIN, to explore how AI might actually make us more human. We talk about:</p><p>- Why disconnection is the silent epidemic costing billions every year.</p><p>- How limiting beliefs hold us back, and what it takes to break them</p><p>- Why soft skills like empathy, curiosity, and listening are our greatest edge in the future of work</p><p>Anouk also shares how AI can be an accelerator for connection, not competition — and why inclusion starts with being valued for who you are.</p><p>This is one of the most personal conversations I’ve had on the podcast. It’s systemic, funny, and packed with insights about technology, humanity, and the future of connection.</p><p>🎧 Listen on <a href="https://open.spotify.com/episode/6l7sMDJHgsl2pRc2DjCBnW?si=B-7NQ51dQuC-sRkiWIQ5Gg" target="_blank" rel="noopener noreferer nofollow">Spotify</a>, <a href="https://apple.co/4n1kK8W" target="_blank" rel="noopener noreferer nofollow">Apple</a>, or wherever you get your podcasts.</p><p>💌 Subscribe to the Women Disrupting Tech <a href="https://womendisruptingtech.substack.com/" target="_blank" rel="ugc noopener noreferrer">Substack</a> for insights and magic moments.</p>

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01:00:54

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How Burnout Fueled Kuhu Singh to Build a Bridge Between AI and Therapy with Amber | Ep. 117

<p>How do you get from burnout to building an AI startup for mental health?</p><p> That’s the journey of Kuhu Singh, founder of Amber. Remote work and imbalance left her burned out, but instead of giving up, she built an AI mental health companion designed to bridge the gap between AI and therapy.</p><p>In this episode of Women Disrupting Tech, Kuhu shares:</p><p>- Why therapy is still a privilege, and how Amber makes it more accessible</p><p>- How growth turns into responsibility when people depend on your product</p><p>- Why resilience means treating criticism as white noise</p><p>Her story is one of resilience, persistence, and purpose, and it’s definitely one worth listening to.</p><p>You can connect with Kuhu Singh and learn more about Amber via the links in <a href="https://womendisruptingtech.blog/2025/09/04/episode-117/" target="_blank" rel="noopener noreferer">the show notes</a>.</p><p>Follow Women Disrupting Tech <a href="https://womendisruptingtech.substack.com/" target="_blank" rel="ugc noopener noreferrer">on Substack</a> for deeper insights into how we can close the funding gap.</p><p>Follow Women Disrupting Tech on Spotify, Apple Podcasts and YouTube for more extraordinary episodes with founders, investors, and allies.</p>

412e164f-d212-43fb-8552-9e50f938ef85

Dirkjan Hupkes

Thu, 04 Sep 2025 05:00:00 GMT

<p>How do you get from burnout to building an AI startup for mental health?</p><p> That’s the journey of Kuhu Singh, founder of Amber. Remote work and imbalance left her burned out, but instead of giving up, she built an AI mental health companion designed to bridge the gap between AI and therapy.</p><p>In this episode of Women Disrupting Tech, Kuhu shares:</p><p>- Why therapy is still a privilege, and how Amber makes it more accessible</p><p>- How growth turns into responsibility when people depend on your product</p><p>- Why resilience means treating criticism as white noise</p><p>Her story is one of resilience, persistence, and purpose, and it’s definitely one worth listening to.</p><p>You can connect with Kuhu Singh and learn more about Amber via the links in <a href="https://womendisruptingtech.blog/2025/09/04/episode-117/" target="_blank" rel="noopener noreferer">the show notes</a>.</p><p>Follow Women Disrupting Tech <a href="https://womendisruptingtech.substack.com/" target="_blank" rel="ugc noopener noreferrer">on Substack</a> for deeper insights into how we can close the funding gap.</p><p>Follow Women Disrupting Tech on Spotify, Apple Podcasts and YouTube for more extraordinary episodes with founders, investors, and allies.</p>

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01:04:26

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Navigating AI and Leadership as Trengo CEO with Marili 't Hooft-Bolle | Ep. 116

<p>How do you scale a company in the age of AI without losing what makes it work?</p><p>In this engaging episode of Women Disrupting Tech, Marili ’t Hooft-Bolle (CEO of Trengo and former COO of WeTransfer) shares what it takes to grow with confidence in a fast-changing world. </p><p>We talk about:<br />- Why scaling is never just about adding people, but about adding the right structure.<br />- How AI is not about building the next version of what you know, but reimagining value for your customers.<br />- Why hiring for complementary skills creates stronger, more diverse teams.</p><p>Her biggest lesson: growth requires structure, but not too much.</p><p>Listen now to learn how to navigate growth, leadership, and AI with Marili ’t Hooft-Bolle. </p><p>For episode highlights, my personal takeaways, Marili's bio and links to connect with her, check out the show notes on the blog. </p><p>And don't forget to drop your questions for Marili in the comments.</p>

ceff7032-b05f-4db1-beb4-1e48a8d4da0a

Dirkjan Hupkes

Thu, 28 Aug 2025 05:00:00 GMT

<p>How do you scale a company in the age of AI without losing what makes it work?</p><p>In this engaging episode of Women Disrupting Tech, Marili ’t Hooft-Bolle (CEO of Trengo and former COO of WeTransfer) shares what it takes to grow with confidence in a fast-changing world. </p><p>We talk about:<br />- Why scaling is never just about adding people, but about adding the right structure.<br />- How AI is not about building the next version of what you know, but reimagining value for your customers.<br />- Why hiring for complementary skills creates stronger, more diverse teams.</p><p>Her biggest lesson: growth requires structure, but not too much.</p><p>Listen now to learn how to navigate growth, leadership, and AI with Marili ’t Hooft-Bolle. </p><p>For episode highlights, my personal takeaways, Marili's bio and links to connect with her, check out the show notes on the blog. </p><p>And don't forget to drop your questions for Marili in the comments.</p>

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00:52:23

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How to Build a Resilient and Purpose-Driven Business with Marleen Somohardjo | Ep. 115

<p>Join us as Marleen Somohardjo, founder of M2 Advisory, shares how to build a business that can weather any storm while staying true to its purpose. </p><p>From launching her first consultancy during the 2008 financial crisis to helping companies prepare for the unknown, Marleen brings a rare blend of financial expertise and purpose-driven leadership.</p><p>We explore why resilience is about more than cutting costs, how to align your business model with your “why,” and why personal resilience, through practices like yoga, golf, and breathwork, is just as critical as financial stability.</p><p>Whether you are a startup founder, leader, or aspiring entrepreneur, you will take away strategies for being prepared, staying the course, and building a business that lasts.</p><p>🎧 Listen now and start building a resilient, purpose-driven business.</p><p>🔗 Connect with Marleen Somohardjo via the links <a href="https://womendisruptingtech.blog/2025/08/21/episode-115/" target="_blank" rel="noopener noreferer">in the shownotes</a>.</p><p>👉 Follow Women Disrupting Tech on <a href="https://womendisruptingtech.substack.com/" target="_blank" rel="ugc noopener noreferrer">Substack</a> for episode insights and more.</p>

386efef1-5f7a-4296-942a-10cf9d0b9fe7

Dirkjan Hupkes

Thu, 21 Aug 2025 05:00:00 GMT

<p>Join us as Marleen Somohardjo, founder of M2 Advisory, shares how to build a business that can weather any storm while staying true to its purpose. </p><p>From launching her first consultancy during the 2008 financial crisis to helping companies prepare for the unknown, Marleen brings a rare blend of financial expertise and purpose-driven leadership.</p><p>We explore why resilience is about more than cutting costs, how to align your business model with your “why,” and why personal resilience, through practices like yoga, golf, and breathwork, is just as critical as financial stability.</p><p>Whether you are a startup founder, leader, or aspiring entrepreneur, you will take away strategies for being prepared, staying the course, and building a business that lasts.</p><p>🎧 Listen now and start building a resilient, purpose-driven business.</p><p>🔗 Connect with Marleen Somohardjo via the links <a href="https://womendisruptingtech.blog/2025/08/21/episode-115/" target="_blank" rel="noopener noreferer">in the shownotes</a>.</p><p>👉 Follow Women Disrupting Tech on <a href="https://womendisruptingtech.substack.com/" target="_blank" rel="ugc noopener noreferrer">Substack</a> for episode insights and more.</p>

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00:50:56

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How The Wealth Within Her Empowers Women’s Finances and Self-Worth with Catrine Rhenberg | Ep. 114

<p>What if the stories you learned as a child about money, risk, and confidence are still shaping your business decisions today?</p><p>In this conversation with Catrine Rhenberg, co-founder of The Wealth Within Her, we explore how early social cues, from the way girls are praised to the expectations placed on them at home and at work, can turn into invisible limits later in life. </p><p>Catrine shares a practical three-step process for changing those beliefs, building financial confidence, and defining success on your own terms.</p><p>By listening, you&#39;ll hear how to:</p><li><p>- Spot and challenge the patterns that hold you back</p></li><li><p>- Use small, intentional actions to build real confidence</p></li><li><p>- Redefine wealth so it works for you, not against you</p></li><p>We also talk about the power of authenticity over assimilation, why confidence does not automatically mean competence, and how communities of women can help each other take bigger, bolder steps.</p><p>If you have ever felt you are playing by rules you did not set, this episode will help you start rewriting them.</p><p>You can connect with Catrine and The Wealth Within Her <a href="https://womendisruptingtech.blog/2025/08/14/episode-114/" target="_blank" rel="noopener noreferer">via the show notes</a>.</p><p>Follow Women Disrupting Tech on Instagram, LinkedIn and YouTube. </p><p>Subscribe to the <a href="https://womendisruptingtech.substack.com/" target="_blank" rel="noopener noreferer">Substack</a> of host Dirkjan Hupkes for personal observations, trends across episodes and more.</p>

0f4d1961-bf5c-406f-b431-36e1e0201ce3

Dirkjan Hupkes

Thu, 14 Aug 2025 04:55:00 GMT

<p>What if the stories you learned as a child about money, risk, and confidence are still shaping your business decisions today?</p><p>In this conversation with Catrine Rhenberg, co-founder of The Wealth Within Her, we explore how early social cues, from the way girls are praised to the expectations placed on them at home and at work, can turn into invisible limits later in life. </p><p>Catrine shares a practical three-step process for changing those beliefs, building financial confidence, and defining success on your own terms.</p><p>By listening, you&#39;ll hear how to:</p><li><p>- Spot and challenge the patterns that hold you back</p></li><li><p>- Use small, intentional actions to build real confidence</p></li><li><p>- Redefine wealth so it works for you, not against you</p></li><p>We also talk about the power of authenticity over assimilation, why confidence does not automatically mean competence, and how communities of women can help each other take bigger, bolder steps.</p><p>If you have ever felt you are playing by rules you did not set, this episode will help you start rewriting them.</p><p>You can connect with Catrine and The Wealth Within Her <a href="https://womendisruptingtech.blog/2025/08/14/episode-114/" target="_blank" rel="noopener noreferer">via the show notes</a>.</p><p>Follow Women Disrupting Tech on Instagram, LinkedIn and YouTube. </p><p>Subscribe to the <a href="https://womendisruptingtech.substack.com/" target="_blank" rel="noopener noreferer">Substack</a> of host Dirkjan Hupkes for personal observations, trends across episodes and more.</p>

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00:52:36

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Why Women In Tech Can't Fix the System Alone with Femke Brouwer-Hobbelen | Ep. 113

<p>Femke Brouwer-Hobbelen joins <em>Women Disrupting Tech</em> to share why working harder isn’t the answer—and why real change in tech needs more than just women pushing the system forward.</p><p>We talk about:</p><ul><li>What it takes to build a culture that truly includes</li><li>Why tech is still not a meritocracy</li><li>Her own experience with the gender pay gap and unconscious bias</li><li>The image of tech that still keeps women out</li><li>How male allies in leadership can drive real change</li><li>And why inclusion starts earlier than we think—at daycare, in school, and at home</li></ul><p><br /></p><p>This is a conversation about power, potential, and the systems that shape both.</p><p>If you’ve ever felt like doing all the right things still wasn’t enough, this episode is for you.</p><p>You can check out the show notes on the Women Disrupting Tech blog.</p><p>You can connect with Femke on <a href="https://www.linkedin.com/in/fbrouwer-hobbelen/" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a>.</p><p>Follow Women Disrupting Tech on <a href="https://www.linkedin.com/showcase/women-disrupting-tech" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a>, <a href="https://www.instagram.com/womendisruptingtech/" target="_blank" rel="ugc noopener noreferrer">Instagram</a>, and <a href="https://www.youtube.com/@WomenDisruptingTech" target="_blank" rel="ugc noopener noreferrer">YouTube</a> for regular updates.</p><p>Connect with host Dirkjan Hupkes on <a href="https://www.linkedin.com/in/dirkjan-hupkes/" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a> and <a href="https://womendisruptingtech.substack.com/" target="_blank" rel="ugc noopener noreferrer">Substack</a>.</p>

98751225-f767-4b0f-adab-19c48b00adb9

Dirkjan Hupkes

Thu, 07 Aug 2025 05:00:00 GMT

<p>Femke Brouwer-Hobbelen joins <em>Women Disrupting Tech</em> to share why working harder isn’t the answer—and why real change in tech needs more than just women pushing the system forward.</p><p>We talk about:</p><ul><li>What it takes to build a culture that truly includes</li><li>Why tech is still not a meritocracy</li><li>Her own experience with the gender pay gap and unconscious bias</li><li>The image of tech that still keeps women out</li><li>How male allies in leadership can drive real change</li><li>And why inclusion starts earlier than we think—at daycare, in school, and at home</li></ul><p><br /></p><p>This is a conversation about power, potential, and the systems that shape both.</p><p>If you’ve ever felt like doing all the right things still wasn’t enough, this episode is for you.</p><p>You can check out the show notes on the Women Disrupting Tech blog.</p><p>You can connect with Femke on <a href="https://www.linkedin.com/in/fbrouwer-hobbelen/" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a>.</p><p>Follow Women Disrupting Tech on <a href="https://www.linkedin.com/showcase/women-disrupting-tech" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a>, <a href="https://www.instagram.com/womendisruptingtech/" target="_blank" rel="ugc noopener noreferrer">Instagram</a>, and <a href="https://www.youtube.com/@WomenDisruptingTech" target="_blank" rel="ugc noopener noreferrer">YouTube</a> for regular updates.</p><p>Connect with host Dirkjan Hupkes on <a href="https://www.linkedin.com/in/dirkjan-hupkes/" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a> and <a href="https://womendisruptingtech.substack.com/" target="_blank" rel="ugc noopener noreferrer">Substack</a>.</p>

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00:55:58

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How Cogensus Uses AI to Tackle Loneliness and Cognitive Decline with Raju Joshi | Episode 112

<p>In episode 112, Cogensus co-founder Raju Joshi shares how AI can surface early signs of cognitive decline and help people stay connected, heard, and in control.</p><p>We talk about:</p><p>• Why loneliness hits women harder</p><p>• What Cogensus tracks that caregivers often miss</p><p>• How to build ethical AI that supports autonomy</p><p>• What mindset shift is needed to make inclusion the new normal in tech</p><p>🎧 For full show notes, including opportunities to connect with Raju and learn more about Cogensus, visit <a href="http://womendisruptingtech.blog/" target="_blank" rel="ugc noopener noreferrer">⁠http://womendisruptingtech.blog/⁠</a></p>

c6636a12-7360-409c-81df-ebe9d1dfc692

Dirkjan Hupkes

Thu, 31 Jul 2025 05:00:00 GMT

<p>In episode 112, Cogensus co-founder Raju Joshi shares how AI can surface early signs of cognitive decline and help people stay connected, heard, and in control.</p><p>We talk about:</p><p>• Why loneliness hits women harder</p><p>• What Cogensus tracks that caregivers often miss</p><p>• How to build ethical AI that supports autonomy</p><p>• What mindset shift is needed to make inclusion the new normal in tech</p><p>🎧 For full show notes, including opportunities to connect with Raju and learn more about Cogensus, visit <a href="http://womendisruptingtech.blog/" target="_blank" rel="ugc noopener noreferrer">⁠http://womendisruptingtech.blog/⁠</a></p>

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01:04:37

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How SheUnfolds Creates the Space Where Women in Tech Belong with Emily van Putten | Episode 111

<p>Join cybersecurity expert and <em>She Unfolds</em> co-founder Emily van Putten and host Dirkjan Hupkes for a powerful and deeply personal episode of Women Disrupting Tech. </p><p>Emily shares her story as a transgender woman navigating a traditionally masculine tech industry. </p><p>She offers a unique perspective on gender bias, leadership, and the silent challenges that drive high attrition rates among women in tech. </p><p>Discover:<br>- Why retention—not recruitment—is tech’s real gender equality problem<br>- How social media algorithms fragment identity and create what Emily calls the &quot;digital closet&quot;<br>- What inclusive leadership actually looks like when it’s tied to power, pay, and promotions.</p><p>🎧 Listen now and join us in creating the future of tech. One where everyone can thrive, grow, and belong.</p><p>You can connect with Emily and SheUnfolds via the links in the show notes.</p><p>For more Women Disrupting Tech, please follow the podcast here and subscribe to our <a href="https://womendisruptingtech.substack.com/" target="_blank" rel="noopener noreferer">Substack</a>.</p><p>You can connect with host Dirkjan Hupkes on <a href="https://www.linkedin.com/in/dirkjan-hupkes/" target="_blank" rel="noopener noreferer">LinkedIn</a>.</p>

c7c4ae0e-2a94-4ae3-a21a-3c2dbd736041

Dirkjan Hupkes

Thu, 24 Jul 2025 05:00:00 GMT

<p>Join cybersecurity expert and <em>She Unfolds</em> co-founder Emily van Putten and host Dirkjan Hupkes for a powerful and deeply personal episode of Women Disrupting Tech. </p><p>Emily shares her story as a transgender woman navigating a traditionally masculine tech industry. </p><p>She offers a unique perspective on gender bias, leadership, and the silent challenges that drive high attrition rates among women in tech. </p><p>Discover:<br>- Why retention—not recruitment—is tech’s real gender equality problem<br>- How social media algorithms fragment identity and create what Emily calls the &quot;digital closet&quot;<br>- What inclusive leadership actually looks like when it’s tied to power, pay, and promotions.</p><p>🎧 Listen now and join us in creating the future of tech. One where everyone can thrive, grow, and belong.</p><p>You can connect with Emily and SheUnfolds via the links in the show notes.</p><p>For more Women Disrupting Tech, please follow the podcast here and subscribe to our <a href="https://womendisruptingtech.substack.com/" target="_blank" rel="noopener noreferer">Substack</a>.</p><p>You can connect with host Dirkjan Hupkes on <a href="https://www.linkedin.com/in/dirkjan-hupkes/" target="_blank" rel="noopener noreferer">LinkedIn</a>.</p>

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00:54:54

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How FEM-Start Helps Female Founders Get Funded | Ep. 110

<p>What’s keeping female founders from getting funded? Join me as we hear from FEM-Start co-founders Marian Spier and Simone van Bijsterveldt what needs to change and how their platform helps women raise capital confidently.</p><p>We talk about:</p><p>02:30 Founding FEM-Start</p><p>05:16 Navigating Challenges During COVID-19</p><p>08:23 Barriers for Female Entrepreneurs</p><p>11:31 The Importance of Visibility and Networking</p><p>14:18 Investor Bias and Its Impact</p><p>17:25 Educating Female Entrepreneurs</p><p>20:11 Confidence in Pitching</p><p>23:23 The Role of Bias in Investment Decisions</p><p>26:01 Changing the Narrative Around Female Founders</p><p>29:04 Myths About Female Entrepreneurs</p><p>32:03 The Future of Gender Diversity in Business</p><p>33:39 Gender Bias in Leadership and Promotion</p><p>36:13 Education Gaps for Women Entrepreneurs</p><p>42:07 The Role of FEM-Start in Entrepreneurial Growth</p><p>43:47 Personal Experiences Shaping Entrepreneurial Journeys</p><p>47:24 Understanding Financial Literacy for Entrepreneurs</p><p>52:45 Future Aspirations for FEM-Start</p><p>1:00:30 Advocating for Inclusion in Tech Funding</p><p>🔗 You can find links to connect with Marian, Simone and FEM-Start in the show notes.</p><p>❓ Leave your questions in the comments on Spotify, Apple or YouTube.</p><p>🗣️ Subscribe for more about each episode of Women Disrupting Tech <a href="https://womendisruptingtech.substack.com/" target="_blank" rel="ugc noopener noreferrer">on Substack</a>.</p>

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Dirkjan Hupkes

Thu, 17 Jul 2025 05:00:00 GMT

<p>What’s keeping female founders from getting funded? Join me as we hear from FEM-Start co-founders Marian Spier and Simone van Bijsterveldt what needs to change and how their platform helps women raise capital confidently.</p><p>We talk about:</p><p>02:30 Founding FEM-Start</p><p>05:16 Navigating Challenges During COVID-19</p><p>08:23 Barriers for Female Entrepreneurs</p><p>11:31 The Importance of Visibility and Networking</p><p>14:18 Investor Bias and Its Impact</p><p>17:25 Educating Female Entrepreneurs</p><p>20:11 Confidence in Pitching</p><p>23:23 The Role of Bias in Investment Decisions</p><p>26:01 Changing the Narrative Around Female Founders</p><p>29:04 Myths About Female Entrepreneurs</p><p>32:03 The Future of Gender Diversity in Business</p><p>33:39 Gender Bias in Leadership and Promotion</p><p>36:13 Education Gaps for Women Entrepreneurs</p><p>42:07 The Role of FEM-Start in Entrepreneurial Growth</p><p>43:47 Personal Experiences Shaping Entrepreneurial Journeys</p><p>47:24 Understanding Financial Literacy for Entrepreneurs</p><p>52:45 Future Aspirations for FEM-Start</p><p>1:00:30 Advocating for Inclusion in Tech Funding</p><p>🔗 You can find links to connect with Marian, Simone and FEM-Start in the show notes.</p><p>❓ Leave your questions in the comments on Spotify, Apple or YouTube.</p><p>🗣️ Subscribe for more about each episode of Women Disrupting Tech <a href="https://womendisruptingtech.substack.com/" target="_blank" rel="ugc noopener noreferrer">on Substack</a>.</p>

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How Cyberette Battles Deepfakes So You Can Trust What You See with Julia Jakimenko | Ep. 109

<p>In this episode of <em>Women Disrupting Tech</em>, I speak with Julia Jakimenko, founder of Cyberette. Her startup is building a platform to detect deepfakes across video, audio, and images, and restoring trust in the process.</p><p>Julia studied human rights law. Today, she’s leading a company that’s redefining how we respond to misinformation, AI-generated content, and digital safety.</p><p>We talk about:</p><li><p>03:20 Journey to Cyberette: A Unique Path</p><p>06:31 Understanding Deepfakes: Technology and Implications</p><p>09:31 The Threat of Deepfakes: Real-World Examples</p><p>12:05 Spotting Deepfakes: Red Flags and Awareness</p><p>14:55 AI and Digital Trust: Building Confidence Online</p><p>17:58 The Role of Women in Tech: Diversity and Inclusion</p><p>20:53 Challenges for Female Founders: Funding and Support</p><p>23:39 Self-Promotion: The Gender Divide</p><p>26:47 Success Redefined: Personal Growth and Business Goals</p><p>29:25 Cultural Adaptability: Lessons from Diverse Backgrounds</p><p>32:24 The Future of Cyberette: Envisioning Success</p><p>35:21 Privacy First: Ethical Considerations in AI</p><p>38:07 The Importance of Data Quality: Building Trust</p><p>37:36 Navigating the Male-Dominated Tech Landscape</p><p>44:06 Overcoming Self-Doubt: The Female Entrepreneur's Journey</p><p>46:48 The Power of Community: Building Networks</p><p>49:48 Vision for 2032: A Safer Digital World</p><p>52:33 Final Thoughts: Inclusion and Authenticity in Tech</p></li><p>Julia is building something that matters — not just for companies, but for all of us navigating a digital world shaped by AI.</p><p>🔔 Subscribe for more stories of women changing the future of tech.</p><p>📲 Available on Spotify, Apple Podcasts, and wherever you listen.</p><p>🗞️ Full show notes and bio <a href="https://womendisruptingtech.blog/2025/07/10/episode-109/" target="_blank" rel="ugc noopener noreferrer">on the blog</a>.</p>

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Dirkjan Hupkes

Thu, 10 Jul 2025 05:00:00 GMT

<p>In this episode of <em>Women Disrupting Tech</em>, I speak with Julia Jakimenko, founder of Cyberette. Her startup is building a platform to detect deepfakes across video, audio, and images, and restoring trust in the process.</p><p>Julia studied human rights law. Today, she’s leading a company that’s redefining how we respond to misinformation, AI-generated content, and digital safety.</p><p>We talk about:</p><li><p>03:20 Journey to Cyberette: A Unique Path</p><p>06:31 Understanding Deepfakes: Technology and Implications</p><p>09:31 The Threat of Deepfakes: Real-World Examples</p><p>12:05 Spotting Deepfakes: Red Flags and Awareness</p><p>14:55 AI and Digital Trust: Building Confidence Online</p><p>17:58 The Role of Women in Tech: Diversity and Inclusion</p><p>20:53 Challenges for Female Founders: Funding and Support</p><p>23:39 Self-Promotion: The Gender Divide</p><p>26:47 Success Redefined: Personal Growth and Business Goals</p><p>29:25 Cultural Adaptability: Lessons from Diverse Backgrounds</p><p>32:24 The Future of Cyberette: Envisioning Success</p><p>35:21 Privacy First: Ethical Considerations in AI</p><p>38:07 The Importance of Data Quality: Building Trust</p><p>37:36 Navigating the Male-Dominated Tech Landscape</p><p>44:06 Overcoming Self-Doubt: The Female Entrepreneur's Journey</p><p>46:48 The Power of Community: Building Networks</p><p>49:48 Vision for 2032: A Safer Digital World</p><p>52:33 Final Thoughts: Inclusion and Authenticity in Tech</p></li><p>Julia is building something that matters — not just for companies, but for all of us navigating a digital world shaped by AI.</p><p>🔔 Subscribe for more stories of women changing the future of tech.</p><p>📲 Available on Spotify, Apple Podcasts, and wherever you listen.</p><p>🗞️ Full show notes and bio <a href="https://womendisruptingtech.blog/2025/07/10/episode-109/" target="_blank" rel="ugc noopener noreferrer">on the blog</a>.</p>

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00:55:30

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How Umaversity Helps Women Reclaim Power, Pleasure and Health with Jo Sarah | Ep. 108

<p>In this episode of <em>Women Disrupting Tech</em>, Jo Sarah, founder of Umaversity, shares how her platform is breaking taboos around women’s sexual and mental health.</p><p>🚨This episode contains open conversations about women’s sexual health and trauma. Listener discretion advised.</p><p>We talk about:</p><p>03:55 Introduction to Jo Sarah and Her Mission</p><p>05:22 Understanding Women's Sexual Health and Education</p><p>08:00 Impact of Ignorance on Women's Lives</p><p>10:56 The Business Case for Women's Well-being</p><p>13:23 Breaking Taboos and Myths in Women's Health</p><p>16:08 The Importance of Education in Schools</p><p>20:31 Umaversity's Role in Empowering Women</p><p>22:19 Creating Safe Spaces for Discussion</p><p>25:19 Inclusivity in Women's Health Education</p><p>28:18 Addressing Sexual Trauma and Vulnerability</p><p>30:36 The Role of Self-Compassion in Leadership</p><p>34:10 The Importance of Self-Compassion in Leadership</p><p>35:34 Navigating Women's Health: A New Frontier</p><p>37:20 Empowering Female Founders Through Vulnerability</p><p>40:08 The Power of Curiosity in Leadership</p><p>41:27 Five Ways of Knowledge Exchange at Umaversity</p><p>44:34 Vetting Experts and Partnerships for Women's Health</p><p>47:55 Integrating Traditional and Modern Approaches to Women's Health</p><p>52:20 The Role of Allies in Women's Health Advocacy</p><p>56:02 Future Aspirations for Umaversity</p><p>59:38 Ensuring Unbiased AI in Women's Health Solutions</p><p><br /></p><p>🎙 Available on Spotify, Apple, YouTube, and Amazon. </p><p>🔗 Connect with Jo Sarah and Umaversity via the link in the show notes</p><p>👉 Please subscribe for more episodes.</p>

dc18dafd-7bd9-4243-9401-b861f6202b48

Dirkjan Hupkes

Thu, 03 Jul 2025 05:00:00 GMT

<p>In this episode of <em>Women Disrupting Tech</em>, Jo Sarah, founder of Umaversity, shares how her platform is breaking taboos around women’s sexual and mental health.</p><p>🚨This episode contains open conversations about women’s sexual health and trauma. Listener discretion advised.</p><p>We talk about:</p><p>03:55 Introduction to Jo Sarah and Her Mission</p><p>05:22 Understanding Women's Sexual Health and Education</p><p>08:00 Impact of Ignorance on Women's Lives</p><p>10:56 The Business Case for Women's Well-being</p><p>13:23 Breaking Taboos and Myths in Women's Health</p><p>16:08 The Importance of Education in Schools</p><p>20:31 Umaversity's Role in Empowering Women</p><p>22:19 Creating Safe Spaces for Discussion</p><p>25:19 Inclusivity in Women's Health Education</p><p>28:18 Addressing Sexual Trauma and Vulnerability</p><p>30:36 The Role of Self-Compassion in Leadership</p><p>34:10 The Importance of Self-Compassion in Leadership</p><p>35:34 Navigating Women's Health: A New Frontier</p><p>37:20 Empowering Female Founders Through Vulnerability</p><p>40:08 The Power of Curiosity in Leadership</p><p>41:27 Five Ways of Knowledge Exchange at Umaversity</p><p>44:34 Vetting Experts and Partnerships for Women's Health</p><p>47:55 Integrating Traditional and Modern Approaches to Women's Health</p><p>52:20 The Role of Allies in Women's Health Advocacy</p><p>56:02 Future Aspirations for Umaversity</p><p>59:38 Ensuring Unbiased AI in Women's Health Solutions</p><p><br /></p><p>🎙 Available on Spotify, Apple, YouTube, and Amazon. </p><p>🔗 Connect with Jo Sarah and Umaversity via the link in the show notes</p><p>👉 Please subscribe for more episodes.</p>

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